Choosing the right social media course among the hundreds available online can be challenging, even though it will enhance your skill set.
If you find yourself in this predicament, then you are on the right track! Continue reading to discover well-liked social media training courses and resources.
Certain classes cater to beginners, whereas others are intended for more seasoned professionals.
If you require a quick review or an in-depth exploration of a specific social media platform, there are options available to cater to your needs.
Choosing the correct path can instill you with the assurance to carry out a social media campaign for your business. Moreover, it might be the key factor in advancing your marketing career to a higher level.
The great thing is that many courses and resources on this list are absolutely free.
Are you prepared to start? Shall we proceed?
Hootsuite Academy offers training in social marketing.
Including an industry-recognized certification on your resume will definitely make a strong impression.
The social media marketing strategists and practitioners who developed Hootsuite Academy’s Social Marketing Training.
The outcome is a certification course that equips you with practical skills required to begin witnessing outcomes on social media.
The cost is $199.
The duration of the activity is 3.5 hours, thinking step by step rephrases the text without changing the meaning.
Please rephrase the text below step by step while preserving the same meaning. Do not add or remove any information. Skill Level: Intermediate. Text: “Make sure to follow the instructions carefully to avoid any mistakes.”
Ideal for marketers seeking to establish fundamental social media skills in strategy, community management, content creation, and advertising.
What you will learn:
- Optimizing social media profiles
- Creating a social media strategy
- Growing a community of loyal fans
- Best practices for content marketing
- The basics of social media advertising
LinkedIn Learning offers a course called “Social Media Marketing Foundations.”
The course is divided into 7 sections, and each section has its own quiz to demonstrate your proficiency. The videos are concise and efficient, with the longest video being 3 minutes and 25 seconds.
If you are seeking in-depth information, this is not sufficient.
Price: No charge.
The duration of time is 52 minutes.
For beginners, please rephrase the following text step by step without adding or removing any information, while keeping the same meaning: “Rephrasing the text involves thinking step by step and maintaining the same meaning while not adding new information or removing any information. This task is suitable for individuals with a beginner skill level.”
This is suitable for individuals seeking a general understanding of social media marketing who do not have an inclination towards obtaining a formal certification.
What you will learn:
- Developing a social media strategy
- Defining your audience
- Choosing the right channels
- Publishing best practices
- Building and maintaining a community
- Selling on social media
- Measuring activity
- Innovating with social media marketing
Northwestern University offers a specialization in Social Media.
The Social Media Specialization consists of six courses that encompass strategy, listening, content, and advertising.
Randy Hlavac, a lecturer at Northwestern University, teaches this program. Throughout the course, you will showcase the practical skills you have acquired by completing a capstone project.
If you decide to access the course without payment, you will be unable to obtain a certification.
The cost for a monthly subscription is $59. Alternatively, you can choose to view it for free by selecting the Audit option.
The length of the course is self-paced, however, it typically takes around 6 months for most people to finish.
Beginner level: Think step by step and rephrase the text below without adding or removing any information, while keeping the same meaning.
This is suitable for individuals in professional roles who are interested in enhancing their knowledge about efficient social media tactics.
The things you will learn are:
- Using social analytics tools
- Becoming an influencer
- Developing engaging content
- Building a complete social media marketing strategy plan
The eMarketing Institute offers courses on the basic principles of social media marketing.
eMarketing curriculum stands out from most courses as it exclusively offers an eBook instead of utilizing videos.
If you are someone who prefers reading over watching videos, thinking step by step, this is an excellent choice.
The book includes 25 chapters, along with a glossary and sample questions for the exam. It starts with basic topics such as the definition of social media and gradually progresses to more advanced content like social analytics.
The cost is zero.
The length of the eBook is 165 pages.
For those who are just starting, please rephrase the following text step by step without adding or removing any information. Original text: “For beginners, please rephrase the following text step by step without adding or removing any information.”
This is suggested for individuals who have a preference for reading rather than watching videos.
In this course, you will acquire knowledge:
- How to reach your audience
- Get your audience engaged with your content
- How to incorporate blogging into your strategy
- Creating a social media strategy
- How to evaluate social media performance
- Tools for managing social media
Acadium provides Social Media Marketing services.
There are 35 lessons in this course that are suitable for beginners and cover the usage of Facebook, Twitter, Instagram, Google, Yelp, and LinkedIn.
