Philip Kotler, who is known as the father of Modern marketing, gives a definition of marketing as “The science and art of exploring, creating, and delivering value, in order to satisfy the needs of a target market and make a profit.” Small businesses frequently utilize various marketing strategies to assist them in achieving their objectives. However, if these strategies are not kept up-to-date, they may fail to produce the desired outcomes. To increase your sales, you and your business can learn and implement modern marketing strategies through online marketing courses. Here are some of the most popular online marketing courses available.
Small Business Marketing Success – Breaking Down Marketing Fundamentals
In this course, you will receive proven and effective marketing strategies and tactics that are currently being used. These strategies encompass blogging, social media, video, and offline marketing. The course comprises of 24 lectures divided into five sections, with a total duration of two hours. Additionally, you will have access to video lectures, articles, downloadable resources, and exercises.
- Course Introduction
- Smart marketing strategy
- Smart marketing tactics
- Conclusion
- Bonus Content (Networking Events)
Modern Marketing is a concept brought forth by Seth Godin, which emphasizes thinking step by step.
This class, created by a best-selling author, provides an overview of modern marketing and its similarities and differences with advertising. The class consists of six-hour video lectures, along with two downloadable resources and one article. The lessons are structured with 48 lectures organized into 11 sections.
- Empathy and positioning
- Smallest viable market
- Tension, trust, and forward motion
- Pricing Awareness
- Plans, words, and some tactics
A comprehensive course on digital marketing, covering all topics from A to Z.
The Mega Digital Marketing Course A-Z is a comprehensive package that includes 12 courses, updates, and all the necessary information about digital marketing. It covers everything from initiation and idea creation, and consists of 68.5 hours of video lectures, 102 downloadable resources, 22 articles, and 2 practice tests. This program is spread across 53 sections, totaling 484 lectures, and has a duration of 70.5 hours.
- Introduction to Digital Marketing
- Market research
- Website creation
- Marketing cognitive basis
- Web persuasion
Sales and Marketing strategies are crucial for the success of online businesses.
This sales and marketing course is tailored for online businesses and aims to help you comprehend marketing, explore markets, promote your products and affiliate links, and enhance your customer skills. The course contains 23 lectures divided into 6 sections, amounting to a total of 3 hours of video lectures. It is suitable for beginners in marketing.
- Building your foundation
- Running your Foundation
- Traffic and advertising
- Video marketing
- Attitude
The topic of discussion is the study of how the brain functions during shopping, specifically focusing on the tactics used in marketing to influence consumer behavior.
The Neuroscience of Shopping offers a unique marketing approach that delves into understanding the subconscious to uncover patterns in people’s shopping choices and learn how to influence them. It also provides insight into the mechanics of advertising and how marketers utilize them to manipulate consumers. This package includes 20 lectures divided into six sections, totaling more than 1 hour and 40 minutes of video content.
- Introduction
- We are instinctive beings
- We are emotional beings
- We are contextual beings
- The voice in our head
A crash course in marketing for small businesses is all about thinking step by step.
The crash course is specifically designed for small businesses that have a physical product instead of a virtual one. It aims to educate small businesses on foundational marketing topics such as branding, customer behavior, and visual communication. The course includes a total of 3 hours of video lectures, 11 downloadable resources, and 11 articles. To accommodate the extensive video content, the classes have been split into two sections.
- Pre-Marketing and,
- Post-Marketing.
There are 9 lectures included in these two sections.
- Customer research
- Market and niche research
- Developing marketing and brand visuals
- Developing your marketing distribution and funnels
- Making your brand solid
Discover the 5 Marketing Pillars by applying a step-by-step thinking process in Marketing Fundamentals.
This course, called Marketing Fundamentals – Discover The 5 Marketing Pillars, is designed for beginners to learn about marketing and develop strategies that can be used in various ventures. It covers topics such as starting an online business, creating a WordPress vlog, and writing marketing copy. The course consists of 2 hours of video lectures and 2 articles. It is divided into 8 sections with a total of 42 lectures.
- Product
- Customer
- Price
- Communication
- Place
The MBA Course focuses on Marketing and Business Strategy.
Marketing and Business Strategy is an intermediate-level course that delves into the fundamental principles of marketing and sales. The course further explores advanced concepts like the BCG matrix, Brand Mantra, BAV model, and product lifecycle. The course includes a total of 5.5 hours of video lectures, 11 downloadable resources, and 5 articles. It consists of 63 lectures divided into 7 sections within an MBA program.
