Are you in search of the top marketing automation tools for your small business?
Marketing automation software is now available for every marketing channel, such as email marketing, content marketing, social media, and sales, in order to achieve faster and improved results.
In this article, we will provide a list of the top marketing automation tools for your small business. By using these tools, you can expand your business, engage with more customers, and enhance productivity by saving time.
What Are Marketing Automation Tools?
There are various types of automation software and platforms that marketing automation tools utilize to automate repetitive tasks. Below are a few examples of commonly used automation software.
- Automated email tools for drip sequencing and other email marketing campaigns
- Customer Relationship Management (CRM) updates
- A social media automator for posting content and building social proof
- Automated software for lead generation and sales lead rotation
- Marketing automation analytics to track website users’ behavior
- And many more…
There is a wide range of automation tools available for businesses, ranging from expensive full-service automated marketing providers with advanced platforms to affordable WordPress automation tools tailored for specific day-to-day tasks, offering small businesses an automated marketing solution.
Fortunately, we have compiled a comprehensive list of the top marketing automation tools available. Regardless of whether you require the finest sales automation tools, campaign advertising automation software, email automation platforms, social media management, CRM software, or any other specific requirement, you are certain to discover an appropriate solution.
Top Marketing Automation Tools
- Uncanny Automator
Uncanny Automator is designed to be a WordPress marketing automation plugin that enables seamless workflow automation without requiring any coding skills. Its function revolves around establishing a connection between WordPress and various web applications, thereby facilitating the integration of third-party apps with WordPress plugins.
For whom is this intended?
The Uncanny Automator is suitable for individuals or businesses in various categories such as bloggers, eCommerce store owners, small businesses, marketing agencies, and those who manage multiple plugins. It provides an opportunity to automate their site and ultimately save a significant amount of money typically spent on development.
What is the reason for your need of It?
By utilizing more than 400 automation triggers and actions, it is possible for you to establish personalized automations with ease. The process involves integrating renowned WordPress plugins such as WooCommerce, WPForms, and Elementor, as well as external tools including Google Sheets, MailChimp, and Zoom.
Uncanny Automator refers to the combination of triggers and actions as a “recipe”.
Uncanny is regarded as the top tool for automating workflows, specifically designed for WordPress websites, similar to Zapier. It is equipped with a wide range of 70 WordPress plugins and third-party applications, effectively minimizing errors and time consumption on your WordPress site.
The pricing begins at $149 per year for the paid version, with a free version also being available.
- Constant Contact
Constant Contact is an efficient email marketing automation software and one of the most reliable email services currently accessible. It is designed with a user-friendly interface and setup process that aims to simplify and enhance your email marketing endeavors.
For whom is it intended?
If you are searching for a tool to plan email sending, handle potential customers, design sales flow, and create visually appealing emails, then Constant Contact is what you need. This email automation platform and CRM automation tool can greatly benefit small businesses, nonprofits, and individuals aiming to streamline their email workflow.
Why is it necessary for you to have it?
Constant Contact makes it incredibly simple to create captivating emails and communicate with your contact list by using a drag-and-drop builder and attractive email templates. Additionally, it allows for automated emails for efficient follow-up.
In addition to handling and automating emails, Constant Contact can be utilized as an automation platform for advertising purposes to expand your email list through running ads on Facebook and Instagram.
In addition, it allows for seamless integration with various platforms and plugins such as Shopify, OptinMonster, and WPForms, enabling the creation of a comprehensive automated marketing system for generating and following up on leads.
The pricing begins at $12 per month for email and digital marketing automation tools. To access full-scale CRM, sales, and marketing automation software, the plans start at $449 per month.
- OptinMonster
OptinMonster is the top choice for automated marketing software in terms of lead generation and conversion optimization. It is also regarded as the premier WordPress popup plugin. This software assists in capturing leads and converting website traffic into subscribers or paying customers.
For whom is it intended?
OptinMonster is suitable for various types of businesses, including blogging websites, eCommerce stores, marketing agencies, and small businesses. It offers marketing automation software that aids in lead capture, reducing abandoned carts, growing email lists, and improving website conversion rates.
What is the reason for your need of it?
OptinMonster provides advanced automation capabilities that aim to enhance conversions through the creation of various elements such as pop-ups, sidebar forms, countdown timers, FOMO campaigns, and gamified spin wheels. Additionally, it offers a wide range of high-converting templates and location-based popups.
