The term “B2B marketing automation” is frequently used. However, do we know what marketing automation truly means? Furthermore, as your company expands, what types of tools will be necessary?
There are two truths that universally apply to digital marketing automation tools.
- Not every business or marketing team needs marketing automation software
- For those who do, choosing between digital marketing automation platforms requires a lot more subtlety and nuance than just buying the first all-in-one tool that pops into your head (usually Marketo or HubSpot)
When considering the matter, selecting the appropriate marketing automation software for your team can be boiled down to two factors.
- Knowing when you’re ready for an automated marketing platform
- Understanding your use case and needs
Many marketers often make the error of jumping into an automated marketing platform prematurely, without actually requiring it. Additionally, numerous round-ups fail to meet the expectations by recommending comprehensive and costly all-in-one tools that may not be necessary for every marketing team.
Do You Actually Need A Digital Marketing Automation Tool?
Many businesses purchase a marketing automation tool without pausing to think about whether they actually require it at present. Marketing automation, as the popular buzzword of recent times, may appear to be a logical move towards expanding your marketing efforts; however, it is essential to have a genuine marketing operation in place first.
It is worse to have digital marketing automation platforms before you are ready than to not have them at all.
Based on our experience, businesses need to meet at least three requirements before they are prepared for marketing automation.
- You have a marketing team of at least one person who only does marketing.
If you believe that using a tool for “automation” in your marketing activities will save you time, think again. Digital marketing automation is helpful for streamlining and expanding your efforts, but it cannot replace the essential knowledge and skills required for effective marketing. Whether you are a founder or an early employee responsible for various tasks, including marketing, relying solely on a tool will not solve your problem.
- You’ve found at least one marketing channel that works for you.
When considering the use of marketing automation tools, it is important to bear in mind that scaling something that is ineffective is not a wise approach. If you are hopeful that marketing automation platforms will assist in identifying a successful channel, it is highly unlikely that they will.
- All of your marketing efforts flow from a defined strategy.
You don’t need an automation tool to blindly increase the amount of effort in the hope of achieving success.
- Your marketing team has more money than time.
To do more in less time, your team needs to be comfortable with the financial hand-off that allows for this time to be bought. By utilizing automation tools, repetitive tasks can be easily automated, resulting in time saved.
- You’ve started a growth marketing strategy.
It is essential to have growth marketing tactics planned for each stage of the funnel, as subscribing to a new tool without a clear plan for its impact on your business is not advisable.
You can only start considering digital marketing automation platforms once all of those scenarios apply to your business and you have thought step by step.
When considering an automated marketing platform, it is not necessary to fully commit right away. Numerous businesses make the mistake of investing too much in an all-in-one solution when they only require email automation. It is advisable to carefully assess your needs and use case before finding the appropriate use case for an automated marketing platform.
All-In-One Marketing Automation Tools List
In general, organizations that require a comprehensive and integrated marketing automation platform have already identified a few effective marketing channels, irrespective of the specific channels chosen. This implies that:
- You’ve seen success across more than 1 or 2 channels
- You’re already investing financially in scaling your marketing operation
- Your team needs to either scale the channels that are working and/or experiment with additional avenues
If your team fits that description, these all-in-one automation tools for marketing can handle everything from email automation and ad buying to lead nurturing. They can help streamline and add scale to every aspect of your marketing operation.
The Best Marketing Automation Software for Small Business in 2023
- Freshworks CRM
Freshworks CRM, formerly known as Freshsales, provides small businesses with an AI-powered platform that offers advanced marketing automation tools. This software solution aims to simplify repetitive marketing tasks and assist marketing teams in expanding their target audience, attracting additional prospects, identifying qualified leads, and increasing sales. Key features of Freshworks CRM include email marketing, marketing automation, contact management, customer segmentation, and comprehensive marketing analytics.
