Social media marketing courses are the means to build job-ready skills and embark on a social media marketing career.
We have examined various online courses to identify the most reliable social media marketing courses in this post.
Social Media Marketing Professional (Meta)
The Meta Social Media Marketing Professional Certificate is a highly sought-after course in social media marketing, attracting many learners. It is specifically created for those who have no previous experience or degree, allowing them to begin without any prerequisites.
The American Council on Education (ACE) accredits the certificate, and Meta employees deliver the lessons.
What is the reason for enrolling in this course?
The certificate comprises 6 courses that cover various topics related to social media marketing and provide students with the necessary skills to begin a career in this field.
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstone
The modules encompass a wide range of topics, starting from the process of determining the appropriate social channel for your campaigns, to constructing ad strategies and content calendars.
After finishing the courses, you will acquire the necessary skills to operate on popular social media platforms like LinkedIn, Facebook, Instagram, YouTube, TikTok, and others. In addition, you have the option to take an extra exam and obtain the Meta Digital Marketing Associate certification.
Social Media Marketing Specialization (Coursera)
The Social Media Marketing Specialization offered by Coursera consists of a series of courses that explore the fundamental aspects of social media. To obtain your certification, you are required to successfully complete hands-on projects for each course within the specialization.
Included in this specialization are the course topics.
- What is Social?
- The Importance of Listening
- Engagement & Nurture Marketing Strategies
- Content, Advertising, and Social IMC
- The Business of Social
- Social Marketing Capstone Project
What is the reason for enrolling in this course?
By enrolling in this course, you will gain a comprehensive understanding of which social analytics tools to utilize and which strategy to pursue in order to establish influence on social media.
The course material is both comprehensive and easy to understand, as it includes quizzes and practical examples demonstrating the functionality of social media marketing.
The capstone project in the series is the sixth course, which provides you with an opportunity to implement the methodologies, tools, and insights you have acquired in a real-life situation.
Students generally take seven months to finish all courses and obtain certification. Coursera provides a 7-day trial period to review the course content without any cost before subscribing to a paid plan.
The Basics of Social Media and Public Relations in Online Coursera Courses
Coursera is a company that provides payable educational services through massive open online courses. It collaborates with universities worldwide to offer exemplary courses in various subjects, such as physics, engineering, and marketing. This online tool is accessible for free from any location with an Internet connection. The courses typically span from six to ten weeks, including one or two hours per week of video lectures, assignments, articles, quizzes, and exercises.
- What is Social? by Northwestern University
Randy Hlavac, the founder of Marketing Synergy, possesses expertise in social marketing. Through the utilization of the finest new technologies, analytics, and content marketing strategies, Randy assists businesses in establishing a consumer-centric business perspective in order to deliver substantial value to their primary audience.
The commitment for this study is 4 weeks, with a recommended time dedication of 1-3 hours per week.
You and Randy will work together to create and execute a social media marketing strategy for your company. The goal is to provide you with the necessary tools, knowledge, ideas, skills, and insights to have an immediate impact on your company. By the end of the course, you will be able to enhance your relationships with customers and effectively engage in the market. This course is intended for small business owners, executives, and marketing managers who are looking to enhance their skills in social strategy. It is a component of the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
- Marketing in a Digital World by University of Illinois at Urbana-Champaign
Aric Rindfleisch, who has been named by Princeton Review as one of “The Best 300 Professors” in America, holds the position of John M. Jones’s Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois at Urbana-Champaign.
Commitment: Study for a duration of 4 weeks, dedicating 6-8 hours per week.
The “Marketing in Digital World” course is rated as one of the top fifty massive open online courses of all time by Class Central. It aims to help you understand digital tools and how they are revolutionizing the marketing industry. It is highly recommended for digital marketing beginners due to its excellent resources and multiple case studies that introduce new concepts. The course combines academic insights with Aric’s experience in the field. Aric presents digital marketing concepts in a great way and provides supporting case studies. Additionally, this course is included in the fully online accredited Master of Business Administration (MBA) degree program.