In addition, it utilizes advanced exit-intent technology to assist in converting visitors who leave the site. By employing automated smart triggers, you can present tailored messages to the appropriate individuals, resulting in increased lead generation and rapid business growth.
The pricing begins at $9 per month with an option for a free version.
- Brevo (Sendinblue)
Brevo, known formerly as Sendinblue, stands as a leading marketing automation platform. Over time, this company has created a range of automated tools, making it one of the most exceptional all-in-one automated marketing platforms accessible.
For whom is it intended?
Brevo provides an all-in-one solution with a clean and user-friendly interface, along with a comprehensive range of marketing automation software options available.
Brevo offers various plans designed to meet the specific requirements of your business. Despite providing comprehensive services for B2B, Saas, and large corporations, they also offer plans (including free options) suitable for small businesses or individuals who do not require extensive features.
What is the reason for needing it?
By utilizing Brevo, you can save a significant amount of time which can be allocated to other areas in order to expand your business. Brevo provides a comprehensive solution for all your marketing requirements, including exceptional features such as email marketing, SMS marketing, live chat, top-quality CRM automation software, signup forms, landing pages, advertising automation, and additional functionalities.
Brevo allows users to establish rules and conditions for executing automated tasks such as sending emails or SMS messages, adding contacts, updating data, and other functionalities.
When you unite these attributes with automated workflows, you obtain incredible understanding of the customer journey of your visitors. Instantly engaging with them and creating an individualized encounter for every visitor is made possible.
With regards to pricing, the lowest-cost option is available at no charge and still includes a selection of impressive automation features. The paid plans commence from $25 per month.
- WPForms
WPForms is a top-notch plugin for WordPress forms that also functions as an effective marketing automation tool for gathering leads. With its user-friendly drag-and-drop builder, you can effortlessly design stunning forms for your WordPress site without the necessity of hiring a developer or employing coding.
For whom is it intended?
WPForms is a necessary plugin for every WordPress user, regardless of whether their website is a small business or a large organization. It enables users to effortlessly create and deploy forms for various purposes, and it offers seamless integration with popular plugins for monitoring form submissions and other functionalities.
What is the reason for your need for it?
By using WPForms, you have the ability to streamline the collection of leads for expanding your business. All you need to do is utilize its uncomplicated templates to generate various forms, including contact forms, payment forms, surveys, order forms, and more. Subsequently, you can insert these forms anywhere on your website and observe as leads, orders, customer feedback, and additional data start to accumulate.
The pricing begins at $99.50 per year, with an option for a free version.
- TrustPulse
TrustPulse is a remarkable tool on WordPress that automates marketing and aids in creating social proof. This tool enables the creation of notifications on your website whenever a purchase is made or someone signs up for your product.
For whom is it intended?
TrustPulse is an ideal tool for individuals looking to establish social proof on their WordPress site. It is user-friendly and especially beneficial for eCommerce websites seeking to showcase recent sales activity.
What is the reason for needing it?
By tracking recent purchases, signups, and the current number of website viewers, the plugin generates FOMO popups to inform other visitors about ongoing activities. These notifications based on social proof can effectively grab attention and instill a sense of urgency in new visitors, ultimately resulting in increased sales.
TrustPulse provides you with advanced automation and targeting options, giving you the ability to decide the location and timing of your notifications. Additionally, you can utilize actionable analytics to gain insights into the impact of your notifications on your website’s performance.
The pricing starts at $5 per month with a free version also being available.
- Omnisend
Omnisend is a top-notch email marketing automation tool for eCommerce shops. It not only provides a wide range of useful features essential for the growth of your eCommerce business but also offers pre-built workflows to enable you to begin without having to start from scratch.
For whom is it intended?
If you have an eCommerce website, Omnisend can be used to grow your business through its email and SMS marketing features, regardless of the type of products you’re selling online.
What is the reason for needing it?
Omnisend has the ability to automate various marketing messaging tasks in a single workflow, including the sending of emails, SMS messages, and web push notifications. It can also be used to send cart abandonment messages for recovering abandoned carts, create welcome series for new purchasers, as well as send different types of confirmations, all without the need for manual intervention.
Additionally, a complete workflow template, including email subject lines and messages, is provided to help you begin swiftly. Feel free to make any necessary edits or utilize the template as-is.
The pricing starts at free for up to 250 contacts and you can get additional features by paying $25 per month.