Freshworks CRM offers Freddy AI, an intelligent assistant that can provide predictive analysis and actionable insights to enhance your marketing strategies. It also enables lead management by allowing the creation of lead-nurturing workflows. These workflows help track lead activities and behavior, allowing for qualification and interaction until they are ready for conversion. Additionally, Freshworks CRM provides an advanced analytics report to evaluate the effectiveness of your marketing strategy.
Freshworks CRM offers a free startup plan for its pricing plans, including contact management, standard in-app communication tools, and access to the support team. The paid plans begin at $29 per month for each user, with annual billing.
What is the reason for choosing Freshworks CRM?
- An all-in-one, AI-powered marketing solution. Freshworks CRM powers your marketing lifecycle by providing you with a rich set of features for your sales and marketing processes. It has powerful and intuitive automation tools that help you streamline manual and time-consuming tasks, allowing your team to focus on more productive activities. Freshworks CRM comes with a built-in smart assistant, Freddy AI, that gives you a deeper insight into your customer’s behavior and helps determine the best strategy to keep your audience and customers engaged.
- Contact management. Freshworks CRM offers smart contact management features to help you manage your contact lists in one centralized location. The software also lets you segment your contacts on a granular level and improve customer engagement.
- Advanced targeting for email campaigns. With Freshworks CRM, you can easily build highly targeted email campaigns. This ensures that your emails will reach your target customers, helping you turn prospects into paying customers.
- HubSpot Marketing
HubSpot Marketing is an advanced inbound marketing software that prioritizes the expansion of web traffic and the enhancement of lead conversions. It offers a comprehensive set of tools for blogging, emailing, SEO, marketing automation, lead management, and analytics, equipping users with everything necessary to execute successful campaigns. Additionally, this platform seamlessly integrates with various CMSs, email service providers, eCommerce tools, and social networks. For those interested in testing the product’s main features prior to making a purchase, the vendor offers an excellent free trial plan.
The platform offers four monthly subscription plans with varying prices based on the required features. Small businesses and startups can choose between the Free Plan or the Starter package at $50. Larger businesses can consider the Basic plan priced at $200, the Pro Plan at $800, or the Enterprise plan at $2400. However, all of these plans require additional onboarding fees ranging from $600 to $5000.
What is the reason to choose HubSpot Marketing?
- All-in-One Marketing System. As mentioned earlier, HubSpot marketing has all the necessary marketing automation features you need to launch your campaign. It lets you generate more traffic, convert leads, and track your marketing funnel without having to spend on other software to back it up. You may, however, choose from their available integrations to further enhance its performance.
- Personalization Capabilities. Every business works differently, and it can be difficult to modify your operations to suit a certain platform. To help you save time and money on retraining, HubSpot Marketing allows you to personalize your workflow and prepare your content and marketing strategies however you wish.
- Reliable Analytics. As a business owner, you understand how costly wrong decisions can be. With HubSpot Marketing’s analytics tools, you no longer have to worry about making incorrect calculations. This allows you to get accurate, real-time reports that you may refer to whenever you need to make changes to your campaign.
- Constant Contact
Constant Contact is a comprehensive marketing software designed for freelancers, start-ups, and medium-sized companies. It provides a wide range of features, including social media ads and email marketing automation, which can enhance your marketing campaigns. Moreover, it includes reports and tracking tools that enable you to monitor the results of your marketing campaigns and identify areas that require enhancement.
There are two monthly pricing plans available from Constant Contact, namely Email and Email Plus. The Email Plus plan is priced at $45 per month, whereas the email plan costs $20 per month. Please keep in mind that the pricing depends on the number of contacts.
What is the reason to select Constant Contact?
- Mobile-Optimized Email Templates. Constant Contact’s email templates are mobile-optimized so you can be sure that your content can be easily accessed and read by your target audience using mobile devices.
- Email Integrations. You can sync the platform with the applications you are already using. Constant Contact integrates with WordPress, Outlook, Shopify, Eventbrite, Salesforce, Intuit QuickBooks, Gmail, BigCommerce, and Facebook.
- Reports and Tracking Tools. Ensure that your marketing tools are working with Constant Contact’s reports and tracking features. You’ll know who is opening, clicking, and sharing the emails you send and make improvements in no time.
