I’m confident you’ll acknowledge that utilizing free marketing tools is a much wiser choice compared to paying for an enterprise solution and hoping that the team will actually utilize it.
The reason for this is that investing in multiple martech tools can be quite costly.
Therefore, you require some cost-free alternatives that can assist in accomplishing the task.
Are you feeling excited? If so, then let’s begin.
Why You Should Start Using Martech Tools (If You’re Not Doing So Already)
In 2020, the martech market witnessed a growth rate of more than 13%, as more than 8,000 companies engaged in developing solutions for comprehensive marketing strategies.
Now, you must be wondering: How is it experiencing an increase even with 2020 budget cuts?
The reason for this is that Chief Marketing Officers are now investing more money in technology solutions than ever before.
Although marketing budgets decreased in 2020 due to the pandemic, the portion of company revenue allocated to martech has increased to more than 2.8 percent.
The reason for this is that martech tools assist in making sense of your customer data and also improve your team’s efficiency and effectiveness.
It is a fact that implementing the appropriate solutions enables you to automate processes and allocate more time for your team to concentrate on critical tasks.
Before proceeding to invest a significant amount of money in paid solutions, it is advisable to explore these available free (or freemium) alternatives.
Free Marketing Tools You Can Start Using Today
Here are some steps to rephrase the text while maintaining the same meaning: 1. MailChimp, a tool, requires a step-by-step thinking process. 2. Without adding or removing information, rephrase the text: “The software MailChimp necessitates a systematic approach.” 3. Retaining the original meaning, rephrase the text: “To use MailChimp effectively, one must think sequentially.” 4. Rephrase while preserving the intended meaning: “To get optimal results with MailChimp, there is a need for a methodical thought process.” 5. Maintain the same meaning by rephrasing: “A systematic thinking process is essential for effectively utilizing MailChimp.”
If you have listened to NPR’s Serial podcast, I am certain that you are already familiar with these individuals.
The advertisement that was aired on the podcast, titled “mail…kimp?”, gained viral popularity.
MailChimp offers more than just the ability to generate humorous memes. The creators of the platform have also developed an impressive tool that allows businesses to effortlessly create and automate effective email campaigns.
To begin with, their reporting is simply incredible.
The report provides all the necessary information about the performance of an email campaign.
What is even more exciting?
For up to 2,000 subscribers, it is completely free.
When testing new tools, especially for small businesses, it is quite reasonable.
If you need to upgrade, MailChimp offers a reasonably priced package called “Growing Business” that starts at $10 per month.
Benchmark refers to a standard, guideline, or criteria used to measure or evaluate the performance, quality, or progress of a particular item or project in comparison to others. It serves as a reference point or point of comparison to determine whether the item or project is meeting expectations or achieving desired outcomes. Benchmarking often involves collecting and analyzing data, identifying best practices, and implementing improvements based on the findings. Overall, benchmarking is an important tool for organizations to monitor their performance and make informed decisions to enhance their competitiveness.
If you are interested in testing a great alternative to MailChimp, give Benchmark a try.
Similar to MailChimp, the platform is free for a maximum of 2,000 subscribers. However, Benchmark provides 250 free emails monthly.
Additionally, there are design tools available that are easy to use, allowing you to personalize the appearance of your messages.
Google My Business is a platform that allows businesses to create and manage their online presence across Google, including search results and Google Maps.
The first step in almost any guide for enhancing local SEO is to ensure that you optimize your Google My Business (GMB) profile.
The reason for this is that GMB enables you to achieve a high ranking in Google SERPs without the need for content marketing.
Google also provides valuable data on how customers find your business.
Please rephrase the given text below while maintaining the same meaning: “Google Keyword Planner” “Google Keyword Planner” should be rephrased step by step without adding or removing any information.
This tool is designed to simplify the process of finding appropriate keywords for your content.
Using it is incredibly easy.
When considering your topic and audience, use the tool to guide you with relevant keywords that can help you think step by step while maintaining the same meaning. Avoid introducing new information or omitting any existing information. By utilizing this tool, you can input specific phrases or words related to your topic, narrow down your focus within your intended audience, and the tool will provide you with suggested keywords to consider.
