When you are a business owner, it is important to prioritize digital marketing. Starting can be challenging, but there are helpful tools available to guide you in the right direction.
The issue arises from the fact that it may not be logical to invest a large amount of money in subscribing to the finest and most costly marketing tools available when you are a beginner.
In the year 2023, the list provided consists of carefully selected marketing tools that I personally favor for their affordability and ability to aid in the growth of your business.
- Systeme.io (All-in-one Marketing Platform)
The availability of Systeme.io makes it one of the most affordable options for funnel builders and all-in-one marketing tools.
If you are just starting out, its monthly subscription fee costs significantly less than tools such as Clickfunnels and Kartra while offering similar functionality.
Systeme provides you with access to the marketing tools listed below:
- Sales Funnel Builder
- Email Marketing
- Online Course Creation
- Website Builder
- Affiliate Program Management
- Evergreen Webinar Hosting
- Marketing Automations
Even the top email marketing platforms cannot match the unlimited contacts and email sends per month provided by the most expensive plan.
- GetResponse (Email Marketing Platform)
Email marketing remains one of the most cost-effective methods to promote engagement and enhance the expansion of your online business.
Email campaigns are essential for any marketer who wants to achieve a higher ROI compared to other forms of digital marketing.
GetResponse offers a cost-efficient solution for a business expense that is well-known for its high costs.
By paying just $15 per month, you receive:
- 1000 Contacts
- Unlimited Landing Pages
- Autoresponders
- Email Scheduling
- Website Builder
- Basic Segmentation
The FREE plan is sufficient for most new marketers to begin, allowing you to save money on another tool subscription and start earning from your email list.
It’s a situation where everyone benefits.
- Keyword Atlas (SEO Keyword Research Software)
In order to successfully execute any content marketing campaign, the initial step is to identify the appropriate keywords to focus on.
Ahrefs and SEMRUSH, which both cost around $100 per month for their most basic plan, excel at revealing profitable keywords in any niche.
When it comes to finding the top money-making keywords to target in content writing, Keyword Atlas is my preferred affordable marketing tool.
By following my private discount link, you can obtain access to Keyword Atlas for a one-time fee of just $37.
- Autocomplete Data for 21 Top Websites
- Free Search Volume Data
- Keyword Idea Generator
- Related Keywords
- East Filter and Export Functionality
The Keyword Atlas is a must-have for anyone looking to enhance their content marketing ROI and become an expert in finding valuable keywords efficiently.
- SendPulse (Multichannel Marketing Tool)
Small business owners can enjoy various advantages from multichannel marketing, including the ability to reach their desired audience through multiple channels, enhance brand recognition, gain valuable insights into customer behavior, enhance overall return on investment, and remain competitive in a saturated market.
SendPulse provides small business owners with a unified platform that contains all the marketing channels they require, thus offering a wide range of marketing tools in one convenient place.
SendPulse’s significant feature is its multiplatform chatbot builder, which allows marketers to effortlessly construct chatbots for prominent social media platforms like Instagram, Facebook, WhatsApp, Telegram, and Viber. The integration of SendPulse and OpenAI is an additional benefit as it empowers marketers to develop sophisticated chatbots tailored to their specific business requirements by utilizing GPT-3 technology.
Sendpulse has several notable features.
- Best in Class Chatbot Builder
- FREE Email Campaign Sending (Up to 15k emails per month)
- FREE CRM
- Landing Page Builder
- SMS Messaging
- Online Course Creator
- Web Push Capabilities
- Advanced Automation
- Pop-up Designer
In general, SendPulse is a great instrument that small business owners can use to simplify and improve their marketing campaigns.
- PageOptimzer Pro (Onpage SEO Tool)
After identifying the appropriate keywords for your content marketing campaigns, the subsequent stage involves optimizing your posts for Google search.
Optimizing content to reach the first page of SERPs can be efficiently done with tools such as Surfer and MarketMuse, although they do have expensive costs.
PageOptimizer Pro, also referred to as POP, is a comparable tool for on-page SEO optimization like the ones previously mentioned. However, it offers a more affordable monthly subscription cost.
POP offers a range of high-quality on-page optimization features, including:
- Unlimited Reports
- Chrome Plugin
- Secret Key Access
- Content Editor
- LSI Keyword Recommendations
- Downloadable Reports
By subscribing to PageOptimizer Pro, you can optimize your content effectively without the need to spend an excessive amount of money on another SEO tool.