- Omnisend
Omnisend is designed for small businesses aiming to enhance their eCommerce sales. It offers robust features tailored for small teams to create marketing campaigns targeting large audiences. By integrating multiple communication channels on a single platform, there is no need to switch between different apps to reach customers. With Omnisend, you can easily send messages via email, SMS, social media, and other channels.
By employing customer segmentation, you have the ability to send personalized emails. These segments can include potential customers or those who have made multiple purchases. By utilizing segments, you can generate meaningful messages to cultivate stronger customer relationships. This will not only assist your customers in finding the ideal product but also enhance your revenue.
What is the reason for choosing Omnisend?
- Develop Personalized Email. Omnisend includes an easy-to-use content editor that you can use for all your campaigns such as newsletters, welcome emails, and even automated messages. If you do not want to start from scratch, you can use one of the pre-made templates and customize them according to your brand.
- Automate Your Marketing Campaign. You can develop automated workflows to deliver your powerful messages at the right time. Create smart triggers so you can send the right emails to your customers based on their journey.
- Combine Several Channels in One Workflow. Aside from emails, you can take advantage of social media, SMS, and even push notifications to enhance your customer engagement. Combine these communication channels in one workflow to send targeted messages at the right time. You can update your customers through Facebook Messenger, remind them through SMS, or reach them through their browser’s notifications.
- Pardot
Pardot, created by Salesforce, is a platform designed for B2B companies to automate marketing and manage leads. It is accessible on desktop and mobile devices, providing a range of features in a single interface. Pardot includes tools such as email marketing, lead nurturing, and sales intelligence. To integrate Pardot into your business, you can select from three annual payment plans ranging from $1000 to $3000 per month.
What are the reasons for choosing Pardot?
- Smart Lead Generation. Make sure your pipeline always has high-quality leads to process. With Pardot, you can efficiently generate more leads through smart email marketing and social media marketing. On top of that, the software can also help you create engaging landing pages and forms.
- Insightful Reporting. Get a better grasp of what aspects of your marketing campaign are working and what are not through insightful ROI reporting. With this feature, you can optimize your operations based on data collected straight from your customers and leads.
- Superior Lead Management. Reach customers at the right time by using their lead management tool. Using Pardot, you can send emails based on triggers such as time, interactions, and other custom parameters. You may also re-engage dormant leads, identify the hottest leads before your competitors get to them, and create dynamic lead category lists for better targeting.
- Marketo
Marketo is a marketing automation platform that is flexible and trusted by more than 2300 customers worldwide. It can be accessed on desktop and mobile devices and offers various features for B2B marketing, lead management, email campaigns, budgeting, and ROI optimization. Additionally, the platform enables real-time personalization to engage your target market effectively. Pricing for Marketo is only provided upon request, so it is advisable to contact their representative for more information.
What are the reasons to choose Marketo?
- Easy-to-Use Interface. With its drag-and-drop interface, Marketo is easy to use. You can create landing pages and publish your content without having to deal with the technical aspects of web development. This makes it a good option for users with no IT background.
- Simplified Social Engagement. Social marketing in the modern age is one of the difficult things to keep up with. Through Marketo’s simplified social engagement features, you can share, promote, and engage both new and existing clientele quickly and conveniently.
- Integrates With Leading CRM Platforms. Collaboration between your marketing and sales team is crucial to the success of a campaign. Luckily, Marketo seamlessly integrates with leading CRM platforms such as Salesforce and Microsoft Dynamics.
- Marketing Creatio
Marketing Creatio is a top-rated cloud-based software for comprehensive multi-channel marketing. It is included as a module in the Creatio CRM package and enables users to efficiently enhance both front-end and back-end tasks. Additionally, this platform provides lead generation tools, communication features, and content creation solutions. It can be seamlessly integrated with AI technology to increase user adoption. Marketing Creatio offers pricing options based on quotes and annual enterprise fees that depend on the number of contacts and users that will be utilizing the system.