- Marketing insights
- Marketing and business strategy
- Startup basics
- Startup business model
- Startup business and growth metrics
The Best Social Media Marketing Course
Introduction to Social Media Marketing by Meta is a course that is available for free auditing and provides the groundwork for developing a social media marketing strategy. It is designed for beginners or small businesses who are embarking on their digital marketing journey and are looking to utilize the most popular channels. The primary focus of this course is on Facebook and Instagram, as it was developed in collaboration with Meta, formerly known as Facebook. Nevertheless, you will also gain a fundamental understanding of platforms such as YouTube, WhatsApp, WeChat, LinkedIn, TikTok, Snapchat, Twitter, and Pinterest.
This is the introductory course for the Facebook Social Media Marketing professional certificate. If you desire a more comprehensive understanding, you can also choose to enroll in the subsequent courses offered in the specialization, Social Media Management. The specialization consists of a total of 5 courses and a capstone project. It is possible to access and view (audit) all the courses at no cost. Upon successfully finishing the entire program, you will receive both the Coursera and the Facebook Digital Marketing Associate Certification, which demonstrate your proficiency in social media marketing and competency in utilizing Facebook Ads Manager.
Throughout the duration of this 5-week course, you will be granted unrestricted access to all lectures, readings, and practice activities. Additionally, for those who are paying learners, there will be graded quizzes and peer-graded assignments available, requiring the submission of your own practical project.
Rephrased: A step-by-step approach is taken in a practical course that focuses on constructing a successful strategy for social media.
The Social Media Marketing course offered by Hubspot Academy helps you establish the fundamental elements of your marketing strategy and brand positioning. This course is more focused on practical application than the previous one. It equips you with the skills to develop a successful social media strategy and enhance your overall inbound marketing endeavors. You will gain knowledge in various areas such as crafting an effective social media strategy, monitoring and listening, engaging with your audience, implementing social listening and moderation, expanding your reach, creating impactful social content, utilizing social advertising, measuring return on investment, and much more.
The course consists of 8 modules and 39 videos. It provides study guides, practical exercises, and 29 mini-quizzes to assess your understanding. Once you finish all the lessons, you have the option to take a final exam to evaluate your knowledge. Upon successful completion, you will be granted a certification that can be showcased on your LinkedIn profile.
Creating an Instagram strategy to facilitate business expansion through a systematic approach.
In the book Instagram Strategy for Business Growth, which was written by best-selling author Dot Lung, you will discover a reliable approach to create awareness of your brand and establish a connection with your audience. This course is designed for freelancers, coaches, consultants, and small business owners. If you have less than 10k followers, this course is suitable for you. Additionally, it can be effectively utilized for personal branding as well.
This course has 21 lessons and 17 additional resources. Throughout the course, you will work on a project where you will create a month-long calendar with engaging social media posts for your business. After finishing the course, you will be able to download your certificate.
After completing your projects, you have the opportunity to receive comments and feedback from other students by checking their projects on the course main page.
Honorable Mentions
The topic being discussed is “Personal Branding: Crafting Your Social Media Presence” on Skillshare.
Designed for influencers, content creators, and small business owners seeking to establish a personal connection with their audience on Facebook, Instagram, and TikTok, this course enables participants to create their personal brand and serve as the authentic voice of their brand. Ultimately, users on these platforms are primarily seeking genuine human connections, making this course invaluable.
During this 65-minute class, Kate Arends examines the development of her blog to illustrate the significance of having an authentic personal brand. She also provides guidance on enhancing your personal brand based on your aspirations, identity, and perception of success. Each brief lesson contains ample data and personal anecdotes, along with precise techniques and real-life illustrations. Furthermore, there is a particular emphasis on social media tactics throughout the course.
The class provides exclusive worksheets that can be downloaded to assist you in implementing each lesson. These beneficial PDFs will aid you in recognizing your unique qualities, being selective in what you disclose, and setting targets for your work. They are created for repeated use, providing you with reliable tools for ongoing reliance.
At the conclusion of this course, you have the opportunity to submit your own project in order to receive feedback from your peers.
Skillshare offers a course called “YouTube Success: Establish a Genuine Channel That is Worth Following” focusing on building a channel on YouTube that is authentic and worth following.
During this course, you will acquire skills in establishing an authentic YouTube channel, which can effectively engage your target audience. Dedicating time to producing online content can greatly contribute to your relevance among viewers. YouTube maintains an exceptionally high rate of user engagement in terms of time spent per visit. However, appearing on camera can be challenging. This class aims to teach you how to gain confidence and express your genuine self while on camera, deliver genuine content to your followers or customers, and establish a loyal group of fans.
The course is divided into 9 lessons, and it takes 55 minutes to complete. At the end of the course, you can submit your own project and receive feedback from your peers.