- Pin Inspector (Pinterest Spy Tool)
Although many individuals associate Pinterest with finding recipes or seeking inspiration for kitchen remodeling, it is in fact one of the most effective platforms for generating traffic towards your online business.
The issue lies in the fact that many individuals lack the understanding of choosing the appropriate keywords to utilize for their pins and boards.
Pin Inspector is a tool that comprehensively analyzes the techniques employed by the most successful Pinterest accounts across various domains to generate large volumes of organic traffic.
By using my special discount link, you can utilize Pin Inspector for a one-time payment of just $47. This will assist you in:
- Uncover Popular Keywords
- Discover Top Trends
- Analyze Competitor Pins
- Browse and Scrape Your Feed
- Find the Top Accounts in Any Niche
Pin Inspector can assist you in utilizing Pinterest traffic to benefit your business, regardless of the content you are developing.
- Mailshake
Do you find yourself dedicating excessive time to manual cold outreach? Mailshake assists by automating your outreach and ensuring continuous prospect engagement throughout the entire customer journey.
You will receive notifications and updates regarding each potential customer, as well as triggers to initiate contact, or the option to schedule events automatically. This will be applicable across various communication channels such as email, social media, and phone.
- ClickFlow
ClickFlow allows you to conduct A/B testing on your website, try out improved meta tags and titles, enhance your content, and perform other optimizations.
By using the same tools the professionals use, as well as some exclusive features not found in other software, you will enhance your content marketing and SEO skills.
- StoreYa
If you operate an e-commerce business, it is necessary for you to explore StoreYa. StoreYa is a tool that seamlessly integrates with various e-commerce applications such as Shopify, WooCommerce, and Magento with just one click.
You can utilize StoreYa’s AI technology to optimize your Facebook, Instagram, and Google Ads for e-commerce. Additionally, you can enhance conversions on your website and optimize your Facebook store in order to generate more sales.
- JustReachOut
Do you believe that hiring a PR agency is necessary to be mentioned in the media? Think again! JustReachOut makes it easier to obtain press mentions and backlinks for your brand.
Instead of wasting time searching for someone’s email and facing rejection, utilize JustReachOut to initiate focused campaigns for featured content on reputable websites.
JustReachOut consists of both software and training. It enables users to easily retrieve lists of relevant reporters and media contacts, receive guidance on crafting a perfect pitch, and subsequently send messages in order to gain traction with the sites that are important for their business.
- HubSpot CRM
It is highly likely that you are already familiar with HubSpot, as they have maintained their position as the industry leader in inbound marketing for more than a decade due to their strong merits.
Have you been informed about one of the most appealing offers from the brand? It includes top-notch CRM software with a plan that is free forever (and with reasonably priced upgrades). The process of merging your marketing and sales data and commencing with obtaining valuable insights on potential clients and customers is extremely simple.
If you have been managing spreadsheets and email threads, it is now the right moment to transition to the tool that professionals utilize.
- Monday.com
Every small business owner understands that projects cannot be managed on their own. Therefore, a professional tool like Monday.com is essential to centralize all your digital marketing tasks.
Monday is a project management tool that allows you to organize and assign tasks and projects to your team members. With its built-in CRM software, it simplifies the process and helps you stay focused on achieving results without any stress or hassle.
- Mailbird
Mailbird allows your inbox to function in the way email is intended. Additionally, it seamlessly merges with numerous effective business applications such as Evernote, Dropbox, and Google Calendar.
Furthermore, it provides desired features like a unified inbox, snooze, undo send, LinkedIn lookup, and additional features. Additionally, Mailbird operates efficiently and has an appealing appearance.
- Nextiva
If you have a business that receives a large number of calls for marketing, sales, and support purposes, it is necessary to find a solution that allows you to manage these interactions efficiently. Nextiva is the perfect solution for this.
By synchronizing your communication and automating the inbound call experience, Nextiva offers small businesses a highly dependable VOIP service that allows you to efficiently manage your business, resulting in time, money, and effort savings.
- Acquire.io
Do you understand the reason behind the presence of a chatbot on every website nowadays? It is because they are effective. Acquire.io is leading in this field.
Acquire.io is an easy way to move forward if you want to increase sales, generate leads, or simply reduce the support questions your small team needs to answer. It is chatbot software designed to provide a human-like experience.