What are the reasons for choosing Marketing Creatio?
- User-Friendly Platform. Having a low-code platform, Marketing Creatio is an ideal option for users who are not particularly tech-savvy. It lets you reap all the benefits of marketing automation without having to deal with complicated technological processes.
- Advanced Lead Nurturing. This platform utilizes out-of-the-box processes for lead management, demand generation, and client retention. This way, you can focus only on sales-ready leads and maximize the time you use for your campaign.
- Tracks Customer Preferences. Marketing Creatio allows you to provide a more personable marketing approach by keeping track of your customers’ preferences. Upon recording the evolution of the interests of your clients, it will then match them with the appropriate products and services.
- EngageBay
EngageBay is recognized as one of the top free automation software options for SMBs. It offers an all-inclusive CRM platform that allows users to automate various aspects of their business, including marketing, sales, live chat, and email marketing. Through the software, users can create automated responses for customers engaging in live chat, and they can utilize this information to generate potential leads. These functions are conveniently merged into a single CRM interface, enabling users to effectively manage important business processes.
EngageBay offers a comprehensive CRM suite with a wide range of features that are highly beneficial for small and medium-sized businesses (SMBs). Their automation feature encompasses the management of contacts, email marketing, live chat, and social media engagement. If you are interested in exploring the platform firsthand, you can readily do so by signing up for EngageBay’s free trial.
What is the reason for selecting EngageBay?
- Integrated Systems all in a Single Platform. Having a comprehensive CRM suite fit in an intuitive dashboard is essential for managers since it lets them have a convenient tool to check on various areas in their processes at once. From here, they can spot which area needs attention, such as customer queries, and act on it accordingly.
- Substantial Features for Free Trial. EngageBay’s free trial offers extensive CRM solutions that SMBs can use depending on their needs compared to other premier CRM software that have similar suites. This affordability makes EngageBay one of the most popular CRM solutions in the market.
- Intuitive Interface and CRM Controls. EngageBay’s CRM tools and platform are easy to understand and operate which allows for almost seamless integration with existing business processes. Users don’t need to be extensively knowledgeable of sales and marketing platforms to control EngageBay’s interface.
- Salesforce Marketing Cloud
Salesforce Marketing Cloud, equipped with numerous powerful tools, is a digital marketing solution that facilitates the tracking and personalization of customer journeys for its extensive user base and global clientele. Through its operation across various consumer interaction channels, it allows you to gauge the response of customers to your marketing campaigns and touchpoints.
The platform enables you to have a comprehensive perspective on each customer and the complete customer journey, offering AI-powered analytics for obtaining enhanced insights into your business and customers.
What is the reason for selecting Salesforce Marketing Cloud?
- Ease of Customer Journey Building. Marketing automation tools help you to automatically build customer journeys in email, mobile devices, advertising, the web, and IoT (internet of things) channels to provide all customers with a great journey across multiple channels including marketing, sales, and service.
- AI-powered Customer Personalization. Salesforce’s AI named “Einstein” makes customer-centric personalization easy by harnessing machine learning algorithms to pair customer profiles with their preferences in products and content. Predictive capabilities allow for better customer engagement through accurate preference matching.
- Powerful Analytics. Analytics allows you to track and measure campaign performance and customer journeys accurately and discover new things about your customers and business. Reporting tools and dashboards are simple and easy to understand. You can take advantage of its powerful predictive analytics to help you make better data-driven strategic decisions.
- ActiveCampaign
ActiveCampaign is a marketing application intended for small businesses, with over 100,000 users worldwide. This comprehensive software provides all the necessary tools, including marketing automation, sales CRM, smart emailing, and data analysis, to enhance your business. In case you face any issues with their system, they provide thorough training and customer support. ActiveCampaign offers four pricing plans, ranging from $15 per month to $279 per month, along with the convenience of yearly subscription choices.
What are the reasons for selecting ActiveCampaign?
