With thousands of apps available, promising to enhance your digital marketing strategy, how can you determine the ones that suit your needs?
To assist you in creating your digital marketing toolkit, we have compiled an extensive array of the top digital marketing tools grouped by categories, highlighting their respective advantages and disadvantages.
What are digital marketing tools?
Digital marketing tools are applications that aid in the process of attracting, engaging, selling, and retaining business through online platforms. The term is commonly used due to its encompassing nature, as it can refer to apps covering various aspects of marketing such as social media, advertising, and content optimization. In essence, it is a wide-ranging term.
If you are beginning your first business or aiming to expand an already existing one, it is probable that you will require a set of digital marketing tools, known as a digital marketing tech stack, to aid you in achieving success.
The top digital marketing tools in 2023
- HubSpot Marketing
The cost ranges from zero to $3,200 per month for enterprises, depending on the plan you choose.
HubSpot offers various tools that can assist you in developing your business, regardless of your current stage.
Firstly, you have access to various free tools. You have the option to establish web forms, popup forms, and live chat software to capture leads. Following this, you can conduct email marketing campaigns, channel all of your data into the complimentary CRM, and examine the behavior of site visitors.
As you progress to the paid tiers, the level of sophistication increases significantly with advanced marketing automation features.
HubSpot is an all-in-one solution that covers all your needs, from managing your content and social media to tracking emails and connecting with leads. Additionally, it seamlessly integrates with other point solutions like Typeform and HotJar.
In the end, the tool enables you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales tools.
- Ahrefs
The price ranges from $99 to $399, with tiered pricing.
Ahrefs, a comprehensive SEO tool, can assist you in increasing your website traffic. They possess data on approximately 150 million keywords in the U.S., as well as an even greater amount for 150 other countries.
With Ahrefs, you have the ability to conduct competitive analysis effectively. This tool enables you to examine the backlinks of your competitors, explore their most popular pages, and obtain additional information. You can also determine the ranking of their content and pinpoint weaknesses in your own content areas by utilizing the Content Gap tool.
With the Top Pages tool, you can observe the pages that receive the highest amount of traffic, including competitors’ sites.
- All in One SEO
The price begins at no cost, while the paid plans start at $49.50 per year.
All in One SEO (AIOSEO), which has over 2 million installations, is a highly regarded WordPress plugin. The plugin consists of numerous features specifically created to assist you in optimizing both your website and its content for search engines.
This tool offers a practical checklist that assists in addressing errors and implementing common adjustments in order to maximize click-through rates. Moreover, with AIOSEO, you have the ability to conduct a comprehensive audit of your entire website, optimize pages for WooCommerce, and enhance your local SEO.
- Sender
The price is free forever, or it can be tiered pricing starting from $8 to $29 per month, with the option for custom pricing for enterprises.
Sender is a tool for marketers who want a cost-effective and comprehensive solution for all-email and SMS marketing automation. One of its notable features is the drag-and-drop email builder and ready-made templates, making it quick to create impressive newsletters. Additionally, the platform offers high-converting popups such as spin-to-win, allowing you to attract valuable leads and foster their loyalty as brand advocates.
The sender is specifically designed to empower and enhance the success of ecommerce stores. Subscribers can easily create automated workflows that trigger engagement and significantly increase sales.
You can create a personalized welcome email workflow that is automatically sent after visitors sign up in order to build strong relationships and nurture prospects into loyal customers. Another option is to send abandoned cart emails with the goal of recovering lost revenue.
- SE Ranking
Price: First, there is a 14-day free trial available. After that, the pricing is tiered, starting from $55 and ranging up to $570.
SE Ranking is a comprehensive SEO suite that addresses the daily requirements of SEO professionals working in-house or at digital marketing agencies.
SE Ranking can assist you in developing SEO strategies based on data by providing information about your competitors’ and conducting a comprehensive audit of the site you are currently handling. With this platform, you can determine the highest-ranking pages and keywords, evaluate the quality of backlinks, conduct detailed technical audits, accelerate content creation with the support of AI, optimize on-page metrics, access highly precise ranking data, and much more.
SE Ranking utilizes machine learning, AI, and NLP algorithms extensively to provide high-quality data and SEO recommendations that account for the ever-changing SEO landscape.