In addition, you will have the opportunity to enroll in Tasks, which allow you to create a collection of your recently acquired skills.
The course is designed for individuals who are unfamiliar with social media and is fairly basic in level.
Price: No charge
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This is for individuals who are completely new to social media and are interested in getting started.
You will acquire knowledge:
- Setting up social media profiles
- Creating and publishing social media posts
- Developing a social media strategy
- Tips and tricks to stand out from the crowd
- Automating your posts
- Measuring engagement
- Managing user reviews
Google offers the fundamentals of digital marketing.
The fundamentals of digital marketing will encompass all aspects of promoting your business online.
This course will teach you several topics, including SEO, social media, content marketing, and web analytics.
Although there are a few deep dives, the majority of the content focuses only on the basics. After successfully completing the 40-question exam, you will be awarded a certification that is recognized in the industry.
The cost is zero.
The duration of the activity is a total of 40 hours.
Beginner skill level: Reconstruct the following text, maintaining the same meaning without adding or removing information, by thinking step by step.
This text is recommended for social media managers who are seeking a detailed understanding of digital marketing.
The things you will learn are:
- Analytics and data insights
- Business strategy
- Content marketing
- Display advertising
- E-commerce
- Email marketing
- Local marketing
- Web and mobile optimization
- Search Engine Marketing (SEM)
- SEO
- Social Media
- Video
Hootsuite Academy offers training in Advanced Social Advertising.
If you are seeking to enhance your social media advertising skills, this is the course for you as it tackles the distinction between organic social media and paid advertising strategies.
The text above outlines how to utilize advertising tools, monitor your campaign, and follow social ads’ best practices.
The cost is $249.
The duration of the event is 4 and a half hours.
Intermediate skill level is required to rephrase the given text step by step, while keeping the same meaning, with no addition or removal of information.
This is for social media managers who want to become experts in managing Facebook, Twitter, LinkedIn, and Instagram paid advertising campaigns.
You will acquire knowledge:
- Setting campaign goals
- Using remarketing and lookalike audiences
- Building and testing social media ads
- Measuring the impact of ad campaigns
Hootsuite Academy offers an Advanced Social Media Strategy course.
This course is designed for managers, strategists, and leaders who want to gain a comprehensive understanding of the process of building and scaling social media in complex organizations.
When you participate in the program, you will receive a certification that is recognized by Syracuse University’s S.I. Newhouse School of Public Communications.
The cost of the item is $999.
The duration of the event is long, lasting for a total of 20 hours.
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Recommended for individuals with experience who are interested in enhancing their strategy skills in order to take leadership roles in enterprise organizations.
What you will learn:
- What to research to create a social media strategy
- How to create strategies that support social media objectives
- How to tell your brand’s story on social media
- How to develop influencer guidelines
- Best practices for social media listening and monitoring
Meta offers a Social Media Marketing Professional Certificate.
Meta offers a social media marketing course consisting of 6 individual courses, specifically designed for Facebook (and Instagram).
It encompasses a wide range of tasks including managing social media, as well as running paid advertisements on Facebook and Instagram.
Although the focus is on Meta tools, the strategy skills can be utilized on platforms other than Meta.
As part of your learning, you will also be required to complete a capstone project where you can showcase the practical skills you have acquired.
If you decide to access the course without cost, you will not have the opportunity to obtain a certification.
The cost for accessing the service is $59 per month. Alternatively, you can choose to view it for free by opting for the Audit option.
The length is approximately 100 hours, but you can progress at your own pace.
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This course is recommended for professionals who want to acquire the skills necessary to establish a social media presence for businesses, focusing primarily on paid advertising.
You will gain knowledge on:
- Create engaging content
- Interact with social media users
- Manage a content calendar
- Evaluate the success of posts
- Create effective ads for social media
- Create ads in Meta Ads Manager
- Measure ad campaigns’ success
More Resources For Mastering Online Marketing
These resources will be helpful for you, whether you’re running a PPC campaign or focusing on content to drive organic search visitors.
- The Periodic Table of SEO Success Factors
In order to comprehend Google’s ranking factors, it is necessary for you to peruse the Periodic Table of SEO Success Factors.
The Table offers a summary of the elements that impact search engine rankings, yet it also delves deeper into the subject by providing explanations for each factor. By studying the Table, one can acquire an extensive understanding of the topic.