- Unlimited Lead Scoring. Are you looking for software that can easily adapt to the needs of your growing business? ActiveCampaign supports an unlimited number of lead scores, so you can easily accommodate all your leads without having to upgrade the program. On top of that, the system lets you organize your leads according to your priorities or even automatically distribute them to your sales team.
- Quality Emailing Tool. Sending emails to the right people at the right time may be one of the most challenging and time-consuming aspects of digital marketing. Fortunately, ActiveCampaign has an email management tool that allows you to create personalized and strategically scheduled emails. Additionally, it can support live ecommerce data and videos to create more engaging content for your clients and leads.
- Over 150 Supported Integrations. ActiveCampaign can be integrated with a large number of third-party applications. Whether you want to reinforce your platform with accounting, CMS, analytics, sales, customer support, or other auxiliary tools, they have you covered.
- iContact Pro
iContact Pro is designed for small startups to medium-sized companies and serves as a marketing campaign management suite. It provides basic email marketing, segmentation, social posting, and workflow automation functionalities, enabling users to effectively stand out in the online sphere. Additionally, iContact Pro is compatible with mobile devices and includes reporting and lead-scoring tools for analyzing data. When considering purchasing iContact Pro, you have the option to select either the monthly billing plan or the annual prepay, with the pricing based on the number of subscribers. Alternatively, you can request a quote for their Premier plan.
What is the reason for choosing iContact Pro?
- High-End Email Marketing. Catching the attention of your leads doesn’t have to be too complicated. Using the advanced email marketing tools of iContact Pro, you can leverage what you already know about your customers to boost your campaigns. It even allows you to segment contacts and nurture them with timely and relevant emails.
- Individualized Workflows. Target your audience with the right content at the right time using iContact Pro’s configurable workflows. No matter what your process may be and no matter how you categorize your leads, this feature can accelerate your operations with minimal disruptions.
- Social Media Monitoring. iContact Pro lets you post content on different social channels. On top of that, it allows you to join in real-time conversations and trends so that you can be more proactive in engaging your market.
- Sender
The pricing varies from $8 per month based on the number of subscribers, emails sent, and additional features. There is also a free plan available for up to 2500 subscribers per month and 15000 emails per month that continues indefinitely.
Sender is a cost-effective email & SMS marketing automation platform that offers powerful features, enabling you to expand your business without incurring significant expenses.
The purpose of the platform is to assist eCommerce store owners, small business owners, bloggers, and B2B startups in sending and automating email & SMS marketing campaigns.
Features like smart automation, segmented lists, and form/popup builder (and much more!) make Sender an excellent tool for businesses wanting to grow their subscriber list, increase audience engagement, and grow sales revenue without a hassle.
- Eloqua
To obtain pricing information, contact Oracle.
With its inclusion in the Oracle suite of tools, Eloqua stands out due to its ability to integrate with almost every other marketing tool. Eloqua offers over 700 integrations, allowing for a more personalized and streamlined marketing process. It is also one of the few all-in-one tools specifically designed for B2B marketers and companies.
- Mailchimp
The pricing varies from $17 to $299 per month, depending on the features and number of contacts.
Mailchimp is currently expanding its range of services from being solely an email marketing tool to becoming a comprehensive marketing automation solution. Although the effectiveness of their new features is yet to be determined, Mailchimp, being one of the pioneers in email marketing tools, has successfully transformed its valuable experience into a dependable and user-friendly email automation tool.
- Automizy
The pricing for this service is determined by the number of active subscribers and ranges from $9 to $119+ per month.
Automizy is an email marketing platform that aims to enhance your email open rates through a range of features that facilitate growth. These include an artificial intelligence subject line tester, the ability to resend unopened emails, AB testing, and segmented email automation. By utilizing Automizy, you can maintain a personalized and consistent messaging approach.
- Customer.io
The pricing varies from $150 to over $1,000 per month, depending on the features and support provided.
Customer.io’s email automation tool is designed for subscription-based businesses and focuses on engaging potential customers at all stages of the customer lifecycle. The tool offers a range of integrations to allow for the easy transfer of data from various sources in your technology stack. This data can then be used to create automated segments and email campaigns that effectively connect with your audience.