The teamwork and client management capabilities of SE Rankings are highly valued by agency customers. Every Pro and Business subscription includes extra user seats. By adding the Agency Pack, users will also receive unlimited SEO reports, White Label, additional client seats, and a lead generation widget. SE Ranking offers team training for easy onboarding and free data migration.
- Brafton
The price is $100 per user per month and there are options for month-to-month plans as well as custom enterprise pricing.
The Brafton Content Marketing Platform has been designed exclusively for the current working methods of content marketers. Brafton has perfected the process of creating content and incorporated over 15 years’ worth of content marketing knowledge into the features of the Brafton Platform. These features include efficient workflows, a content library that categorizes all resources by tag and campaign, and a content calendar that updates project timelines based on the workflow.
- Omnisend
The price options include tiered pricing, with plans starting from free and going up to $59 per month.
Omnisend is a marketing platform designed to assist marketers and ecommerce brands in boosting sales through email and SMS. The standout feature of Omnisend is its robust automation capabilities for email and SMS, making it simple to automate a significant portion of your marketing efforts. After customizing your messages, the platform will send them at opportune moments, enabling you to generate more sales while diverting your attention to other tasks.
Additionally, Omnisend offers user-friendly email and form builders specifically designed for ecommerce purposes. These builders have intuitive interfaces that facilitate signups and further enhance sales.
- Clockify
The price includes a 7-day free trial, a Free plan, and Tiered pricing that ranges from $3.99 to $11.99.
Although Clockify does not offer SEO solutions for content creation or effective sales strategies, it can certainly assist you in efficiently managing the time you spend on developing and expanding your marketing agency.
Furthermore, Clockify enables you to:
- Track your billable hours — define your rates and use an online timer or enter time manually, to get your billable hours calculated automatically.
- Stay on top of your finances — monitor expenses and budgets, and make estimates for the future.
- Measure your business’ profitability — compare data and see who’s your most profitable client.
- Manage your team more efficiently — go over reports, to have a better insight into your team’s performance and overall productivity.
- Generate invoices — generate and send PDF invoices to your clients, based on tracked billable time and expenses.
Clockify is a single app that is simple and intuitive to use, enabling you to effectively manage and organize your agency operations.
- ProofHub
The price is set at a fixed rate of $49 per month for a certain tier, and $89 per month for unlimited users.
ProofHub allows you to ensure that all team members are kept informed with immediate real-time communication, effectively plan each campaign from start to finish, allocate tasks to multiple individuals, and monitor progress while remaining organized.
ProofHub offers a personalized platform that helps to align marketing campaigns, organize resources, and tailor workflows to suit your objectives. This enables teams to have a clear understanding of how to proceed. Additionally, by easily identifying the most significant projects and lowering the priority of others as circumstances change, you can efficiently allocate resources. With access to real-time updates on campaign progress and performance in one convenient location, you can evaluate if you are on track to achieve your goals and make necessary adjustments to your strategy.
Overall, with ProofHub, there is no longer a need to rely on multiple tools for the management of marketing campaigns because everything is available on a single platform.
- Pointerpro
You can try it out for free before deciding to purchase. The pricing options begin at $33 per month.
If your marketing team is in need of a potent lead generation tool, then Pointerpro is a software that you should consider.
Respondents who use the ReportR pack have the option to receive a personalized PDF report after completing the survey. Additionally, ReportR can seamlessly integrate with your current marketing stack using webhooks, Zapier, or Integromat. This allows you to effortlessly transfer leads to your CRM or email marketing tool and begin creating nurturing campaigns.
- Yoast
The price for the Yoast plugin for WordPress is free, however, the paid premium plans will vary depending on the number of sites you require monitoring.
Yoast, a widely-used plugin, is compatible with both Gutenberg and the Classic editor in WordPress. It serves as a useful tool for optimizing your content for search engines.
Yoast aids in the selection of cornerstone content, determination of focus keywords for ranking purposes, creation of individual content URLs, and establishment of internal links to provide an extra advantage. Additionally, the plugin assesses the readability of your page and assigns a Flesch Reading Ease score.
You can always stay up-to-date on your SEO because it is updated every two weeks to match Google’s algorithm.
- Slack
The price is set at no cost for small or medium companies, whereas enterprises will be charged based on personalized pricing.
