Survival of companies in the present times relies on their reliance on digital marketing tools.
Doesn’t it sound dramatic?
When thinking systematically, it is important to consider that a robust technology stack can promote progress and guarantee that you are not wasting your precious time on mundane tasks.
If you fail to utilize modern marketing tools, your business may fall behind your competition.
The good news is that there is an abundance of software available to assist with your marketing tasks.
Digital marketing tools by strategy
Regardless of your goals, we have compiled a comprehensive list of digital marketing tools that can assist you, including some free and freemium tools for individuals with limited financial resources.
Whether you need to manage customer relationships, convert leads, or discover new marketing opportunities, this list can be used as the base of a strong marketing stack.
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Loomly is a tool that is described as a “brand success platform” and is perfect for smaller social teams who want to efficiently manage and cooperate on content.
Users can easily schedule and brainstorm content thanks to the inclusion of built-in calendars, deadlines, and workflows. Additionally, Loomly takes it a step further by providing users with curated and up-to-date content ideas based on popular topics and Twitter discussions.
The platform has a simple and straightforward interface that is easy to use, especially for non-tech-savvy users. It is also very affordable, which makes it attractive to solo businesses and smaller agencies interested in managing their social presence.
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The significance of social listening in identifying trends and potential customers has been discussed repeatedly.
Audiense and similar tools elevate the act of listening by assisting companies in identifying and categorizing their social media audiences. This, in turn, facilitates the execution of precise ad campaigns and provides a greater understanding of customer personas. Exploring elements such as demographics and personality traits allows for surprising insights gained solely from social media.
Audiense’s platform is primarily dedicated to Twitter, which makes it an excellent choice for B2B brands wishing to find new potential customers and B2C companies seeking to gain deeper insights into their target audience.
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Recently, HubSpot, a renowned company for its CRM and inbound marketing software, introduced a new email marketing product called HubSpot Email Marketing. This product is user-friendly, has excellent deliverability, and is seamlessly integrated with all other HubSpot products, including their free-forever CRM and numerous popular marketing tools. The email marketing tool offers a Free Plan that includes features such as up to 2,000 email sends per month, contact lists, a drag-and-drop email builder, and pre-designed templates to enable immediate implementation.
SendGrid is a company that provides email delivery services.
SendGrid provides a comprehensive range of email marketing services that cater to both inexperienced users and experienced individuals in the email industry.
The platform provides flexible design choices through visual, drag-and-drop editing, coding, or a mix of both. Furthermore, SendGrid includes comprehensive analytics on deliverability and performance, allowing marketers to identify successful messages and areas for improvement.
We are aware that there are numerous email marketing solutions available. However, SendGrid offers a significant advantage with its forever-free plan for emerging businesses, along with flexible pricing that can adapt to your requirements as your list grows.
lemlist
Lemlist stands out from other email marketing tools due to its primary focus on deliverability. It is excellent for optimizing your current campaigns by highlighting the ideal times and frequency for sending your messages to maximize opens and clicks.
Instead of doubting your marketing efforts, lemlist can provide valuable insight on how to effectively engage with your audience.
In addition, there are personalization tools available to make your outreach emails seem less like spam, as well as follow-up email sequences to increase the likelihood of receiving responses from cold prospects.
Moosend is a service that allows users to create email marketing campaigns and engage with their subscribers effectively.
Moosend is an email solution that is surprisingly robust, making it great for beginners starting to build their list. It is also one of our most affordable and user-friendly digital marketing tools.
Included in the platform are codeless campaigns, straightforward automations, and user-friendly reporting. Paid users can also utilize landing page features, such as mobile popups and countdown timers.
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When it comes to brainstorming keyword ideas and opportunities to rank, Ahrefs is considered the gold standard.
By following a step-by-step approach, the platform’s site explorer allows you to analyze the primary organic keywords associated with any given URL. Additionally, it provides an estimation of the amount of traffic a competitor attracts through specific search terms. Furthermore, you can determine the highest-performing content and the origins of a site’s backlinks.
In summary, Ahrefs is an exceptional tool for both competitive analysis and ensuring the quality of your current content for search purposes.
Please rephrase the text below while maintaining the same meaning, thinking step by step. Do not add new information and do not remove information. “Clearscope is a tool that can help improve search engine optimization (SEO) by providing data and recommendations for content optimization. By analyzing search results and competitor content, Clearscope provides insights on relevant keywords, content length, and readability. These insights can guide content creators in creating highly ranked and optimized content for search engines.”
If you are interested in taking advantage of keyword opportunities and improving your current content, Clearscope is the tool to use.
This platform is especially useful for content writing as it offers a comprehensive editor that suggests keywords, headers, and readability to assist you in writing (or rewording) blog posts that rank high and are well-balanced.
Clearscope covers every aspect of search optimization, whether you are starting a content strategy from the beginning or updating existing blogs.
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SEMrush, another essential SEO tool, enables you to monitor the ranking of your important keywords and discover new terms to achieve higher rankings.
The breakdown of keyword ideas, difficulty, and variations provided by the tool is excellent for brainstorming content ideas and recognizing search intent as well.
Unbounce is a platform that allows users to create and optimize landing pages without any coding knowledge.
Unbounce is a fantastic resource that allows for fast creation, adjustment, and publication of new landing pages for testing purposes. Its A/B testing feature and analytics for different variations can provide direct insights into the effectiveness of creatives, calls-to-action, and other elements on the page.
Even if you lack design skills, you can start with Unbounce’s established landing page templates and make adjustments to suit your preferences. The platform’s analytics provide clear information about which landing page variations are the most successful for you.