In addition to that, Google Keyword Planner is seamlessly integrated with Google Ads, enabling you to create campaigns directly using the same tool.
KeywordTool.io can be rephrased as “When thinking sequentially, the text below can be restated as KeywordTool.io.”
There is another excellent keyword finder available that provides over 750 keywords at no cost.
Keywordtool.io takes pride in utilizing Google’s autocomplete feature to generate effective long-tail phrases for the purpose of SEO optimization.
It is not necessary to create an account in order to use it.
Please rephrase the text below without adding or removing any information but maintaining its meaning step by step. “BuzzSumo”
BuzzSumo is a tool that assists content marketers in locating appropriate content and influencers to support the promotion of their own content.
The free version of their service offers almost all the features that come with premium upgrades, except for a limitation on the amount of results you are able to view.
If you find value in using it, an upgrade may be worth the money.
Please rephrase the text while maintaining the same meaning and without adding or removing any information: Data Studio by Google.
There aren’t many free tools available in this category.
Fortunately, Google Data Studio provides a free version that is available for a lifetime, without any trial or contract limitations. However, the only condition is that you are responsible for setting up the entire system. Furthermore, Google Data Studio can be seamlessly integrated with both free and paid connectors for various digital channels. Nevertheless, it is important to note that there is nearly always a free version of a connector, even if a paid option exists.
Express is the name of the editing software developed by HitFilm.
A video editing platform is of great assistance to brands who want to create and share video content with their clients.
The free option allows you to use their video editor and perform various tasks, but it does require a computer capable of handling editing since it is not cloud-based software.
Phantombuster is a service that allows users to automate actions on various online platforms.
Phantombuster offers a wide range of more than 200 automation and data extraction tools for various platforms including LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and more, all of which can be used without the need for coding.
You can use each tool separately or together with others to form complete workflows.
Utilize Phantombuster on your social media platforms in order to:
- Generate leads
- Save time
- Build audiences
- Increase reach and engagement
Zapier is a tool that allows you to connect and automate tasks between different web applications without the need for coding or developer help.
Zapier is an excellent resource for marketers with limited funds as it allows them to establish automated workflows between tools in their mar-tech stack. Zapier supports a wide range of tools and offers a straightforward method of linking commands using an “If X happens, do Y” structure.
By using Zapier automation, you can merge several actions and apps into a single Zap.
By automating repetitive tasks, Zapier will save you a significant amount of time and enable you to please your clients by effectively working with their tech stack.
Please rephrase the following text, while keeping the same meaning, by thinking step by step: Customers.ai
Customers.ai allows companies to actively communicate with audiences through live web chat on various platforms in order to generate leads, reconnect with customers, and provide immediate assistance.
Customers.ai uses OmniChat technology and chatbot marketing automation to immediately link customers and prospects to brands via various messaging apps, including native web chat, SMS text messaging, and Facebook Messenger, all from a single platform.
Customers.ai offers a forever free edition that includes marketing automation tools like:
- Chatbot drip campaigns
- Facebook Messenger lead generation bots
- Customer support chatbots
Maintaining the same meaning, rephrase the text below step by step without adding or removing information: HubSpot is a software company based in Cambridge, Massachusetts that provides tools for inbound marketing, sales, and customer service.
HubSpot’s Marketing software is a component of a CRM platform that offers a range of complimentary tools, providing you with the necessary resources to establish a strong base for expanding your marketing strategy.
HubSpot’s marketing software provides you with all the necessary tools to attract, engage, and retain customers.
HubSpot Marketing Software offers a free plan with essential tools for starting your business, including email marketing, live chat, landing pages, and forms. Additionally, these tools are integrated with HubSpot’s free CRM.
As your business continues to expand, HubSpot is specifically designed to accommodate your growth and offers paid plans that can cater to different types of business structures such as LLCs, C/S corporations, and more, regardless of your business size, ranging from SMB to Enterprise.
There are various ways in which you can utilize HubSpot to support your marketing strategy.
- Set up custom signup forms and popups to capture new leads.
- Build high-converting landing pages with the drag-and-drop builder and customizable pre-built templates.