Today, Slack is widely preferred as a communication service in the business world.
By operating in designated channels for specific information, it ensures that business conversations remain focused and uninterrupted by tangential discussions, such as deciding where everyone wants to go for team lunch. Its primary goal is to promote collaboration among employees and teams by facilitating communication and breaking down barriers between different areas.
It provides great assistance for connecting and making acquaintances in the digital marketing field, affording you the flexibility to join or exit channels whenever necessary.
Due to its extensive integration capabilities, Slack is highly sought after for communication purposes. By incorporating numerous integrations and Slack applications, the tool can be strengthened to a great extent. For example, teams often include A/B test results, analytics notifications, new customer or transaction alerts, or even sales or customer support bots. Despite its undeniable power, Slack is also user-friendly and can be quickly adopted.
- Trello
The price for the plans varies from being free to costing $20.83 per month for enterprise.
Many organizations utilize Trello as a content management tool for brainstorming and strategizing content.
Trello is attractive because it is free for small teams and businesses, and it offers a visual method of brainstorming and scheduling content online. This feature is particularly useful for remote or global teams. Furthermore, it is simple to assign multiple employees to a card, allowing for clear identification of responsibilities such as writing, editing, or adding CTA offers to a post.
Users have the ability to generate cards and incorporate notes related to the topic of the card, along with setting deadlines and assigning topics to specific teams. Trello enables teamwork and brings transparency to projects in progress.
- SEO PowerSuite
There is a free version available, with plans starting from $299 per year.
SEO PowerSuite is a comprehensive SEO toolkit that provides a wide array of features to improve the search engine performance of your website. This suite integrates four robust tools: Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant, each specifically developed to excel in their respective SEO areas.
- Rank Tracker: Provides comprehensive keyword research tools, precise tracking for your website’s positions in over 400 search engines, and the powerful competitor analysis module.
- Website Auditor: Helps in auditing your website for both on-page and technical SEO issues, offering actionable insights to improve site health and performance.
- SEO SpyGlass: Allows you to analyze and compare your backlink profile with competitors, identifying valuable link-building opportunities.
- LinkAssistant: Streamlines the process of link building and outreach, helping you to acquire quality backlinks efficiently.
With its extensive range of features, unlimited project capability, and adaptable nature, SEO PowerSuite appeals to both newcomers and experienced professionals in the field of SEO. Regardless of whether you are operating a modest blog or overseeing the SEO strategies for a major corporation, SEO PowerSuite equips you with the necessary tools to enhance your search engine rankings.
- Unsplash for free stock photos
Unsplash has the most extensive collection of high-quality images in various categories like Business & Work, Travel, and People, with over three million photos available to choose from. Additionally, unlike other free stock photo sites, Unsplash enables users to create personal collections of photos they find, such as “Festive” and “Mental Health,” for future campaigns or projects.
Unsplash has an iOS app available that enables users to discover and download images while on the move. The platform’s API is seamlessly incorporated into various tools such as Figma, WordPress, and Squarespace, ensuring effortless access to stock photos without requiring users to navigate away from their preferred platforms.
The pricing for Unsplash is free.
- Canva for template-based designs
If you need to add basic text overlays to stock photos, or if you want to edit your own photos for sharing on various social media platforms, Canva is the perfect solution. Its user-friendly drag-and-drop editor allows even those with no design experience to accomplish this effortlessly.
Canva provides pre-made design templates for all types of assets, such as Instagram Reels, YouTube thumbnails, and presentations, so you don’t have to start from scratch. Additionally, you can utilize their AI-powered tools to quickly generate and edit images by simply using text prompts.
Canva offers a free option that allows limited access to most necessary features, such as design templates, stock photos, and AI-powered design tools. Additionally, Canva Pro is available for $12.99/month (annual billing) and provides unlimited access to a wider variety of design templates, stock photos, and AI tools.
- DALL·E 2 for an easy-to-use AI image generator
DALL·E 2, which is among the early AI image generators that consistently produce intriguing images, offers several advantages. However, its standout feature is its astonishing user-friendliness. Simply input your desired prompt for DALL·E 2, press the Generate button, and within a few seconds, you will be presented with four AI-generated options to select from.