- Drip
Drip, an email marketing platform, is highly effective and offers seamless integration with WooCommerce. It is particularly suitable for eCommerce websites, offering intelligent marketing automation tools and advanced email segmenting capabilities.
Drip offers a wide range of customer support options such as real-time live chat, webinars, detailed online courses, and excellent documentation. While it may not be the most affordable choice, it is highly valuable for maximizing your marketing efforts.
The cost:
Drip provides a 14-day trial at no cost. Subsequently, their pricing begins at $19 per month, allowing for a maximum of 500 subscribers. By paying $39 per month, you can have a capacity of up to 2,500 subscribers.
- FunnelKit Automations
FunnelKit Automations, originally known as Autonami, is recognized as a top-notch marketing automation platform designed for WooCommerce websites.
With the ability to set up automated email and SMS campaigns, you can conveniently manage abandoned cart recovery, win-back coupons, lead nurturing, purchase anniversaries, and other tasks. You have the option to select a pre-designed email sequence from the library or design your personalized workflow using the visual email automation builder.
The default WooCommerce emails can be easily customized to match your brand using the drag-and-drop email builder. Additionally, the CRM tool enables tracking of opens, clicks, and revenue for each contact.
- ChatBot
ChatBot is a sophisticated automated bot that has the ability to interact with potential customers in a comparable manner to a live chat agent. Essentially, it serves as a virtual assistant for your website that is constantly accessible and can provide immediate responses.
By utilizing ChatBot, you have the capability to take bookings, schedule calls, or even sell products without leaving the chat window. It seamlessly integrates with LiveChat, enabling a live agent to intervene and offer additional assistance when required.
The cost or amount of money required for something:
ChatBot is priced at $50 per month, allowing for up to 1000 chats, and there is also a 14-day free trial available.
- Intercom
Intercom is commonly perceived as a live chat tool, but its capabilities go beyond that. It enables the utilization of chatbots and the integration of your chats with other components of your marketing workflow, thereby facilitating a conversational customer experience.
The digital marketing solution enables you to send automated in-app messages that surpass text alone by incorporating images, videos, emojis, and even apps to enhance your marketing efforts.
There is no need to involve a developer when selecting from various message styles, as it is a simple process.
Intercom additionally offers a range of optional add-ons, such as product tours, advanced lead generation, and advanced customer engagement.
The cost is
Starting from $39 per month, Intercom offers optional add-ons that are priced separately. The expense will increase with an increase in subscribers, potentially reaching thousands of dollars per month.
- Smash Balloon
Smash Balloon provides a total of 4 WordPress plugins that enable users to integrate social feeds into their websites. These plugins cover Facebook, Instagram, Twitter, and YouTube. Utilizing these plugins is a beneficial strategy to optimize one’s social media usage. Users have the ability to automatically include posts from their own accounts, and in applicable cases, they can even incorporate posts containing a particular hashtag.
There are various ways to customize your social feeds. One example is the creation of a shoppable Instagram feed where clickable Instagram photos of your products are automatically included on your site.
Reviews Feed Pro, a recent release from Smash Balloon, allows you to effortlessly showcase your reviews from platforms such as Google and Yelp on your website.
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You can purchase Smash Balloon’s plugins individually or as a bundle called the ‘All Access Bundle’ for $299/year. The bundle includes all the plugins and priority support, making it the most cost-effective option.
If you only want one plugin, each plugin is priced at $49/year.
- RafflePress
RafflePress, the top WordPress plugin for contests and giveaways, enables you to encourage user interaction on your website by offering incentives.
There are various actions that readers can take on your site, such as visiting a page, participating in a poll or survey, watching a video, and more. It is also possible to encourage readers to leave a comment or create other actions of your own.
By incorporating a competitive element for your readers, you have the potential to greatly enhance their level of engagement with your content. Additionally, you have the ability to establish prompts that encourage readers to share your content on social media platforms.
The cost:
The cost of RafflePress is $49 per year.
- Outbrain
Outbrain enables you to present your content on well-known online publications. They have collaborations with various sites such as CNN, US Weekly, MSN, the Wall Street Journal, The Guardian, BuzzFeed, and numerous others.
Instead of publishing your complete articles in those publications, readers will be presented with a thumbnail, title, and your brand’s name. This will enable them to directly access your own website.
The cost:
Outbrain employs a CPC (cost-per-click) system in which you are billed based on the number of clicks your content obtains. It is possible to establish a maximum budget limit for every campaign.
