A critical aspect for maintaining sustained growth in your business is the implementation of a successful content marketing strategy. Surprisingly, 32% of B2B businesses consider their content creation workflow to be fair or poor.
In today’s day and age, where marketing covers a wide range of areas such as SEO, social media, and PPC, attempting to handle it all by yourself is not feasible. Nonetheless, there is a multitude of remarkable online marketing tools available that can assist you in developing a more efficient solution.
If you are employed by a small business, it is essential that you locate tools to assist you in handling the various aspects of your marketing needs.
The problem we face is that the range of available online marketing tools is vast and continuing to expand.
I bet you don’t have time to go through that pile of technology, which consists of 7,040 tools.
In order to assist you in finding the most suitable online marketing tool for your business requirements, I have gathered a list of the tools that I utilize and appreciate. Continue reading to discover the tools that will aid you in attracting, engaging, and satisfying both prospective and current customers.
Online Marketing Tools for Small Businesses
- HubSpot
The price ranges from free to $3,200 per month for the enterprise, depending on the chosen plan.
HubSpot is a comprehensive growth software that encompasses marketing, sales, and customer service tools, enabling improvements in all aspects of your business. By utilizing HubSpot, you will possess all the necessary resources for business growth and enhanced conversion rates.
HubSpot offers several products that are initially free. With the free version, you can establish lead capture forms, send kickback emails, and access basic analytics reports. Moreover, you have the ability to track emails, schedule sales meetings, and engage in live chat with visitors. Furthermore, you can create a help desk and ticketing system under the freemium plan, and seamlessly integrate all this information into the free CRM for a comprehensive understanding of your customers.
As you progress, the complexity increases with Starter, Professional, and Enterprise levels. Additionally, if you utilize other marketing technology tools from this list, it is very probable that you can seamlessly integrate and utilize them alongside HubSpot.
- BuzzSumo
The price begins at $79 per month for the paid plans.
BuzzSumo is a tool that assists companies in finding and collaborating with influencers. It is particularly useful for companies that are unsure about how to connect with their specific target audience. Users are able to search the database of top influencers in their particular industry and establish affiliations with them.
BuzzSumo also offers the option to access previous popular topics and mentions. The analytics feature provides insights into what you should monitor and areas where you can make improvements.
BuzzSumo can assist you in understanding who is linking to and sharing the content you analyze, as well as provide insights on the size of their follower counts. By utilizing BuzzSumo, you can also determine how to grab their attention and get noticed.
- Moosend
The price ranges from free at the beginning to $9+ per month, depending on the number of subscribers.
Moosend is a platform for email marketing and marketing automation that provides a variety of features to attract, cultivate, and transform your audience into supporters of your business.
The primary features of the platform are:
- Responsive email templates and an easy, no-code drag-and-drop editor.
- Lead generation subscription forms and landing pages.
- Advanced marketing automation and converting automated workflows.
- Real-time reporting and analytics to track your email performance
There is a wide range of integrations with CMS, CRM, eCommerce, lead generation, and list validation tools, totaling over 80 options, for users who do not wish to switch between tools. Some of the most popular integrations include Salesforce, Zapier, Facebook Lead Ads, and WooCommerce.
Moosend offers email marketing and marketing automation options that enable users to generate email newsletters, landing pages, and subscription forms, along with providing them with data to facilitate informed decision-making.
- Pepipost
Starting off for free, the price for email volumes is tiered, beginning at $25 per month for 150,000 emails.
Pepipost is an email delivery service that operates in the cloud and assists businesses in sending urgent emails, including notifications, newsletters, and updates, with remarkable speed. Their typical delivery duration is under five seconds.
Their scalable servers enable you to send billions of emails per hour, while their AI-optimized inboxing ensures maximum reach to all available inboxes.
The features of the platform include:
- Fast email delivery and inboxing that easily integrates with your custom applications including open-source email marketing platforms like Mautic and Mailtrain
- Multi-user rights management so you can share access to the dashboard without worrying about your data
- Subaccounts to manage the billing and quotas for multiple sending domains from a single place
- An AI-optimized backend that allows the identification of users most likely to engage, the best time to send, and the optimum throughput to reach inboxes without overloading recipient servers
If you are transitioning from another email delivery service, you will find it simple to incorporate the APIs, and the dedicated support team is available to help you throughout the onboarding process.
- SendX
The monthly price for up to 1,000 subscribers is $7.49 when billed annually.
SendX is an online marketing tool that is both easy to use and affordable, allowing you to effectively reach your email subscribers and expand your audience.
