By replacing manual tasks with automated workflows, marketing automation software enables you to streamline your marketing operations.
If you want to enhance marketing revenue and facilitate greater efficiency among your team, this is the perfect destination for you.
In this post, we will provide a step-by-step guide on selecting the most suitable ecommerce marketing automation software tools available and assist you in choosing the appropriate one for your ecommerce business.
What is marketing automation software?
To put it simply, a marketing automation tool is a software that enables you to automate various marketing tasks, including lead generation, email and SMS marketing, nurturing potential clients, and posting on social media.
Benefits of automated marketing platforms
Marketing automation software is implemented by Chief Marketing Officers mainly to increase revenue, with nearly 80% expressing this as their primary purpose.
The increase in revenue generated by marketing automation is largely due to enhanced efficiency. Automating over 30% of sales-related tasks and repetitive activities allows marketing and sales teams to have more time to nurture potential customers through the sales funnel.
In addition to boosting revenue and enhancing efficiency, marketing automation technology aids in:
- Reduce staff costs – The automation of manual tasks increases efficiency so you don’t have to hire more staff
- Nurture leads – Keep your product or service top-of-mind using email marketing campaigns
- Streamline reporting – Track key performance metrics in customizable reports delivered directly to your inbox
- Align sales and marketing – Manage your marketing-qualified leads and sales-qualified leads in one centralized hub
- Personalize experiences – Segment your audiences and create personalized campaigns specific to target different personas across multiple sales channels
- Increase conversion rates – Use conversion rate optimization techniques like basket abandonment email drips that trigger automatically in the platform
When considering your automated marketing platform, keep in mind that it should be able to integrate with your tech stack.
Choosing the best marketing automation platforms
Before investing in ecommerce marketing automation software, it is necessary to establish your business objectives. For instance, are you interested in:
- Improve audience tracking
- Send real-time sales alerts
- Remarket to customers
- Collect more email addresses
- Collect more SMS
- Personalize customer experiences
After setting your goals, proceed by calculating a budget, determining essential features, and reaching internal agreement on areas where compromise is possible within the limitations of your finances.
Once you have agreed upon your specifications, you can proceed to search the marketplace using the following three methods to narrow down your options.
- Use a plug-in like BuiltWith to see which platform brands like yours are using.
- Find out which platforms integrate with your current tech stack.
- Check customer review platforms such as G2 and Capterra.
When you are prepared to interact with a provider, Justin Gray, the founder and CEO of LeadMD, suggests posing six inquiries.
- Is there an associated community?
- What are the all-encompassing costs?
- What will the ROI look like?
- How extensive is the support offered?
- How does the functionality align with your goals?
- Does this brand have an innovation mindset?
The top marketing automation software for ecommerce
Klaviyo
Klaviyo is a platform for ecommerce marketing automation, aiding businesses of all sizes from SMBs to enterprises in providing personalized experiences across their marketing channels.
- Pricing: Klaviyo’s pricing structure depends on how many contacts you have in your database. For example, businesses with 1k-1.5k contacts will pay $60 per month for Klaviyo’s email & SMS package
- Ease of use: Rated 8.7/10 on G2
- Features: Advanced retail integration with Yieldify, which you can read more about here. Personalized emails, audience segmentation, social ad targeting
- Best for: Klaviyo is a great solution for businesses of all sizes to scale up their email & SMS marketing with more personalized experiences
HubSpot
HubSpot offers a comprehensive set of sales, marketing, and CRM tools that are widely used in the industry. Its flexible marketing automation feature seamlessly incorporates online and social media marketing activities, such as email marketing, SEO, contact management, and analytics.
- Pricing: HubSpot’s three marketing hub packages range from $45 to $3600 per month
- Ease of use: Rated 8.6/10 on G2
- Features: Ad tracking, video content, SEO optimization, blog analytics, social media scheduling, live chat, Yieldify integration
- Best for: Marketers who need a powerful, all-in-one tool for segmentation, contact management, push-button social media control, and report creation
Campaign Monitor
Campaign Monitor is an internationally-used marketing automation tool that assists businesses in various industries, such as media, technology, and nonprofits, to enhance their email marketing efforts and generate greater revenue.