- Zapier
Zapier is a tool that is easy to understand and allows users to establish connections between different applications, offering a wide variety of options. It is a convenient method for transferring content between different locations. As an example, you can configure a ‘Zap’ in which a new story is automatically generated in Medium every time you publish a new post in WordPress.
By thinking in a systematic manner, you can also streamline various marketing tasks such as automatically posting fresh content on social media platforms, incorporating new leads into a spreadsheet or database, or generating a Trello card upon receiving a new order through WooCommerce.
The cost:
Zapier offers a free plan with 5 Zaps and 100 tasks/month, and also offers paid plans starting at $19.99/month (billed annually).
- Google My Business Auto Publish
Google My Business Auto Publish, a WordPress plugin, is a straightforward yet highly advantageous tool. It enables you to automate the process of publishing content to your Google account for ‘My Business’. Consequently, your posts will promptly be visible on your Google business profile.
You have the option to publish posts or pages and set a default share message to save time. If there is a post that you do not want to publish, you can check a box or configure the plugin to not automatically publish new posts.
The cost:
The Auto Publish feature of Google My Business does not require any payment.
- ManyChat
ManyChat allows customers to buy products directly from Facebook Messenger through automated messages. Within Messenger, the bot assists customers in selecting an appropriate item and making a payment.
By thinking through each step, you can modify the provided information without adding or removing anything. It is possible to utilize the conversations and customer responses to personalize the recommended products. ManyChat has the capability to send a coupon to a customer in order to encourage them to make a purchase. Additionally, ManyChat has seamless integration with well-known payment gateways such as PayPal and Stripe. Moreover, ManyChat can be interconnected with Zapier to function alongside more than 2,000 other applications.
The cost:
ManyChat offers a free plan with basic features, and their Pro plan begins at $10 per month, accommodating up to 500 subscribers.
- Tailwind
Tailwind provides scheduling tools for Pinterest and Instagram, allowing users to schedule posts in advance.
When using Pinterest, you have the ability to schedule 10 pins at once, providing you with hashtag suggestions for Instagram. By utilizing Tailwind’s analytic tools, you can determine which strategies are effective and choose the optimal times for scheduling your content to increase audience engagement.
Tailwind also provides Power-up features that enable users to enhance their social media accounts by offering more functionality. The SmartLoop Power-up allows you to reshare pins, ensuring that seasonal content is redistributed appropriately.
The cost:
Tailwind offers a free trial with no need for a credit card. Following the trial, the cost is $9.99 per month for each social media profile, requiring separate payments for Pinterest and Instagram. Additionally, PowerUps can be obtained for $4.99 per month per social media profile.
- HootSuite
HootSuite, a widely used platform for managing social media, allows you to consolidate all of your social content into a single application. It enables you to conveniently schedule posts in advance, keep track of both public channels and private messages, and offers a host of other features.
If your small business has a team for social media marketing, then HootSuite provides strong team management and permissions, which is very beneficial. In addition, HootSuite’s analytics can be used to obtain comprehensive reports on the performance of your posts across various networks.
The cost:
HootSuite offers a free plan that includes 3 social profiles and 1 user, as well as paid plans starting at $29/month. A 30-day free trial is available for the ‘Professional’ and ‘Team’ plans, but a credit card is required to sign up.
- AgoraPulse
AgoraPulse serves as a tool for managing social media, offering a variety of scheduling options to pre-plan posts. Additionally, it allows for rescheduling and bulk uploading of posts. The tool includes a social inbox feature, enabling users to handle mentions, ad comments, and other essential messages.
AgoraPulse offers unlimited reports to help you determine the ROI of your social media efforts, while also providing the ability to assign draft posts, comments, and messages to different teammates. Additionally, AgoraPulse includes a built-in CRM feature that allows you to label and group your audience into segments. With AgoraPulse, you can also add internal notes to each user and view their conversation history.
The cost:
AgoraPulse has a price of $79/month, which can be paid annually. Additionally, a 28-day free trial is available without the need to provide credit card information.
- Buffer
Buffer is a long-standing tool used for scheduling content in advance across various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
Buffer provides tools for planning and organizing hashtags on Instagram, measuring content performance, and more. It offers separate tools for publishing and analyzing content, each billed separately. If you have a social media team, you can assign varying access and permissions to different individuals.
The cost:
Buffer offers a 14-day free trial and charges $12 per month (billed annually) for its services. Additionally, there is a free plan that includes 3 social accounts and allows for scheduling 10 posts at a time.