Social Media Marketing Certification (HubSpot)
Hubspot’s free certification course is the next social media marketing training that I want to emphasize. Hubspot Academy provides various sales and marketing resources through its full-service CRM platform.
In its curriculum, the Social Media Marketing Certification offered includes the following modules.
- Developing a Social Media Strategy
- Social Media Listening and Monitoring
- Building a Content Strategy for Social Media
- Extending Your Reach on Social Media
- Using Social Media to Build One-to-One Relationships
- Introduction to Social Media Advertising
- Measuring Your Social Return on Investment
- Essentials for Continued Success with Social Media
The course registration is free and includes a workbook for participants to use while following along.
What is the reason for enrolling in this course?
The reason I appreciate this course is its emphasis on the genuine objective of social media marketing – generating more sales. If you are a social media novice who has become engrossed in the pursuit of increasing followers, this course will redirect your focus.
The Social Media Marketing Certification course includes modules for the development of a social media team, making it suitable for both an individual and a leader of a social media team. Additionally, the course is free, allowing you to gain more knowledge without any potential drawbacks.
Social Marketing Training (Hootsuite)
The curriculum of Hootsuite Social Marketing Training covers a wide range of levels, starting with beginner-level strategy and progressing to intermediate-level strategy. The topics covered include optimizing social media profiles as well as delving into more advanced topics, like social media advertising.
This course provides a solid foundation and covers a wide range of topics, enabling you to begin implementing strategies immediately and gaining a deeper understanding.
Included in this list are the lessons.
- [OPTIONAL] Introduction to Social Media Marketing
- Optimizing Your Social Media Profiles
- Social Media Strategy – from A to Z
- Growing Your Advocate Community
- Content Marketing Fundamentals
- Social Advertising Fundamentals
Upon completing the course, the final lesson will be a Social Marketing Certification Exam, which will grant you an official certification.
What are the reasons to enroll in this course?
If you are interested in learning social media marketing, starting with the fundamentals, this course is ideal for you. While it is not available for free, you have the option to watch a complimentary demo to assess its suitability before committing to the $199 investment.
Social Media Marketing MASTERY (Udemy)
This course, developed by Courseenvy, is filled with comprehensive content. It encompasses a range of subjects, starting from fundamental social media instruction to paid advertising on major Social Media platforms.
In addition to having a total of 39 articles and 26 downloadable resources, it also contains 8 hours of video content.
Here is the fundamental structure of these social media classes:
- Introduction
- Social Media Marketing (What is social media marketing, what content to share, etc.)
- Facebook (In-depth Facebook ad training, and more)
- Instagram (Optimizing the profile setup, converting followers to sales, sponsored posts, and more)
- Twitter (the basics, hashtags, trends, etc.)
- Pinterest (Pinterest 101 and tech setup)
- Google Ads and Google My Business (intro to Google ads and how to get Google business reviews)
- YouTube (optimizing your YouTube account, YouTube ads, how to rank, SEO, and more!)
- LinkedIn (optimizing your profile, LinkedIn groups, LinkedIn ads, etc.)
- Other Social Media Platforms (Yelp ads, Snapchat, and TikTok)
- Landing Pages, Web 2.0, and Blogging (covers landing pages, SEO, domain name ideas, etc)
The course is mainly organized based on different social media platforms, enabling you to prioritize the platforms you wish to master.
What is the reason for enrolling in this course?
The course creator’s interactivity is what makes this course great. By asking questions in the discussion section, you can receive answers directly from the instructor, which is extremely valuable.
Ranked at 4.4 stars, this Udemy course has achieved bestseller status with over 11,000 reviews, establishing its credibility.
The Social Media Marketing Mastery course offers a significant amount of advertisement material. It is suitable for both beginners and individuals who want to enhance their social media marketing skills by incorporating paid advertising.
The course, which costs $99, is a fantastic deal considering the value it offers, plus it comes with a 30-day money-back guarantee.