- Pricing: Starting from $10 per month
- Ease of use: Rated 8.6/10 on G2
- Features: Email template builder, audience segmentation, personalized experiences, email automation, analytics, Yieldify integration
- Best for: Thanks to its intuitive drag-and-drop interface and customizable templates, Campaign Monitor is a great solution for small businesses and novice email marketers with limited experience
Mailchimp
Mailchimp, known widely as an email marketing tool, is one of the most popular automation platforms available. However, it is important to note that Mailchimp is not limited to email marketing and also provides CRM, design, website, and campaign services as part of its full-scale marketing platform.
- Pricing: Mailchimp has four packages starting from $0 per month
- Ease of use: Rated 8.7/10 on G2
- Features: Customer journey builder, transactional emails, retargeting ads, Yieldify integration
- Best for: small to medium sized businesses looking to scale up with an all-in-one marketing platform
Iterable
Iterable is a platform for growth marketing that assists you in creating more profound customer connections and constructing individualized, multi-channel experiences.
- Pricing: Speak to Iterable’s sales team for more information on pricing
- Ease of use: Rated 8.5/10 on G2
- Features: Email and SMS marketing, personalized content, centralized data, synchronized workflows, Yieldify integration
- Best for: Medium-sized businesses looking for an easy-to-use email marketing platform with a proactive and quick-to-respond support team
Emarsys
Emarsys, an omnichannel customer engagement platform, is designed to assist marketers in accelerating business outcomes, and serves over 1,500 customers globally.
- Pricing: Speak to Emarsys’s sales team for more information on pricing
- Ease of use: Rated 8.3/10 on G2
- Features: Cross-channel execution, integrated data layer, personalization engine, customer lifecycle management, Yieldify integration
- Best for: Mid-market businesses who are prepared to go through a steep learning curve to make use of the platform’s full range of features
EngageBay
EngageBay is a marketing automation platform that helps businesses acquire, engage, and convert website visitors into customers. It offers an all-in-one solution for marketing, sales, support, and CRM, enabling businesses to form and maintain long-term customer relationships.
The software is well-suited for startups and small to medium-sized businesses in both the B2B and B2C sectors.
EngageBay provides various features including email marketing, landing pages, live chat/help desk, ticketing, telephony, appointment scheduling, automated email templates, customizable popups, social media management, customer data management, and additional features.
EngageBay’s all-inclusive suite offers a highly affordable pricing starting at $14.99 per month.
Advantages or benefits.
- It’s easy to use
- Quick response time from customer support
- Very affordable pricing for every type of company
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- Missing Google Meet, missing location in a calendar event, no customized report export option, not possible to set an automated break time for every booking slot, etc
- Limited landing page template options
SocialPilot
SocialPilot is an excellent solution for managing social media for various businesses. It offers a simple setup process and allows efficient content scheduling, along with numerous options to uphold an active social media presence.
In the SocialPilot package, you receive a comprehensive social media dashboard that aids all major social networks. Utilizing this tool, you can effortlessly generate and plan posts for popular platforms such as Facebook, Instagram, Twitter, LinkedIn, Google Business, TikTok, Pinterest, and YouTube. Additionally, you can access Social Inbox, a centralized location for storing conversations from various social media platforms.
SocialPilot offers various other features such as a content curation platform, a team and client management system, a content library, and analytics that enable tracking of results.
In addition, you can avail it at a highly affordable price in comparison to other costly pricing packages of social media automation tools.
Starting at $25.5 per month, SocialPilot offers its pricing options.
Advantages
- The dashboard is super easy to navigate
- Integrations with 8 most important social platforms
- Easy to find past content using SocialPilot’s search feature
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- The same post must be edited for each channel individually
- It’s pretty simple and lacks some advanced features
- Cannot tag other pages than business ones
Moosend
Moosend is a software for automating email marketing that enables you to generate, transmit, and monitor the efficacy of emails. It streamlines recurrent actions in your email marketing endeavors to grant you more time for significant tasks.
Mossend provides businesses of all sizes with a range of features that enable them to manage multiple email campaigns and mailing lists. Additionally, the editor in Mossend allows users to create and send newsletters.
The objective of Moosend is to provide automation experiences that generate genuine revenue growth.
Once the trial period is over, the pricing for this software begins at $9 per month.
Advantages
- Reasonable price compared to other tools
- It offers lots of useful features and robust automation workflows
- The free plan includes most of the features; the Pro plan has everything you need, so there is no need to upgrade to the most expensive plan.