- Drip
The pricing varies from $39 to $122+ per month, depending on the number of active subscribers.
Drip’s email marketing automation is designed to be compatible with all the eCommerce tools used by businesses. It allows you to generate tailored and pertinent content, as well as automate campaigns based on customer behavior. Moreover, Drip provides additional features beyond email automation, ensuring that all your messaging aligns and collaborates effectively to guide customers towards making a purchase.
- Hootsuite
The pricing varies from $39 to $599+ per month, depending on factors such as social profiles and the number of users.
Hootsuite, with its range of features, is a highly comprehensive and fully-featured tool for social media automation. It offers functionalities such as scheduling content, curating from a pre-approved library, and monitoring conversations regarding your brand and industry. With everything it provides, Hootsuite enables you to establish a meaningful social media presence for your brand.
- Buffer
The pricing varies from $5 to $99 per month, depending on the total number of social accounts, users, and posts.
Buffer, which was initially designed as a social media content scheduling tool, has evolved to align with how contemporary brands utilize social media. While the tool still simplifies the process of scheduling and organizing content, it now offers additional features such as ‘Reply’ and ‘Analyze’, which facilitate the integration of social media with other teams within modern organizations.
- CoSchedule
The pricing varies from $29 to over $400 per month, depending on the number of social profiles, users, and features.
CoSchedule’s automation tool provides a top-notch solution for pre-planning and strategizing social media content. By organizing all your content, including the timing and wording, it becomes simple to have an overview of your social production from start to finish. Moreover, the analytics and suggestions from CoSchedule clearly indicate what content is successful, allowing you to generate more similar content and reuse it.
- Sprout Social
The price of the service varies depending on the features and the number of social profiles, ranging from $89 to $249 per user per month.
Sprout Social offers a comprehensive range of features compared to other social automation tools on our list. They provide specifically customized solutions for various purposes including social management, marketing, customer care, employee advocacy, data and intelligence. Moreover, their publishing solution is highly suitable for teams as it enables seamless collaboration in both strategic planning and execution.
- Mention
The pricing varies, depending on the size of your social listening operation, ranging from zero to more than $600 per month.
By heavily emphasizing the social listening component of social media marketing, Mention grants brands the ability to monitor mentions across the entirety of the digital media realm. This allows you to monitor the impact of your campaigns on conversations occurring throughout the internet, not solely restricted to social media. Furthermore, Mention facilitates effortless automatic tracking of competitors and industry trends.
- Act-On
The pricing varies from $900 to $2,000 or more per month, depending on the features and the number of users.
Act-On’s marketing automation software is intended for enterprise brands. This tool assists in bridging the gap between two significant elements:
- Your marketing and sales teams
- The breadcrumbs lead drop across the web
Since it is easier to identify and reach a consensus on the most promising leads, Act-On is an excellent choice for large-scale and B2B businesses that employ an account-based marketing approach.
- LeadSquared
The pricing of the contacts and features determines the monthly cost, which can range from $150 to $2,500.
LeadSquared is a customer journey automation tool that specifically prioritizes the lead nurturing phase of the process. Its main purpose is to assist in expediting the movement of leads through the funnel, resulting in the acquisition of new customers within a shorter time frame. By implementing triggers, conditions, and actions, you can automate your drip marketing efforts, ensuring that no opportunity to drive leads towards making a purchase is overlooked.
- Keap
The pricing starts at $169 per month, which is determined by the number of contacts.
Keap is marketing automation software that aims to simplify communication between your company and potential leads and customers. Geared towards small businesses, Keap provides a user-friendly platform for creating emails, workflows, landing pages, and other marketing materials using ready-made templates.
- Prisync
The pricing options vary between $99 and $399 per month, depending on the features and the quantity of products.
Prisync is a pricing automation software that is specifically developed for eCommerce. As the eCommerce sector includes a significant number of customers who are highly aware of prices, it is crucial for brands to be able to quickly respond to changes in competitive pricing. Prisync efficiently automates this procedure, ensuring that you stay up-to-date and informed about the pricing of your competitors and how it compares to your own.