Learn Social Media for Facebook, Instagram, and LinkedIn on Udemy
Udemy is an online learning platform that offers over 65,000 courses covering various subjects, such as public relations, growth marketing, web development, personal branding, web design, and more. Taking Udemy courses does not provide college or university credentials, but people often enroll in them to enhance their skills and knowledge in areas of their interest. These courses are either free or available at a substantial 90% discount. For those passionate about instructing in a specific field, Udemy presents an excellent opportunity.
- 10 Facebook Marketing Strategies That Make Me 6-Figures
Nik Swami can be found on his website NIKSWAMI.COM and is also active on Instagram with the username @mrnikswami. As an entrepreneur, he has multiple companies that attract over 8 million views and followers from more than 35 countries, while serving 20,000 clients.
The commitment required is 1 hour and 58 minutes.
By enrolling in this course, you will acquire knowledge on 10 highly efficient Facebook marketing techniques that Nik personally employed to acquire thousands of followers and generate over $45,000 per month. This course will cover the basics of growth, methods to increase your likelihood of going viral, ways to enhance your Facebook page, tactics to boost engagement on your pages, and strategies for forming connections within groups. Upon signing up for this course, you will receive full lifetime access to 2 hours of video content as well as a certificate of completion. This course caters to social media influencers, entrepreneurs, and small businesses.
- Instagram Marketing 2022: A Step-By-Step to 10,000 Followers
Benjamin Wilson, a native of Melbourne, Australia, is an entrepreneur and marketing innovator who specializes in formulating marketing strategies tailored to various social media platforms. He believes that understanding the nuances between these platforms is key to achieving business success. Benjamin has already developed eight courses on Udemy, with over 100,000 students currently enrolled in his programs.
Anneliese Wilson holds a bachelor’s degree in Journalism from Monash University and possesses diverse skills in Social Media Management. She has successfully cultivated numerous Instagram accounts to accumulate thousands of followers and is now eager to impart her expertise globally.
The duration of commitment is 5 hours and 44 minutes.
This course will begin by teaching you the fundamental principles of Instagram and how to create an attractive Instagram account. The aim is to effectively target and attract customers. Even if you already have an optimized account, this course will teach you how to establish connections and draw in potential clients. It includes over 40 lectures and 5 hours of content, tailored for individuals who have fewer than 10,000 Instagram followers. Having a consumer product, Instagram can greatly boost your business. This course is intended for businesses with less than 10K Instagram followers who are not knowledgeable about Instagram analytics.
- The Complete Instagram Marketing Masterclass
Diego Davila, an entrepreneur and social media innovator, aims to assist businesses in generating greater revenue through social media. Diego is dedicated to inspiring and revolutionizing the lives of his students by ensuring that they engage in activities they genuinely enjoy on a daily basis. He will guide you towards advancing to the next level by helping you build a devoted fanbase, significantly boosting your sales, and instructing you on expanding your brand’s reach globally. Diego’s courses on Udemy have already attracted over 111k students from 192 countries, spanning across more than 30 different subjects.
The commitment is a total of 8 hours and 7 minutes.
It should be noted that this course does not require any prior knowledge, as it provides comprehensive coverage of Instagram marketing from the fundamentals to advanced strategies. By taking this course, you will discover how Instagram can help you outperform your competitors and enhance sales. With Diego’s guidance, you will gain hundreds of followers, optimize your Instagram to establish a strong business asset, and acquire knowledge on six methods to create posts that become viral. Additionally, you will receive a bonus of ten organic growth techniques for your Instagram without the use of advertisements, and learn about the major mistakes that businesses often make on Instagram.
- Facebook Ads & Facebook Marketing MASTERY 2022 | Coursenvy ™
COURSE ENVY, a Los Angeles-based company, has provided education to over 100,000 students on various subjects such as Amazon FBA, Facebook Ads, SEO, Email Marketing, eCommerce, Investing, Social Media Marketing, and launching a Marketing/Ad Agency. They offer a diverse selection of high-quality online courses taught by industry experts and supported by research, using practical examples. The courses feature professionally narrated videos to enhance the learning experience and prioritize teaching practical skills necessary in today’s society.