- Send personalized emails to your contact list.
- Manage your digital ad campaigns from within HubSpot and tie your efforts back to the rest of your marketing strategy.
- Track your contacts’ interactions with your business in the HubSpot CRM.
While keeping the same meaning, rephrase the text below step by step. Do not add or remove any information. “Renderforest.” 1. “The name of the platform is Renderforest.” 2. “The platform is called Renderforest.” 3. “The platform goes by the name Renderforest.” 4. “Renderforest is the platform’s name.” 5. “The name that the platform uses is Renderforest.”
With Renderforest’s free business name generator, businesses can easily generate unique and creative names for their brands. By simply entering keywords related to their business, the tool will generate numerous potential business names based on the provided topics and keywords. This efficient solution simplifies the naming process, saving businesses valuable time.
The name MeetEdgar
MeetEdgar is the sole tool on the list that requires payment, but it comes at a reasonable price and offers a complimentary trial period of 30 days. I have included it in the list for a specific purpose.
This tool is practically free due to the time saved and the results it delivers.
MeetEdgar is a tool that allows you to automate the sharing of all your evergreen content on most popular social media platforms.
In contrast to Hootsuite and Buffer, you have the ability to create posts that align with your content strategy and schedule them to be posted repeatedly at regular intervals.
By thinking step by step, you can ensure that the content you provide on your page will be most likely to attract and convert a larger audience, thus benefiting your followers and page visitors.
You have the ability to use MeetEdgar on all your social channels to accomplish the following tasks step by step:
- Promote your best content, on repeat.
- Save time scheduling the same content over and over again.
- Auto-generate and test variations of posts linking to the same content.
- Schedule how many times per day you want your evergreen content posted to each channel, and at what times.
Rebrandly offers LinkGallery.
Both Rebrandly and its tool LinkGallery offer free versions. Rebrandly is a link management platform that provides a URL shortener with custom domains. This allows you to brand and track URLs.
With LinkGallery by Rebrandly, you can effectively handle a single bio link for all your social media platforms, ensuring smooth management. This feature allows you to conveniently guide your audience to various articles, events, sites, and shops that hold importance for them.
You have the option to use Rebrandly’s LinkGallery tool for the following purposes by thinking step by step.
- Create a unique bio link and add new content to the gallery over time.
- Get detailed click stats from your audience to understand what they interact with the most.
- Enhance your users’ experience by directing them to specific destinations based on their browser.
Ubersuggest is a tool that allows you to think in a step-by-step manner.
Neil Patel, a highly recognized digital marketer worldwide, recently launched Ubersuggest, an excellent free tool for SEO research and management.
With Ubersuggest, you can gain an advantage by obtaining insight into the successful strategies used by others in your market, giving you the opportunity to adopt and enhance them.
Ubersuggest’s free keyword tool provides suggestions for both head terms and long-tail phrases when performing keyword research. Additionally, it displays information such as volume, competition, and seasonal trends for each keyword.
In order to simplify matters, it additionally produces a compilation of significant terms considering the successful strategies of your rivals and the search phrases used by individuals on Google.
With the Ubersuggest top SEO pages report, you can identify your competitors’ pages that are ranking for well-known organic keyword phrases and receiving attention from platforms such as Facebook.
This is a valuable tool for content marketing because it helps you avoid writing content that people have no interest in reading, saving you time.
SpyFu is a tool that allows users to conduct competitor research for keyword analysis.
SpyFu is the most effective tool for conducting competitor keyword research, appealing to anyone who wants to take advantage of their competitors’ traffic.
By utilizing SpyFu, you have the capability to search for any domain and observe every instance where it has appeared on Google, every keyword it has purchased on Adwords, every organic ranking it has obtained, and every variation of its advertisements within the previous 13 years.
SpyFu provides step-by-step instructions on how to:
- Find the keywords most valuable to your market
- Increase your ranking for specific keywords
- Plan a content marketing campaign
- Research your competitors’ marketing strategies
- Start a new AdWords campaign
Please rephrase the text below while maintaining the same meaning. Do not add new information and do not remove any information. “SEMrush” Rewrite: “The name of the company is SEMrush.”