However, do not underestimate the capabilities of DALL·E 2 despite its simplicity. It is equipped with various powerful features, such as the beta image editor, which allows you to enlarge images and produce larger AI artworks by utilizing inpainting and outpainting techniques.
The pricing for DALL·E 2 is as follows: $15 for 115 image credits, equivalent to roughly $0.13 per prompt or $0.0325 per image variation. For the more intricate API pricing, it begins at $0.016 per image.
- Adobe Photoshop for a powerful photo editing and design app
The reason why Adobe Photoshop is considered the industry standard for image-editing tools is its powerful and comprehensive set of features, including AI capabilities.
Photoshop offers the essential tools that professional designers require, such as layers, masking, blending modes, and RAW support. As for the photo editing tasks that Photoshop cannot handle, that remains uncertain. To enhance the app’s capabilities, it can be combined with numerous third-party plug-ins and extensions. The only drawback is the difficulty in learning how to use it.
The pricing for Adobe Photoshop starts at $19.99 per month with the Photography Plan, which also includes Adobe Photoshop Lightroom. Despite being a competent image editor, Lightroom does not possess the extensive AI features found in Photoshop.
- Pixlr E and X for an easy-to-use AI editor
Just to clarify, Pixlr E and Pixlr X are two distinct apps with different functionalities. Pixlr E is known as the “advanced editor,” whereas Pixlr X is designed to be beginner-friendly. However, it is worth mentioning that both apps are user-friendly.
Pixlr E, which is a convincing replica of Photoshop, functions similarly to the industry leader in every aspect such as tool selection, layers, blending modes, and opacity settings. Similarly, Pixlr X serves as the equivalent of Adobe Express, providing a suitable alternative for both power users and graphic beginners to effortlessly perform quick edits.
Both Pixlr E and X are highlighted in this context due to the time-saving benefits they offer when used in conjunction. As an illustration, by utilizing Pixlr’s feature of storing projects in a unified library, it becomes possible to effortlessly enhance a photo in Pixlr X for minor retouching and subsequently switch back to Pixlr E for more involved editing tasks.
The pricing for Pixlr E and X is as follows: Both apps can be used for free. The Premium plan, which includes both apps, costs $4.90 per month if billed annually for one person. For teams of five or more, the cost is $9.91 per month.
- Buffer for straightforward social media scheduling
If you are in need of a very easy-to-use tool for scheduling content, then you should consider using Buffer. With Buffer, you can schedule up to a week’s worth of posts on various platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube, and you don’t have to pay anything for it.
If you require a more comprehensive social media management solution or need to handle more than three social media accounts, you have the option to upgrade to any of their paid plans. This will enable you to unlock additional channels, access detailed analytics, and utilize audience engagement tools.
Buffer has a unique feature called Start Page, which enables users to create a basic landing page. This page can be used to host links to your website, products desired for sale, and other vital links. Additionally, you have the ability to track the number of clicks on these links, thereby gaining valuable insights.
The pricing for Buffer is as follows: The free plan provides three channels, 30 scheduled posts, and 50 AI credits. For the Enterprise plan, which costs $5 per month per channel (billed annually), you get 2,000 scheduled posts, engagement tools, detailed analytics, and 150 AI credits.
- Hootsuite for an all-in-one social media management solution
If you are in need of a strong social media management platform and have the budget, Hootsuite is the platform you need.
Hootsuite offers the same features as other social media management apps, such as AI-powered tools, but it excels in organizing everything. For instance, Hootsuite Streams allows users to create a personalized social media dashboard. This platform enables users to manage activity across all their accounts, interact with their audience, and monitor social topics, trends, and profiles (within the limits set by social media companies).
Due to its comparatively high cost, Hootsuite is more suitable for businesses that are able to translate social interaction into financial gains.
Hootsuite pricing does not offer a free option, however, you can avail a 30-day free trial for any Hootsuite plan. The Professional plan costs $99 per month if billed annually, and it provides one user, up to 10 social accounts, as well as unlimited scheduled posts.
- Gamma for generative AI features
By using Gamma, you have the ability to utilize AI in order to produce a complete deck within seconds. Simply provide the app with a topic or upload an outline, notes, or any other document. Then, select a presentation theme and observe as your slides become animated.