It is not specifically a book or software, but an excellent guide that demonstrates the structure of SEO and its effective methods. The guide is available for download in PDF format or can be printed.
The main focus of the chart is on the core Google ranking factors and how to avoid any surprises, even when Google introduces new updates.
- Ubersuggest
Ubersuggest is a tool that provides competitor research and various other functionalities. It displays the organic keywords for which your competitors have rankings, as well as their respective positions on search engines.
To use Ubersuggest, simply follow these straightforward instructions.
To begin, navigate to Ubersuggest’s website. Enter your competitor’s site URL (for example, searchengineland.com) into the provided search box. Proceed by clicking on the “search” button.
In step number two, you should select the option “keywords” found on the left sidebar and proceed to examine the outcomes.
The initial aspect to pay attention to is the total count of keywords that the site ranks for, which in this particular scenario is 897,705.
Starting with the keyword list, beginning with “LinkedIn,” each keyword is accompanied by four pieces of data.
- The average monthly number of Google searches
- The current position of the website for the keyword
- The number of monthly estimated visits to the site for the keyword
- SEO difficulty, which measures how difficult it is to rank for the keyword (1 is the lowest difficulty, 100 is the highest)
You no longer need to speculate about your competitors’ performance, the keywords they rank for, and the traffic generated by their keywords. All this information is presented to you in an easy-to-understand format.
- Open Site Explorer
Moz’s Link Explorer is a tool for SEO and SEM that can be used to explore any website. It is helpful in identifying link-building prospects and discovering mentions of your brand on the internet.
Simply enter the desired website URL into the designated slot, then proceed to click on the “search” button to initiate the exploration process.
If you are unsure about the anchor text that is used to link to your site, you can click on the anchor tab located in the top left corner. Your goal should be to increase the number of brand anchor texts and decrease the number of exact keyword anchor texts.
- Quick Sprout
Quick Sprout is an SEM tool created to assist both B2B and B2C marketers in enhancing their search and social media traffic.
Quick Sprout provides insights on how to achieve optimal results from your marketing endeavors. Additionally, this tool offers information on your load time, page size, number of requests, and speed score.
Simply enter your website URL into the search box and click the button to utilize it.
After that, evaluate your metrics.
You have the option to utilize Quick Sprout for conducting social media, search engine, and competitor analysis tailored to specific URLs.
- Ahrefs
If you are looking to increase your Google search traffic, Ahrefs is a highly useful tool for search engine optimization and marketing.
Google serves as the primary source of organic traffic for you.
Ahrefs offers a wide range of information that provides insight into your website, helping you understand what you’re doing right and offering suggestions for improvement. Gaining an accurate understanding of your web pages’ performance in search engines is essential for effectively targeting your desired customers.
You can achieve the following with the Ahrefs site explorer tool:
- Explore all of your links, when you enter your domain name in the box
- Explore content, by inputting any keyword into the box
To effectively market online, it is necessary to collect data on users, your website, keywords, competitors, and the latest advancements in search engines. Without this data, it would be challenging to enhance your search rankings.
In what ways can Ahrefs be utilized to gain greater understanding about your website and its users?
In order to conduct three searches without registering, Ahrefs can be used. However, signing up is necessary if you desire more flexibility. The “REGISTER FREE ACCOUNT” link is located at the top right corner.
Afterwards, proceed with the simple instructions, supplying your personal details, and you will be able to use the tool.
After verifying your account and logging in, you can use Ahrefs to explore the links pointing to your domain. This includes determining the number of links you have gained over a specific time period, the anchor texts that are being used, and assessing the authority of the sites that are referring to your domain.
- Pagespeed
Pagespeed conducts tests on your website to identify any speed-related issues and provides suggestions on how to enhance it.
If you think step by step, you can make your site extremely fast, and this is important because if a web page takes more than 2 seconds to load, 47% of your customers will leave.
To utilize the tool, simply insert your site’s URL into the designated box and click on the “Go” button.
After that, examine the problems associated with your webpage or website.
Additionally, the tool offers recommendations for resolving these issues.
When considering the consecutive steps, the speed of your website undeniably affects its performance in search engines. Identifying the reasons behind the slow loading of your web pages enables you to rectify them, thereby enhancing your search rankings.
- The Art of SEO
The full spectrum of search engine optimization can be comprehended with the aid of The Art of SEO, which is packed with abundant and dependable data.