Commitment: 14.5 hours
If you are interested in acquiring comprehensive knowledge about Facebook Ads, then this course is perfect for you. It is essential to possess skills in Facebook Marketing for individuals looking to promote their product, service, brand, or public figure. The content covered in this course is unique, proven, and extremely thorough. Starting from the basics, you will progress to advanced techniques, learning how to effectively utilize and enhance various aspects of Facebook campaigns, Facebook custom audience, and Facebook pixel.
- Social Media Marketing – Digital Marketing Strategy 2022
Mark Timberlake, the founder of SME HEROES marketing agency, which specializes in online marketing training, has over 15 years of experience. He generously imparts his hard-earned lessons and techniques for online business growth.
The commitment is a total of 23 hours and 37 minutes.
The focus is not on paid advertising, but on developing effective strategies for social media marketing to establish a strong online presence. This course covers various topics such as understanding the buyer journey, brainstorming marketing ideas, uncovering the realities of social media platforms, enhancing branding techniques, crafting captivating visual content, seeking inspiration for posts, creating infographics, and maximizing the visibility of social media posts to a wide audience.
- Go Viral on 6 Social Media Marketing Platforms
Matt Jensen, an instructor on Udemy, teaches 6 courses and holds expertise as a Marketing Specialist. Previously, he held the position of Head of SEO at Instituto Cultura Brasil and worked as a marketing director for an investment fund. Prior to his roles in SEO and marketing, he gained experience in media, advertising, and online education.
The commitment required is a total of 3 hours and 24 minutes.
This course provides over 3 hours of content and presents over 100 techniques to enhance brand awareness, follower count, engagement, and likes on your social media profiles. It offers checklists at the end of each video to ensure the completion of all assigned tasks for your own business. Matt will offer direct support and address any inquiries throughout the course. The course is suitable for individuals who own a website and are seeking strategies to achieve viral status.
- How I Got Famous On Instagram In Just A Few Months!
Rob Level is an individual involved in music as an artist and songwriter, as well as being knowledgeable in social media. He has garnered over 30 million views on YouTube. Additionally, he is the proprietor of Dark Glow Media and has been highlighted on websites like BuzzFeed, Huffington Post, TMZ, and others.
The commitment required is 3 hours and 53 minutes.
Rob will reveal all the secret tricks he employed to boost the follower count of Alexis Ren and Kata Graham in this course. These techniques will assist you in enhancing likes, comments, and views, and ensure continuous growth of your account every day. By acquiring the knowledge imparted in this course, you will be equipped to start your own Instagram marketing agency, performing all the tasks that an agency typically charges $3,000 per month for.
- LinkedIn Marketing – Build A Brand and Generate Leads
Ali Mirza is the CEO of iSocialYou, a Growth Marketing company. His expertise lies in assisting clients in establishing captivating social media brands and generating leads through their social media presence. With a decade of experience in the SMM industry, Ali has collaborated with renowned brands like Chevy, Lexmark, and Papa Murphy. His goal is to enhance the SMM skills of one million students.
The time commitment for this task is 2 hours and 41 minutes.
If you want to increase your lead and sales results on LinkedIn, you should enroll in this course. It will assist you in attracting the appropriate LinkedIn connections and overall enhancing your LinkedIn experience. The course offers valuable strategies that have generated numerous sales and leads on this platform. You will find instructional videos that cover topics such as profile optimization, brand building, developing a LinkedIn marketing system, utilizing Chrome extensions for lead generation, and improving your LinkedIn posts.
- Facebook marketing: 1000% more engagement & boost sales
Isn’t it impressive that Alex Genadinik has created over 100 courses with over 100k students enrolled? He is also a three-time best-selling Amazon author and the host of the YouTube Channel – Start & Grow Your Business, which has 25.000 subscribers.
The time commitment is 4 hours and 12 minutes.