One of the best SEO tools to make your brand visible online is SEMrush.
SEMrush can be utilized to excel in content marketing, enhance SEO on your websites, generate PPC campaigns, and oversee your social media presence.
SEMrush offers a variety of popular tools that are frequently used.
- Technical SEO audit
- Social media tracker
- Backlink audit
- Ad builder
- Keyword position tracking
- On-page SEO checker
- PPC keyword tool
- Organic traffic insights
Yoast SEO Plugin is to be rephrased while maintaining the same meaning.
In my opinion, Yoast is the ultimate must-have tool for any blogger, especially content writers on WordPress sites. It is without a doubt the best free plugin for content marketers.
Once you have installed the Yoast SEO plugin on your WordPress site, this complimentary marketing software evaluates the SEO of your content, page, URL, headline, meta description, image alt-attributes, and other aspects promptly.
When you follow a step-by-step process, Yoast provides precise instructions on how to enhance your SEO score. It promptly notifies you of any resolved issues or suggestions for further improvements as you implement the changes on the page.
Utilize the Yoast SEO tool for:
- Get more visitors from Google and Bing
- Attract more visitors from social media
- Increase your readers’ engagement with your content
Maintain the same meaning by rephrasing the text below step by step. Do not add new information or remove information: LocateThatLead
FindThatLead is an excellent marketing software that is free of charge and is used for constructing lead lists and securing email addresses across various platforms.
FindThatLead is commonly used by startups that need to quickly build lead lists.
- Build cold email lists
- Feed their sales team leads to reach out to
- Find targeted prospects’ contact information
Canva is a platform that allows users to create graphic designs and visual content in an easy and intuitive way.
Canva is an online platform for graphic design that provides users with the ability to create visual content such as social media graphics, presentations, posters, and more.
The visual content creator allows marketers with limited design skills to create attractive images rapidly by integrating an extensive collection of free PowerPoint templates, images, fonts, templates, and illustrations.
Canva provides pre-constructed templates for the following categories and additional ones:
- Facebook posts
- Instagram stories
- Digital Flyers
- Infographics
- Presentations
- YouTube thumbnails
- Cards
- Invitations
- Logos
Designing a presentation or creating an impressive image at the last minute can still be a challenging task, even if one has access to unlimited resources. The pressure of meeting design deadlines is nerve-wracking for both designers and marketers, and it is a regular situation encountered in many work environments.
Creating editable templates for your clients or team can be a solution to this issue, enabling your agency to focus on the projects that are of utmost importance to you.
Please rephrase the text below while maintaining the same meaning, without adding new information or removing any information: “Thinking in a step-by-step manner, please rephrase the given text to convey the same meaning without adding or removing any information: ‘PlaceIt’.”
PlaceIt allows you to generate top-notch branding and marketing materials, including logos, mockups, videos, and design templates.
The mockup images are the free tools on PlaceIt that I’ve utilized the most. They serve as a great way to depict your product or service on actual iPhone, Android, MacBook, tablets, and other mobile devices.
The phrase “Muck Rack” should be rephrased while keeping the same meaning, without adding or removing any information.
Muck Rack provides the ability to search for professional journalists who require experts in your field to write a story.
With Muck Rack’s search engine, you can systematically find and approach journalists who are pertinent to your needs. It allows you to create and distribute media lists that are consistently updated, eliminating the need for manual upkeep of outdated media contact lists and ultimately saving you time.
Muck Rack functions in a manner very similar to HARO, as it notifies you via email of journalists from renowned publications who are in need of expert advice, quotes, and other resources for their stories.
To maintain the same meaning, you can focus on the categories that interest you the most, establish contact with journalists, and make attempts to get your work published.
Please rephrase the text below while preserving the same meaning, without adding or removing any information: HARO (Help a Reporter Out) is a platform where journalists can connect with experts and sources for their stories.
HARO offers journalists an extensive source database for upcoming stories and daily chances for sources to obtain significant media coverage.
HARO will send you an email with relevant updated source requests three times a day, five days a week. These requests will be specific to your industry, expertise, or personal experience.