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- Moosend’s support hours are limited
- Moosend’s user interface could be easier to use
- Not enough latest email templates
Omnisend
Omnisend is an integrated omnichannel solution that automates your marketing efforts throughout the entire customer journey. It includes email marketing, SMS marketing, and more, offering a marketing automation software.
Omnisend stands apart from other platforms because it enables you to connect with your audience using various channels simultaneously in the automation process, such as email, SMS, and push notifications. Furthermore, it offers the ability to synchronize your segments with Google and Facebook, thus empowering you to generate retargeting ads for a more immersive customer experience.
By ensuring you reach the right audience with the right message at the right time, you can enhance your subscriber list through the utilization of landing pages and popups. Additionally, you have the ability to attract customers by employing ready-to-use email templates and newsletters.
The price for the standard Omnisend plan starts at $16 per month.
Advantages
- Omnisend is very user-friendly
- Flawless customer support 24/7
- Omnisend offers integrations with all popular eCommerce platforms.
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- Omnisend’s email design options are limited
- Every time you start a social media ad campaign, you have to manually enter all the data.
- The process of setting up Omnisend is a bit difficult
DateFeedWatch by Cart
DataFeedWatch by Cart is a highly regarded automation solution for feed management that simplifies the process of optimizing and distributing your product feed across more than 2000 shopping platforms including Google, Facebook, Instagram, TikTok, Pinterest, eBay, Bing, Criteo, and several others.
This particular marketing automation tool is popular for its ability to enhance product visibility and boost the conversion rate of your product ads. It also provides product-level analytics, allowing you to monitor the performance of your product listings on various channels. With this tool, you have the convenience of controlling your product catalog for paid channels, such as removing unprofitable items with just one click. Moreover, customer support is constantly available for all DFW users, round the clock.
DataFeedWatch’s pricing begins at $59 per month.
Advantages
- Great 24/7 support via live chat, email and phone
- Fast and easy creation of data feeds
- Very user-friendly interface with great UX
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- Takes some time to learn how the tool works
- Feed-based text ads cost some extra
- Price monitoring functionality is available for a limited number of products
Optmyzr
Optmyzr assists advertisers in optimizing their pay-per-click (PPC) campaigns on various platforms, including Google, Amazon, Bing, and certain shopping channels. One of its features includes a one-click optimization function that offers automated recommendations for improving ads, modifying account settings, adjusting bids, targeting keywords, and managing display networks.
In addition to its various features such as customizable templates, manual setup options, an interactive dashboard, real-time data updates, and more, Optmyzr can also generate ad script codes that can be customized. These codes enable the creation of custom bid rules, budget management, and the ability to pause ads with broken landing pages or errors. Marketers can also utilize Optmyzr to gain insights on budget projections, analyze quality scores, and perform geographic analysis to improve monitoring of campaign performance.
The price for the entire Optmyzr toolkit begins at €228 per month.
The advantages
- It can provide you with a more in-depth analysis of campaign performance and help you really boost your ROI
- Really helpful customer support
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- Not every business can afford it
- It’s primarily focused on Google Ads, so if you’re not interested in this channel, Optmyzr might not be for you
- It may be difficult to set up for beginners. The tool is for more advanced users
Keap
Keap, formerly known as Infusionsoft, is a CRM platform that combines sales and marketing automation, making it especially beneficial for start-up e-commerce businesses seeking an all-inclusive solution. Its main purpose is to simplify the sales process for customers across various industries.
Keap offers various features which allow users to segment contacts, track customer interactions, send personalized emails, conduct campaigns based on user activity, manage e-commerce operations including inventory, payments, and purchase fulfillment, and send invoices.
Additionally, users have the capability to establish shopping carts and monitor sales and marketing activity through analytics reports.
The starting price for the service is $129.00 per month.
Evaluating the matter systematically, rephrase the given text while retaining its original meaning, without introducing new information or omitting any existing information: Benefits/Advantages
- Access to a customer success manager
- Great support with setup
- Easy-to-use platform
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- More expensive than the competitors
- Difficult to learn at the beginning
- It lacks an inbound marketing module
Conclusion
To sum up, for businesses aiming to enhance their marketing efforts and achieve growth, the utilization of marketing automation tools is essential.
These tools provide various features to assist businesses in achieving their marketing goals, including contact management, lead generation, feed optimization, and social media management.
By investing in one of the tools listed in this article, businesses can improve efficiency, drive better results, and take their marketing efforts to the next level, as each tool offers its own unique set of features and capabilities.