Eric Enge, an accomplished SEO practitioner, emphasizes the importance of having a clear purpose. In his book, he provides a comprehensive guide on how to attain high search rankings using education and strategy, rather than manipulating the system.
Among others, Seth Godin, Danny Sullivan, and Tony Hsieh, the founder of Zappos, have endorsed The Art of SEO. If you are new to SEO, this book is essential to read.
- The Ultimate Guide to Google Adwords
According to Expanded Ramblings, Google is used by 1.17 billion searchers on a monthly basis, and they perform more than 11.944 billion searches per month.
Your business cannot afford to ignore Google as a powerful advertising medium due to its wide usage among numerous people.
In the book “The Ultimate Guide to Google AdWords” by Perry Marshall and Bryan Todd, along with AdWords and Analytics expert Mike Rhodes, you will be guided through effective strategies for selecting the appropriate keywords to focus on.
By combining local targeting with social media marketing, you can effectively achieve your SEO and SEM objectives. According to a study conducted by LocalVox, approximately 70% of small business owners are utilizing social media to enhance their search engine performance.
The Ultimate Guide To Google AdWords can provide you with instructions on how to penetrate challenging markets, select cost-effective yet lucrative keywords, and create captivating ad copy that will capture the attention of your potential customers.
- Advanced Web Metrics with Google Analytics
Brian Clifton achieves SEO and SEM success by giving priority to actionable metrics, which he utilizes to enhance the overall performance of his web pages.
Advanced Web Metrics with Google Analytics is suited for experienced professionals who wish to thoroughly analyze each metric in GA rather than beginners.
This book is intended for users of Google’s classic Analytics and not for users of the newer Universal Analytics.
Clifton’s discussion covers various aspects of Analytics, encompassing social media analytics and strategies for enhancing performance, beginning with a comprehensive examination of filters that can be utilized for internal and social traffic.
Clifton provides case studies as a way to illustrate how you can enhance the performance of your PPC campaigns to achieve the highest possible return on investment.
The book consists of approximately 600 pages and includes comprehensive information regarding Google Analytics and its integration with social media platforms.
- LinkedIn Learning
If you are interested in learning everything about online marketing, LinkedIn Learning, previously called Lynda, is the ideal place to be.
In the past, learning could only be done in a traditional classroom, but now the online marketing world offers limitless opportunities. LinkedIn Learning enables you to broaden your knowledge base effortlessly in various fields such as business, design, and software development.
- SEO King: How I Built My Blogging Empire
In this Kindle book, Jason Blair reveals the step-by-step process he followed to transform a blog with minimal traffic into a dominant source that attracts more than 250,000 visitors each month.
Blair places emphasis on the idea that you should create blogs that genuinely interest you, as he believes that developing a true passion for your blog is essential for sustaining your efforts until you begin earning money.
- SEO Hack: How to Double Your Search Traffic in 45 Days
In his book “SEO Hack: How to Double Your Search Traffic in 45 Days,” Michael Chibuzor guides readers through utilizing long-tail keywords effectively in blog posts to gain recognition from Google and significantly increase search traffic.
Chibuzor also includes coverage of guest blogging, including an explanation of how it functions, guidance on which blogs to focus on, and suggestions for addressing the lack of improvement in rankings despite targeting appropriate keywords.
Additionally, he addresses the topic of optimizing user experience.
After the implementation of Google Panda, low-quality content was demoted in the search engine results. Following that, Google Hummingbird brought a change in focus from targeting keywords to optimizing for user experience. This is precisely the essence of SEO copywriting.
The focus these days is entirely on the user.
- Search Engine Marketing, Inc
There is a scarcity of books that specifically cover SEO for company blogs. Were you aware that around 49.7% of companies experience a boost in sales within 7 months by consistently blogging? However, the basics of SEO for both company websites and blogs are rarely given attention to.
B2B marketers have struggled to find solutions to enhance their results, making it a persistent problem.
Search Engine Marketing, Inc. provides ample valuable information on enhancing traffic to your company website.
With a total of 528 pages, this book provides you with complete and practical tips that can be put into action. It will serve you well as a resource for SEO/SEM.
One important lesson to take away from the book is the importance of directing your attention towards the target audience. It is permissible to write about your products, but ensure that it is done with the intention of benefiting your users and highlighting how the product can enhance their lives.