In order to find a suitable story, you can send your pitch to the provided masked email address. The pitch should include answers to the journalist’s questions, any specified requirements, and a bio with your or your client’s contact information.
If the journalist has interest, they will contact you.
Mailer Lite is a service that allows you to send emails.
Mailer Lite is a notable email marketing platform that can be easily adopted and used by any marketer. Additionally, similar to MailChimp, Mailer Lite has the capability to adapt and expand according to the size of your company.
Mailer Lite offers more features and benefits compared to MailChimp’s free plan. These include allowing up to 1K contacts, advanced segmentation tools, A/B testing, full email campaign reports, surveys, multi-user accounts, integrations, API, customizable templates, analytics, and additional functionalities.
The distinction between MailChimp and Mailer Lite lies in the number of contacts provided in their free plans. MailChimp offers more contacts for free, whereas Mailer Lite offers more features for free.
Please rephrase the text while preserving its original meaning and structure, without adding or removing any information: “Trello”.
I honestly don’t understand how these guys manage to accomplish it.
On Trello, it is possible to create an unlimited number of boards, lists, cards, and checklists, as well as have an unlimited number of members, all for free.
Trello is an amazing option if you’re seeking a basic tool to manage project flow, even though the upgraded versions offer better integrations and cool features.
FAQs for Free Marketing Software
What does free marketing software refer to?
A: Free marketing software is a term used to describe software tools and platforms that are free of charge and meant to aid businesses and marketers in different areas of their marketing efforts. These areas can include social media management, email marketing, content creation, SEO, analytics, and others.
Are there any available options for free marketing software that can be trusted?
Yes, there are a variety of trustworthy free marketing software options accessible in the market. Despite having certain limitations in comparison to paid versions, these tools can still provide beneficial features and functionality to assist businesses with their marketing endeavors.
Can you provide some examples of marketing software that is available for free?
A: Free marketing software includes some popular examples such as:
- Hootsuite: A social media management platform that allows you to schedule posts, manage multiple social media accounts, and monitor your brand’s presence.
- Mailchimp: An email marketing tool that lets you create and send email campaigns, manage subscribers, and track performance.
- Canva: A graphic design tool with pre-designed templates, fonts, and images, allowing you to create professional-looking visuals for social media, blog posts, and more.
- Google Analytics: A website analytics tool that provides insights into website traffic, user behavior, and marketing campaign performance.
- WordPress: A content management system (CMS) that enables you to create and manage a website or blog easily.
Is it appropriate for all businesses to use free marketing software options?
The suitability of a specific marketing tool depends on the specific needs and goals of your business, making free marketing software suitable for businesses of all sizes and industries, particularly those with limited budgets or just starting their marketing efforts.
Q: Are there any restrictions when it comes to using free marketing software?
A: Yes, when it comes to free marketing software, there are usually certain limitations that come along with it. These limitations can consist of restricted features, limited storage or usage, branding on content or emails, and less customer support compared to the paid versions. It is crucial to evaluate these limitations and ascertain if they are in line with your business needs.
Can I switch from using the free version to using the paid versions of marketing software?
A: Certainly, numerous free marketing software options have paid plans available that include extra features and improved functionality. If your business expands or demands advanced capabilities, upgrading to a paid version can offer you a broader range of tools and support.
How can I select the appropriate free marketing software for my business?
When selecting free marketing software, it is important to take into account your unique marketing requirements, assess the features and limitations of each tool, review user feedback, and make comparisons between various options. Additionally, it is beneficial to personally test the software through free trials or demo versions to determine if it meets your needs and workflow.
Are there any potential dangers involved in using free marketing software?
A: To make an informed decision, it is essential to review the software’s terms of service, privacy policies, and security measures while considering the potential risks of using free marketing software. These risks may involve potential security vulnerabilities, data privacy concerns, or the need to switch platforms if your business outgrows the free version. Despite the benefits, it is important to be aware of these risks.
Is it possible to depend exclusively on free marketing software for all of my marketing requirements?
A: Free marketing software can be valuable, but it might lack the advanced features and integrations needed for a comprehensive marketing strategy. Depending on your goals and budget, you might need to supplement free software with paid tools or invest in a full-featured marketing platform to achieve optimal results.