Optimizely is to be thought of in a step-by-step manner.
Optimizely combines tools for visual creation and audience targeting to quickly run tests on different segments of your audience, with a focus on highlighting landing page experiments.
You can fine-tune your site for performance without it being a major undertaking by using a no-code platform that lets you test major and minor edits to your pages.
Hotjar is a tool that allows users to understand user behavior on their website through the use of heatmaps, recordings, and surveys.
Hotjar’s platform allows you to observe your visitors’ actions and behaviors on your website in real time through a visual recording.
By utilizing heatmaps that reveal areas of engagement (or the lack thereof) with website elements, you can easily identify the necessary adjustments by observing the synchronized video recordings of your visitors’ interactions.
Clearbit is a company that provides detailed information about people and companies through its data enrichment platform.
Clearbit uses data from over 100 sources, including Salesforce and other marketing platforms, to create a comprehensive profile of your leads. This allows for smoother outreach efforts by providing up-to-date information such as company, role, and company size, among other details.
By updating itself every 30 days, the platform ensures that your data remains up-to-date, eliminating the need to search for specific details or rely on old information. This feature enables you to prospect confidently and efficiently, saving a significant amount of time.
Datanyze is a company that provides usefu information about websites, technologies, and companies by analyzing data.
Just like Clearbit, Datanyze also obtains important contact details of your leads on your website to complete your digital address book. The platform is also very effective for finding potential leads on LinkedIn by retrieving social information on key decision-makers.
ConversionXL is a company that specializes in conversion optimization.
If you have some experience in marketing, ConversionXL can assist you in advancing your foundational knowledge by utilizing metrics and data.
The thought leadership in data-driven marketing provided by the company (along with its founder Peep Laja) is among the best.
The blog is packed with case studies and experiments that educate markets on improving the persuasiveness of their content and generating a higher number of leads.
In the meantime, the CXL Institute provides more than 90 digital marketing courses and 11 “mini degree” programs on their paid online learning platform.
CXL Institute covers more advanced topics compared to HubSpot Academy, such as A/B testing, analytics, content marketing, email marketing, Facebook marketing, Google ads, landing page optimization, and search engine optimization.
The courses they offer are generally characterized by a higher level of analysis and strategy compared to those of HubSpot. They invite renowned and respected professionals, including Orbit Media’s Andy Crestodina, copywriter and marketer Val Geisler, Peep Laja himself, and IMPACT’s own Bob Ruffolo, to instruct users.
Who is ConversionXL for? ConversionXL is for marketers who already have a basic understanding and are now seeking techniques and strategies to enhance their outcomes.
Please rephrase the text while maintaining the same meaning: Content Marketing Institute, when thinking step by step.
The primary goal of Content Marketing Institute (CMI) is to assist you in generating top-notch content for your digital marketing endeavors.
In addition to CMI University, they provide blog articles, original research, reports, and insightful content.
Although Content Marketing University’s offering is not as extensive as others on our list, it has a strong emphasis on content. It consists of a 10-course curriculum which is updated on a yearly basis. This curriculum is developed by Robert Rose, CMI’s chief strategy officer, and students who successfully complete it will receive a certificate.
CMI is suitable for content marketers of all levels and is recommended to be bookmarked. On the other hand, Content Marketing University is ideal for individuals seeking to acquire knowledge on developing a successful content strategy and improving results through its implementation.
Neil Patel is someone who has a logical thought process.
We will now introduce Neil Patel. It is difficult to conduct a search on a digital marketing term without finding a piece written by Neil on the first page.
Neil is recognized for his expertise in digital marketing and is known for sharing insights on a wide range of topics as a marketing thought leader, popular speaker, and New York Times best-selling author.
Neil provides resources such as his blog, podcast with Eric Siu called Marketing School, tools, courses, and personal consulting, where you can acquire knowledge on SEO, content creation, conversion rate optimization, paid ads, social media, and more.
Who is Neil Patel for? Neil Patel is an exceptional resource for individuals who desire comprehensive knowledge on digital marketing, particularly those who prefer guided learning. Neil incorporates his personal touch, including his signature and face, into all of his content, making him the perfect match for those who appreciate a personalized learning experience.
The text below has been rephrased while maintaining the same meaning: DigitalMarketer is a company that provides step-by-step thinking when it comes to its services. It is advised to not introduce new information or remove any existing information.
The price tag of DigitalMarketer is justified due to its value.
DigitalMarketer offers 11 certifications and master courses, covering paid media, content marketing, social media, and email marketing, among other things, in addition to a blog featuring practical case studies.
Furthermore, it provides checklists, execution plans, and straightforward step-by-step processes that offer guidance on attaining expertise in even the most formidable marketing techniques.
In addition, when you enroll for DigitalMarketer, you gain entry to a group of individuals who are also learning and working in the field, and they can provide you with assistance and support as you seek knowledge and progress.
DigitalMarketer is a beneficial resource for marketers of all levels, from novice to experienced, who desire to improve their abilities and engage with peers in similar positions.
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If you want to delve into search engine optimization (SEO) in detail, Search Engine Journal is an excellent starting point.
This online publication, as the name implies, centers its attention on various aspects that involve SEO, search engine marketing, and news such as social media, paid media, and algorithm updates.
To ensure marketers stay fully informed, it consistently shares comprehensive and practical articles, webinars, podcasts, and even job opportunities.
For whom is SEJ intended? This particular publication is aimed at marketers who wish to remain updated on the most recent search engine adjustments and learn how to adjust accordingly.