Using SendX, you have the ability to construct your email list by employing email popup forms, inline forms, and landing pages. The forms can be customized using pre-designed themes and can be seamlessly integrated with any website.
By using pre-designed email templates, personalization features, and even a countdown timer, the WYSIWYG email editor enables you to create emails without the need for HTML coding.
By utilizing email drip sequences and audience segmentation, you can ensure that your message reaches the intended user at an appropriate time. With the help of more than 30 parameters, including time zone, domain name, and past open rates, the email campaigns can be effectively optimized.
A heatmap report provides a visual representation that allows you to quickly determine the effectiveness of CTAs and track the links that individuals are clicking on.
There are no hidden limits or charges, and every SendX paid plan allows unlimited emails to be sent to opted-in subscribers. The pricing is clear and simple.
- Proof
The price starts at $24 per month and is based on the volume of your website traffic, with tiered pricing.
Proof is a tool that can assist in showcasing your social proof on your website in a manner that is both effective and persuasive. Obtaining Proof is a simple task as it merely requires the copying and pasting of their pixel onto your website page.
Once you have copied and pasted the pixel, it will become part of your website (or CRM) and display to your specific audience.
- Social media posts
- Reviews
- Video testimonials
- Hot streak notifications
- Live Visitor counts
By examining the Visitor ID information, you can obtain insights into the demographics of your customers.
- Survey Anyplace
The price is based on tiers, beginning with a free option and escalating to $42 or more per month for enterprise customers.
By enabling you to create your own surveys and customize them to fit your brand’s specific requirements, Survey Anyplace has made the process of survey creation more efficient.
They have revamped the traditional survey creator to be more mobile-friendly and enhanced the survey experience for simplicity and speed, with the option of incorporating visual elements.
Increasing your conversions is ultimately the direction towards which surveys can lead, as the more precise information you obtain from your users, the better your insights can become.
- Trello
The price is based on tiers, beginning at zero cost and increasing to a minimum of $42 per month for enterprise users.
Trello is a service that enables collaborative creation and sharing of ideas across multiple individuals and teams. It functions as a content brainstorming and calendar platform.
Rather than functioning primarily as a content scheduler, it serves more as a content planner. This means you can generate notecards for various purposes such as article topics, marketing campaigns, or any other subjects your team may prioritize. On each individual card, users have the ability to jot down notes, provide instructions, track project progress, and assign specific cards to team members.
For content strategists who want to thoroughly plan their editorial calendar, Trello is an all-encompassing tool.
- Google Analytics
The standard version of Google Analytics is available for free, while Google Analytics 360 carries a price tag of $150,000.
Google offers an analytics service called Analytics, which enables you to monitor and analyze customer data. It is widely used across the web due to its simplicity, power, and extensive customization options.
To begin, all you need is a basic understanding of Google Analytics traffic reports and a simple javascript snippet (preferably implemented through Google Tag Manager). The potential of this tool knows no bounds, limited only by your imagination and the availability of your developer’s time. It is rare to come across marketers who are not familiar with at least the fundamentals of Google Analytics traffic reports.
- MailChimp
The price range varies from being free to $199, following a tiered pricing structure.
MailChimp, a widely used email marketing tool, provides numerous important features for its users.
- Website traffic tracking
- Email templates
- Drip campaign design
- Widespread software integrations
- It’s free for small companies
MailChimp simplifies the process of automating your emails and designing campaigns. While some of their marketing automation features may be somewhat limited, it is still an easy tool to use. If you are looking for a more comprehensive option, you may want to consider Autopilot or HubSpot. However, if you are a beginner, MailChimp is an excellent choice.
- Canva
The cost is as follows: The starting point is free, teams pay $12.95 per month, and enterprise clients receive a pricing plan tailored to their needs.
Canva is a subscription service that caters to individuals who require a user-friendly web design solution and may have limited funds for a professional graphic designer. Canva is specifically designed for mobile devices and offers visually appealing drag-and-drop features to simplify the design process for beginners.
With the design tools offered in Canva, you have the ability to create shapes, logos, charts, graphs, and your own presentations with custom fonts. Additionally, as an employer, you can stay updated on the progress of projects that have been assigned to your employees with designated deadlines.
Access to millions of images is readily available in its extensive library.
- Screaming Frog
There are two options in terms of price – one is offered free of charge, while the advanced plan costs $194.33 (USD).