- Wiser
To obtain details about pricing, please get in touch with Wiser.
Wiser provides an extensive range of pricing strategies and automation tools that are among the most comprehensive in the market. These tools assist with various tasks, including A/B testing of prices, demand estimation, and identifying the optimal price point to maximize profits. Regardless of changes in demand and market dynamics, Wiser effectively handles the workload to ensure your pricing strategy consistently yields results for both you and your customers.
- Informed
The pricing starts at $49 per month, which depends on factors such as marketplaces, repricing strategies, support, and others.
Informed is a repricing automation tool designed for eCommerce businesses and online sellers, which supports 13 different marketplaces. Regardless of where you sell online, their tool is compatible. What sets Informed apart is their distinctive approach to repricing. You have the option to either create your own repricing strategy or utilize their AI-powered suggestions.
- Skuuudle
The pricing is set at 349 EUR per month.
Skuuudle is created for brands that have a vast range of products, enabling them to easily monitor competitor pricing and ensure their products are priced competitively in order to maximize sales. Skuuudle stands out as one of the rare pricing automation tools that gather customer data from both eCommerce platforms and direct sellers, making it highly versatile.
- AdRoll
The pricing begins at $40 per month.
AdRoll is well-known for being one of the top digital advertising automation tools because their software simplifies the process of running ads across various channels, such as display, social media, and email. Additionally, AdRoll excels in providing powerful retargeting campaigns that help in maintaining the attention of potential customers and reigniting interest from inactive ones.
- Metadata.io
The pricing varies from $4,450 to $9,400 or more per month, depending on the monthly ad spend, channels, and other factors.
Metadata.io is a unique tool for B2B marketers that allows them to execute account-based ads. By utilizing AI and multivariate testing, Metadata.io determines the most optimal combination of ad creative, copy, and placement to maximize the outcomes of your ad budget.
One way to consider is combining Metadata.io and Leadfeeder to carry out account-based retargeting campaigns.
- Zalster
To obtain details regarding pricing, please get in touch with Zalster.
Zalster is a tool for automating Facebook and Instagram ads. In addition to the automations and optimizations that users set up in their campaign manager, Zalster provides additional features for reporting, automatically boosting posts, and creative tools. All of these features aim to make the everyday workload for marketers easier.
- Revealbot
The pricing varies from $89 to over $2,500 per month, depending on the monthly ad spend.
Revealbot, like Zalster, specializes in two ad platforms – Facebook and Google. Its main focus is to offer comprehensive analytics for ad campaigns, enabling users to easily identify the most successful campaigns and allocate more resources to them. Revealbot allows users to set up rules for automating campaign optimization and also provides complete campaign reports through its Slack bot named Emma.
- Trapica
To obtain pricing information, please get in touch with Trapica.
Trapica is focused on social media ads and uses AI to assist in finding the most targeted audience for your ad budget. By analyzing data, their algorithms provide a comprehensive understanding of your audience, enabling you to reach them at the optimal moment for driving purchases with the help of advanced targeting capabilities.
- Shoelace
To inquire about pricing, get in touch with Shoelace as it is determined by the features provided.
Shoelace specializes in a concept known as “customer journey retargeting” which involves displaying suitable advertisements to the appropriate customers, precisely at the optimal moment. This approach enables the utilization of advertisements at every phase of the buyer’s journey, supporting and progressing leads towards making a purchase. Shoelace’s software provides segmentation for highly specific ads and sequences to avoid overwhelming customers with repetitive ads.
- Referral Rock
The pricing varies from $200 to $800 per month and is determined by factors such as the number of members, programs, and other considerations.
Referrals are effective, but you must take proactive measures to encourage and benefit from them. Referral Rock simplifies the process of establishing the appropriate referral program for your business, whether it’s refer-a-friend, influencer marketing, or business partner programs. This allows you to set it up once and enable referrals to come in automatically.