The results may require some adjustments, as Gamma is designed to enhance the iterative chatbot experience like ChatGPT. However, Gamma also includes a few practical features aimed at keeping your audience engaged in the conversation topic.
- Content blocks: group your content into collapsible blocks directly on your slide, expanding them only when you’re ready to present.
- Spotlight: highlight one talking point at a time, while Gamma automatically fades out the rest.
The Gamma pricing offers a Free Starter plan that allows unlimited users, 400 AI deck credits, and basic analytics. The Pro plan, which is currently not available, will cost $16 per user per month (billed annually). It will include unlimited AI credits, no “Made with Gamma” badge, and advanced theme customization.
- Beautiful.ai for AI-powered design
If you require assistance in improving the appearance of your data and ideas, then Beautiful.ai is the solution for you. By utilizing AI technology, Beautiful.ai can automatically adjust your presentations, including layouts, alignment, and spacing details. If you need to make further modifications to your slides, the platform has a slight divergence from conventional presentation software, but it remains user-friendly. For instance, resizing an image is as easy as dragging a handle to increase or decrease its size.
By connecting Google Drive with Beautiful.ai, you can easily save all your presentations in your preferred cloud storage app, which enhances convenience for sharing and collaborating with teams.
The Pro plan for Beautiful.ai costs $12 per month, with billing done annually. This plan includes unlimited slides, AI content generation, and the ability to import and export PowerPoint files. On the other hand, the Team plan costs $40 per user per month and offers additional collaboration and workspace features, such as a shared asset library and custom brand controls.
- Zoom for a familiar user experience
You probably already know about Zoom for video conferencing. However, the qualities that make it excellent for communicating with your colleagues also make it perfect for organizing webinars, particularly when you want to showcase numerous videos or have several panelists participate.
Because Zoom is widely used, it can be assumed that everybody already has it installed and set up on their computer. This implies that joining your webinar is as easy as clicking on a link.
After your webinar has started, Zoom provides extra features that allow you to make it more interactive. These features include side-by-side views and tools that boost engagement, such as Q&A, polling, and reactions. Additionally, Zoom can be connected with Facebook and YouTube, enabling you to expand your audience. Additionally, you can integrate Zoom with Zapier to automate your webinar processes.
The pricing for Zoom Webinars begins at $79 per month (or $690 per year). This price includes up to 500 attendees and offers limited event analytics and reporting.
- Livestorm for managing multiple webinars
Livestorm is the ideal app for those who organize webinars frequently as it automates event scheduling, saving you time and effort. Along with its user-friendly interface for managing webinar schedules, Livestorm also offers a comprehensive set of features that ensure successful webinars and keep your audience engaged.
- Customizable registration forms that you can send via email, share via link, or embed right on your website.
- Pre-built, automated email flows for every event, which you can edit or send as is.
- Custom call-to-actions that can be pushed live at any time during the event.
Livestorm also provides detailed event analytics, enabling you to optimize your webinar according to the aspects that are effective for your audience and those that are not.
The Livestorm pricing includes a Free plan that allows for sessions of up to 20 minutes and a maximum of 30 live attendees per event. For those looking for a more comprehensive plan, the Pro plan starts at $79 per month, billed annually. This plan provides up to four hours per session, allows for 100 live attendees per event, and includes HubSpot integration.
- Peech for an intuitive workflow
When it comes to content, simply creating once and tailoring distribution is no longer sufficient. Speech accelerates the process of modifying one asset to meet the technical specifications and target audience of every channel.
If you want to rephrase the text while maintaining the same meaning, you can follow these steps: 1. Utilize the built-in AI tools of Peech to convert chosen lines from a webinar transcript into videos. 2. The videos will include subtitles and be adjusted to platform-specific ratios for easy publishing. 3. Keep in mind that the AI-powered features are available only in paid plans.
The pricing for Peech is as follows: The free plan allows for two videos per month, each lasting five minutes and containing a Peech watermark. The Basic plan costs $54 per seat per month, with annual billing, and includes ten videos per month, each lasting 15 minutes and with no watermark. Additionally, the Basic plan offers a limited range of AI features.