This is a great resource for beginners who want to learn different methods to promote their business. The content provided is highly valuable and presented in a simple manner. Alex gives a wealth of advice, so be sure to jot down notes. The course covers a wide range of Facebook marketing strategies, helping you identify which ones are effective and which ones should be discarded. By taking this course, you will gain the ability to make informed decisions on how to expand your Facebook audience.
- Instagram Marketing A-Z Strategies To Get 10k Real Followers
Pouya Eatemadi Rad, a business consultant, developer, and designer, has a strong passion for investing in learning and education on a daily basis.
Alireza Etemadi possesses the qualities of a best-selling author and photographer.
The duration of commitment is 4 hours and 28 minutes.
According to most reviews, the videos offer genuine strategies rather than clichés. The course is specifically created for business owners who are facing challenges in turning their Instagram followers into customers. Pouya, after conducting more than 6 months of research, comprehensively explains everything in a straightforward manner, using various examples. The topics covered include live streaming, Instagram stories marketing, converting followers, determining the ideal posting times based on your specific niche, and utilizing tools to create high-quality posts for your account.
Excel in Social Media Strategy, Writing, and Reputation Management with edX
edX is an online course provider that is utilized by universities all over the world. It operates on open-source software and annually conducts independent research while offering courses on a wide range of subjects, including marketing, development, biology, chemistry, and business. Within each course, there are video sessions and exercises. The majority of these courses can be accessed for free, allowing for a cost-effective learning experience.
- Social Media: How Media Got Social by Curtin University
Associate Professor Tama Leaver, from Curtin University, specializes in Internet Studies and has conducted research on topics including online identity, social media, digital health, and media distribution. In recognition of his teaching expertise in the Humanities and the Arts, Tama was honored with a national Australian Award for Teaching Excellence.
The commitment for this activity is 4 weeks, with a recommended time commitment of 2 to 3 hours per week.
Online communication has become a regular part of our lives and it is essential for businesses to recognize this. Despite its existence for over ten years, many businesses still fail to effectively utilize social media. By participating in this course, you will gain the ability to comprehend social media trends and identify those that align with your brand or company. Additionally, you will gain insight into the variances among various social platforms and navigate the changing landscape of social media marketing.
- Reputation Management in a Digital World by Curtin University
Bridget Tombleson, an experienced public relations expert with over 16 years of experience, is currently employed as a Lecturer at Curtin University. Throughout her career, she has collaborated with various governments, corporate firms, and consultancy contracts in both Australia and overseas.
Lydia Gallant, with 15 years of professional experience in both agency and in-house communication roles, is a Lecturer in the public relations stream at Curtin University. She specializes in media relations, marketing communication, and brand journalism, and applies creative teaching techniques in her classes.
The commitment required is a duration of 6 weeks, with a time commitment of 3-4 hours per week.
The digital revolution has revolutionized how businesses perceive their reputation, making it increasingly difficult to stay updated with online events. Throughout the course, participants will gain knowledge on the responsibilities of a communications manager, effectively managing their organization’s online reputation, crisis management principles, and establishing a strong culture to engage with audiences appropriately. This course is beneficial for individuals working in marketing, advertising, communications, social media, and public relations.
- Introduction to Marketing by the University of British Columbia
Darren Dahl, who serves as the Senior Associate at the Sauder School of Business, earned the distinction of being a 3M National Teaching Fellow in 2013. His expertise in marketing strategy, entrepreneurship, and creativity has garnered international recognition for his exceptional research and teaching abilities.
Paul Cubbon, who is a multiple award-winning educator for innovative design and pedagogical innovation, is a full-time faculty member of the Marketing and Behavioural Science Division at the Sauder School of Business at UBC. He is also leading the entrepreneurship group.
The commitment for this is to invest 6-7 weeks, dedicating 3-5 hours per week.
Even if you have limited knowledge in marketing, this course will provide the fundamental principles and resources to enhance your comprehension and adaptability in marketing. The principal subjects covered in this course consist of market research and its significance in constructing the marketing strategy, brand marketing, social strategy, and numerous others. Additionally, you will gain knowledge on customer segmentation and discover the advantages of marketing metrics for your business.