The purpose of this service is to assist in identifying SEO issues in URLs and web pages by using a website crawler. It will specifically flag site issues such as:
- Broken links
- Duplicate content
- Redirects
- Page titles
- Metadata
This tool is considered one of the best for search engine optimization and is an excellent option for examining the technical aspects of your website to ensure it is well-optimized. It is particularly effective in identifying broken links and assessing website architecture, even in basic scenarios.
- Crazy Egg
The price is tiered, with plans priced from $24 per month to $249 per month.
Crazy Egg provides a variety of tools for customers to gain insights into their customers through testing, serving as a data collection tool.
- Click reports
- Heat maps
- User session recordings
- A/B testing tools
- Scroll maps
By following each step, you can rephrase the given text without changing its meaning: The utilization of all these tools will aid in acquiring a better understanding of your customers’ usage patterns on your website, encompassing their browsing activities, duration of engagement, and identifying any obstacles that hinder successful conversions. Such measures have the potential to enhance the user-friendliness of your site and consequently lead to a probable increase in conversions.
- Brevo (formerly Sendinblue)
To start, Brevo is a reputable name in the field of email marketing. It is a comprehensive email marketing platform that provides various tools to assist you in designing, sending, and enhancing your email campaigns.
Marketers consider it the ultimate alternative to Mailchimp or GetResponse due to its generous free tier and a range of reasonably-priced monthly plans to choose from.
Features that are important or significant.
- Create and customize emails quickly, using a drag-and-drop editor or use pre-built templates
- Add the perfect opt-in form to your site, via some handy form builder tools with custom fields
- Benefit from various email marketing automation options, including autoresponders (drip campaigns) and eight workflow templates you can use to set up campaigns fast
- Set up list segmentation and manage your subscriber data through a CRM (and sync your contacts with HubSpot)
- Track each campaign’s metrics with analytics tools
- Set up your email campaigns with A/B testing
- Use Brevo’s landing page builder
- Add SMS messaging and transactional emails to the mix
- A detailed WordPress plugin that lets you handle everything from the comfy confines of your WordPress dashboard
Pricing can be approached by thinking step by step.
Brevo offers a helpful free tier for those on a budget. This tier includes all the important features of the platform and allows you to add unlimited contacts to your list. The only limitation is that you can only send a maximum of 300 emails per day.
If you exceed the daily send limit, you can opt for the paid plans which begin at just $25 per month (known as the Lite plan).
Brevo is a favorable choice if…
Brevo’s main advantage lies in its scalability, making it one of the most affordable choices for email marketing software. If you wish to engage in a couple of email campaigns without a significant resource investment, you can begin with the free plan and gradually progress according to your needs. Moreover, the fantastic aspect is that it allows you to cater to an unlimited number of subscribers.
In addition, this service provides a streamlined experience for email marketing by offering a variety of templates and workflows to quickly help you get started. Furthermore, it consistently achieves high deliverability rates for campaigns of various sizes.
- Constant Contact
This email marketing provider has been operating since the mid-90s, which means they have more years of existence than Google.
Constant Contact is definitely doing something right as a market leader if they have managed to stay around for a long time.
The statement is not merely a subjective viewpoint; it is supported by factual evidence. To elaborate, they confidently advertise an email delivery rate of 97%, a vital factor in ensuring that the emails you dispatch reach the intended recipients’ inboxes.
What’s interesting is that it also includes a generous trial offer and a competitively-priced basic subscription plan afterwards.
Key features are to be rephrased step by step without adding or removing information while maintaining the same meaning. The characteristics that are essential.
- Sign-up forms to grow your list
- Integrations with popular tools like Shopify, WooCommerce, Canva, and Etsy
- Hundreds of email templates
- Engagement reporting (e.g. – views, clicks, etc)
- Post to Facebook, Instagram, and Twitter simultaneously
- Award-winning live chat and phone support
- 30-day money-back guarantee
- Free trial for 60 days with no credit card required for activation
- Discounted pricing for nonprofit organizations (if you pre-pay for at least six months)
Determining the cost of a product or service
As previously mentioned, Constant Contact offers a 60-day period during which you can freely utilize their email marketing tools and services without any cost.
If you happen to become fond of it and want to keep using it, you will be happy to know that their basic paid plan is also affordable.
With a cost of just $12.00, it deserves its position on this compilation of the most inexpensive email marketing services, allowing you to handle an email list comprising a maximum of 500 individuals.
If you exceed the specified limit, you will be moved to the next pricing tier, where the maximum number of recipients is 2,500. This is five times higher than the number of recipients allowed in the basic plan, but the cost increase will not be five times higher.