- Wistia for marketing-rich features
If your main goal is to generate leads and maximize your return on investment through sharing videos, Wistia is the perfect application for you. With Wistia, you have the ability to place a gate on your content and utilize the Turnstile email collector feature to encourage viewers to input their email addresses in order to access your video. Once a viewer provides their information, Wistia’s email integrations, such as Campaign Monitor and Mailchimp, will automatically add them to your email list.
Wistia offers several other significant video marketing features, such as annotation links, end-of-video CTAs, and detailed video stats, if you choose not to restrict your content. Additionally, you have the option to automate your video hosting workflows by connecting Wistia to Zapier.
The free plan for Wistia pricing offers 10 videos that are five minutes long, and these videos will have Wistia branding. It also includes standard video hosting features and basic video analytics. On the other hand, the Plus plan costs $19 per month if billed annually. This plan allows users to have up to 20 videos that are 15 minutes long, and these videos will not have Wistia branding. Additionally, the Plus plan offers lead generation tools and email integrations.
- YouTube for free video hosting and its existing viewership
If you are looking to expand your audience, YouTube is the most effective option. With its widespread popularity and existing user base of over 120 million people who are already interested in video content, all you have to do is optimize your videos for search or encourage viewers to “like” and subscribe. By doing so, you might be able to develop a loyal following.
You do have the choice to add the videos to your website using an embed code. However, it is important to be aware that every YouTube video embedded on an external website will have the appearance of a YouTube video.
The pricing for YouTube entails no cost for uploading and hosting videos.
- Wix for an all-around site builder
If you need to create a website for tasks such as online sales, booking management, or blogging, Wix is a reliable option. Additionally, as many essential features are available in the free plan, it serves as a cost-effective choice.
You have the option to create a website from the beginning, select from more than 900 design templates, or utilize Wix’s Artificial Design Intelligence (ADI) to produce a site that includes AI-generated writing and visuals. Afterwards, you can easily customize your site using Wix’s drag-and-drop editor. Additionally, Wix provides comprehensive SEO features to assist you in improving your search ranking. Although it cannot substitute for hiring an SEO expert, it offers a beneficial advantage.
The pricing options for Wix are as follows: The Free plan comes with a .wixsite.com domain and basic features. The Lite plan is priced at $14/month (billed annually) and includes no Wix branding, a custom domain, and a light marketing suite.
- Shopify for getting up and running quickly
If your main goal is to sell products online, Shopify is a convenient platform that allows you to quickly establish an online store. The web application offered by Shopify is user-friendly as it provides clear labels and intuitive buttons. For instance, when you wish to include a product, simply navigate to the Products section in the sidebar and select the Add Product button. Then, provide all the necessary information such as the product’s name, price, and quantity. Once completed, the product is instantly available for sale on your online store.
Shopify stands out initially for fulfilling most requirements, but it is the extensibility and app store that truly make it a compelling and widely chosen option. By integrating Shopify with third-party apps like Zapier, you can effortlessly advertise new products and engage customers through their preferred applications.
You can try Shopify for free for a period of 14 days. After the free trial, if you choose the Basic plan, you will be billed $39 per month (with annual billing). This plan includes basic reports, a shipping discount, and credit card rates of 2.9% + $0.30 for each online transaction.
- Square for selling in person and online
If you have a small business that sells products both online and in person, especially in the U.S., Square is the ideal option. By utilizing Square’s free plan, you can easily establish a fully operational eCommerce store within minutes. Simply answer a questionnaire regarding your business and its requirements, and Square will assist you in customizing your online store accordingly.
In addition to its basic email marketing features, Square allows you to stay connected with your customers, launch ad campaigns, and obtain customer feedback. Moreover, it seamlessly integrates your online and offline products into one convenient dashboard, simplifying inventory management.
One disadvantage of Square is its limited storefront customization options, which provide little flexibility when it comes to the visual design of your website.
The pricing for Square includes a free option with a transaction fee of 2.9% + $0.30, and it offers an unlimited catalog, basic site layouts and controls, marketing tools, and a Square branded site. There is also a Plus plan available for $29/month (billed annually) with the same transaction fee, but it includes additional features such as a custom domain and advanced design features without any Square branding.
- Carrd for making free landing pages
If you are looking to create simple landing pages without spending any money, Carrd is a top choice as it offers most of its main features for free.