- Online Marketing Strategies by Curtin University
Dr. Billy Sung, who is a Lecturer at Curtin University, has recently been recognized with an award for exceptional student satisfaction in coordinating a postgraduate digital marketing unit. Additionally, he holds the position of adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University, which he co-founded. If you have any questions about Neuromarketing, feel free to approach him.
The commitment required for this is 12 weeks, with a recommended amount of 8-10 hours per week.
In this course by Dr. Billy Sung, you will examine the distinctions between digital marketing and offline marketing. The course covers essential marketing tools applicable in any industry, techniques for implementing marketing strategies, conducting market and industry research specific to your field, grasping the significance of social media in your business, and utilizing analytics to enhance the effectiveness of your strategies on platforms such as Facebook, Twitter, Instagram, and Google+.
- Strategic Brand Management by Curtin University
Ian Phau, who is a Professor of Marketing at Curtin University and specializes in luxury branding, holds the Editor-in-Chief position at the Asia Pacific Journal of Marketing and Logistics. He has a keen interest in market research, brand management, and consumer behavior.
The commitment required for this task is a duration of 12 weeks, with a weekly time commitment of 8-10 hours.
This course is included in the Marketing in a Digital World MicroMasters program. You will learn how to create a structure to establish brand positioning and determine the fundamental principles that will aid you in expanding your customer base, devising and executing brand marketing strategies, and creating strategies centered around maintaining brand resonance through loyalty, community, and engagement. It is valuable for individuals working in the fields of social media marketing, communications, advertising, and public relations.
- Digital Strategy and Action by Babson College
Peter S. Cohan, an individual who serves as a teacher, management consultant, angel investor, blogger, and author, instructs on strategy and entrepreneurship at Babson College. Additionally, he has undertaken more than 150 projects on behalf of global tech companies seeking fresh avenues for expansion. Notably, his recent investment involves a San Francisco–based company named SoFi, which holds a valuation of $4.3 billion.
The commitment for this activity is a duration of 4 weeks, with a recommended time investment of 4-6 hours per week.
This course is definitely worth your time because it is created by Babson College, which is the top-ranked college for entrepreneurship education. In this course on business and entrepreneurship, you will learn how to create a digital strategy for your startup. This will involve using prototypes to match your product in the industry, finding a product/market fit, and testing multiple ideas. You will also gain an understanding of how to identify, attract, and motivate talent in your company for better growth. Additionally, you will learn about the exact marketing strategies that will work for your business. The course will also cover the digital strategies of companies such as Amazon, Facebook, Google, and Netflix.
Who should follow a social media marketing course?
Regardless of the type of business (whether online or offline), the purpose of building an online audience through social media is not solely to achieve a following. Rather, any business seeking to transform these followers into paying customers or clients will derive advantages from social media marketing as it aims to ultimately improve the financial performance of the business.
Social media jobs are currently in high demand and offer lucrative compensation. Individuals interested in pursuing a career in social media marketing can expect a salary of approximately $62K per year as a specialist, whereas social media marketing managers can earn up to $75K per year.
Learning social media marketing quickly can be achieved with the assistance of a good course, and obtaining certification in this field will enhance your chances of landing a job in the industry.
If you are currently employed as a marketing freelancer, you have the opportunity to acquire the essential social media marketing skills by taking a course and then provide extra services to your clients.
Are Social Media Marketing Courses Worth It?
No matter what industry you are in, your potential customers are using social media. If you want to learn social media marketing for your own business or want to become a social media consultant, taking social media marketing courses is the quickest way to acquire the necessary training.
However, simply researching and selecting the appropriate course is only the initial step. Gaining hands-on experience in the field is crucial to truly understand analytics, determine the most effective strategies for your industry, and achieve social media success through trial and error.
Most of the courses mentioned here are free and suitable for beginners. Therefore, once you choose a course, fully commit to it. Decide to carefully take notes, watch and review the videos, successfully finish the certification exam, and elevate your skills to a higher level.