Not only does this make them a cost-effective email marketing provider, but as mentioned before, it also makes them incredibly generous.
If you are looking for a good option, Constant Contact is a suitable choice.
If you’re new to email marketing and want to take it slow without any pressure to make a purchase, they offer a remarkably user-friendly email editor along with a wide selection of pre-designed templates.
Even if you’re not very familiar with technology, you will find it easy to use their interface. It won’t be difficult for you to accomplish tasks and return to managing other aspects of your business.
If you ever find yourself in a difficult situation, their customer service department will provide friendly and helpful assistance to assist you promptly.
- Omnisend
Omnisend is a cost-effective email marketing tool suitable for both small and established businesses. Developed specifically for ecommerce websites, this tool is of particular interest to online shop owners.
If you are new to email marketing and cannot afford to pay for a tool yet, the free plan provides good offers.
Omnisend offers a variety of features including a drag-and-drop editor for designing emails using ecommerce email templates. Additional features include A/B testing, popups, signup forms, unlimited segmentation, and other related options.
Key characteristics.
- A library of pre-made templates and layouts for ecommerce. They include templates built for specific events like Mother’s Day, Valentine’s Day, Easter, etc.
- Pre-built automations and workflows
- Unlimited segmentation to address specific messages to targeted groups of people
- Popups and signup forms
- Insightful sales and performance reports
- A/B testing
- 24/7 email and live chat support
- Integration with all the popular ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Wix
- SMS, MMS, and web push notification campaigns are available
is determined by considering several factors, such as the cost of production, competition in the market, and the desired profit margin.
All pricing plans for Omnisend include the same set of features. The only variation among the plans is the allocated number of emails per month, SMS, web push notifications, and contacts.
For instance, the prices for sending emails to a maximum of 500 people differ.
- Free: 250 contacts, 500 emails, 60 SMS, and 500 web push.
- Standard – $16/month: 500 contacts, 6000 emails, 60 SMS, and unlimited web push. In this plan, you also get a customer success manager for $400.
- Pro – $59/month: 500 contacts, unlimited emails, 3933 SMS, and unlimited web push. In this plan, you also get advanced reporting, priority support, and customer success manager from $400.
For a maximum of 3000 people, the cost begins at $40 per month, and the volume of contacts, emails, and SMS messages increases. It is worth noting that the free plan provides the same benefits regardless of the target audience.
If you are looking for a good option, consider Omnisend.
If you have an online store, whether it’s small or large, this tool is ideal for you. It provides pre-made templates and features designed specifically for ecommerce, saving you the effort of creating them yourself.
If you have a large ecommerce business, the prices are affordable. It is advantageous that if you are new to the online market, you have the option to choose the free plan that provides sufficient features for your online store to gain momentum.
- Cakemail
Cakemail is an email marketing tool specifically created for small business owners, making it wise to consider it as an affordable option tailored to companies similar to yours.
It offers a range of beneficial time-saving features and is considered one of the most affordable options for email marketing software available.
Key characteristics
- Build email newsletters quickly, by making a few simple customizations to professional templates
- Create and reuse your own templates, and add in your business’ branding
- Divide your email list into targeted groups, and send different messages to each
Step by step, rephrase the text below while maintaining the same meaning. Pricing: – Reorganize the information about pricing in a logical order – Maintain all the original details about pricing – Ensure that no new information is added – Make sure no information is removed Rephrased: Pricing should be rearranged in a logical order without adding or removing any information that was originally presented.
Cakemail provides various pricing tiers that correspond to the number of contacts you desire for your list.
The most affordable option offers a maximum of 500 contacts for just $8 per month, and the subsequent level permits a maximum of 1,000 contacts at a cost of $10 per month.
These plans consist of the complete range of features provided by the platform, including customizable templates, automation workflows, and detailed analytics. Nevertheless, some advanced features like dedicated sending IP, A/B testing, and phone support can be accessed by paying an extra $13 per month. If you are hesitant about immediately subscribing to a paid plan, Cakemail also provides a free 30-day trial which enables you to evaluate their service before reaching a decision.
If you are looking for a good option, Cakemail is a suitable choice.
If an uncomplicated and efficient option is what you’re seeking, Cakemail can serve as a superb selection.
Although it does not have all the advanced email automation features provided by more sophisticated services, it simplifies list management and email campaign creation in an effortless manner.
For small businesses that don’t require advanced lead generation features, it serves as a dependable choice. Its main purpose is to select recipients, include subject lines, compose messages, and send them.