Choose one of the landing page themes and start editing. Although most of the editing tools are easy to use, like dragging content containers to fit, editing text is not as straightforward. You need to click on the text and then make changes in the sidebar. However, Carrd does offer Markdown formatting as a quicker option to personalize your text.
To access additional marketing features such as forms and third-party widget embeds (for example, Stripe and PayPal for processing payments), you will be required to upgrade your subscription to the Pro Standard plan. Nevertheless, with a cost of $19 per year, it remains a reasonably priced option.
The pricing for Carrd is as follows: The free plan offers access to essential Carrd features and three sites that display “Made with Carrd” branding. The Pro Standard plan costs $19 per year and includes up to 10 sites with no branding, the option to use custom domain URLs, and Google Analytics.
- Unbounce for small businesses with a budget
Unbounce provides a variety of landing page features, including design templates, a drag-and-drop builder, tools powered by AI (such as the Smart Builder that generates a landing page based on your intended usage), and additional features like pop-ups and sticky bars.
The true strength of Unbounce lies in its A/B testing and targeting features. As an illustration, you have the ability to dynamically substitute text on your page with the exact search term the individual used, allowing you to modify your headline to either “Human Resource Management Apps” or “HR Management Tools” based on the user’s search. Additionally, you can streamline Unbounce by integrating it with Zapier, enabling seamless connectivity with your other digital marketing tools.
However, Unbounce is quite costly and also has a challenging learning curve. Nevertheless, if you are willing to dedicate the time, Unbounce will prove to be valuable.
The Unbounce Launch plan, priced at $74 per month when billed annually, offers unlimited landing pages, one domain, up to 500 conversions, and a maximum of 20,000 monthly visitors.
- ChatGPT for the industry standard
Since its debut in late 2022, ChatGPT has been the leading participant in the chatbot discussion. The application’s usage is remarkably uncomplicated: input your prompt and observe as ChatGPT promptly generates a response.
It is important to emphasize that ChatGPT should not be relied upon as a sole research tool due to its tendency to produce inaccurate responses. Instead, after conducting the initial research, it is recommended to access additional sources such as customer reviews, social listening, and survey data.
ChatGPT pricing includes a free option for GPT-3.5 and a subscription plan called ChatGPT Plus, costing $20 per month. With ChatGPT Plus, you gain access to the most up-to-date GPT model and enjoy uninterrupted availability, even during busy periods.
- Google Bard for a better user experience
However, the features that truly differentiate Google Bard are its ability to provide a wide range of ChatGPT functionalities at a quicker pace and without any cost.
- Real-time data: Google Bard is powered by Google’s Pathways Language Model (PaLM 2) and can offer responses based on real-time, current events.
- Prompt library: You can export your prompts to a Google Doc or a Gmail draft—fully formatted and ready to go.
The pricing for Google Bard is free for users who have access.
- Brevo for an affordable all-in-one solution
Brevo offers the best value for your money in terms of marketing automation. Although the platform is not as versatile as other tools, it is relatively simple. Even on the free plan, you can automate email, SMS, chat (including social media), and WhatsApp—more than most paid marketing software offers.
Brevo’s workflow builder provides numerous options, which encompass conditions such as delays and A/B splits, as well as actions like webhooks and CRM updates. The application goes beyond being solely a marketing workflow builder, as its built-in features expand its functions, serving as both a CRM and meeting scheduling tool.
Brevo pricing offers a free plan that consists of one user, 300 emails per day, and Brevo branding. The Marketing Starter plan, which costs $22 per month (billed annually), provides 20,000 emails per month, as well as basic reporting and analytics.
- Klaviyo for user-friendliness
Klaviyo is awarded a gold star for its high user-friendliness in the marketing automation platform field as it allows users to easily drag and drop various elements such as workflows, dashboards, and forms. Additionally, Klaviyo provides a neat interface and offers all the necessary tools despite not having an extensive range of features compared to other marketing automation applications.
In addition, the platform offers various starting points for generating automated workflows, which can help prevent lost sales, foster subscribers, enhance customer loyalty, keep customers updated on their order status, and send reminders for abandoned carts.
The price of Klaviyo is as follows: the Free plan allows for up to 250 contacts and 500 monthly email sends, while the Email plan begins at $30 per month and includes up to 1,000 contacts and 10,000 monthly email sends.
