Content marketing software helps businesses create and distribute blogs, newsletters, videos, and other content on their website, email, and social media platforms. The main goal of this online marketing approach is to offer valuable and pertinent content to a specific audience, instead of directly advertising products and services.
Your content marketing efforts can be aided by software that includes the following features:
- Creation: Pre-built templates, design tools, and artificial intelligence assistance.
- Distribution: Email, website, and social media posting tools.
- Database building: Landing pages, opt-in forms, and contact info syncing.
- Optimization: A/B testing, tracking, and analytics tools.
Constant Contact is the top choice for content marketing overall based on a step-by-step thinking approach.
There are three paid plans available with varying costs depending on the features and number of contacts. Discounts are provided for prepayment and nonprofit organizations.
- Lite: Starting at $12/month for up to 500 contacts.
- Standard: Starting at $35/month for up to 500 contacts.
- Premium: Starting at $80/month for up to 500 contacts.
Overview of features:
- Email template library with drag-and-drop editing.
- Subject line recommendations and A/B testing (Standard and Premium plans).
- AI content generator for emails and social posts.
- Social media posting with platform optimization options.
- Engagement reporting for email and landing pages.
- Marketing campaign calendar.
- 300+ integrations with other apps.
- Event management and registration.
- Landing pages, opt-in forms, and visitor tracking.
- Email and social campaign scheduling (Standard and Premium plans).
The reason we like it is because Constant Contact offers a 60-day free trial and a 30-day money-back guarantee, allowing you to try their content marketing software without any financial obligations. This software includes automated and AI-assisted features to assist you with creating and sharing content, including an AI content generator available at every plan level. Additionally, you can create personalized landing pages to share event details and content, develop graphics for your emails, social media posts, and landing pages, and utilize integrations to share videos and build contact lists. Constant Contact also provides phone support six days a week, as well as a help center with video tutorials, quick-start guides, and other resources.
Mailchimp is the optimal choice for sharing emails.
The pricing structure includes three different paid plans, where the cost varies depending on the features available and the number of contacts. In addition to these options, there is also a free version with limited features and a pay-as-you-go plan.
- Essentials: Starts at $13/month for up to 500 contacts.
- Standard: Starts at $20/month for up to 500 contacts.
- Premium: Starts at $350/month for up to 10,000 contacts.
Providing an overview of the features.
- Email templates with drag-and-drop content options.
- Content studio to manage photos, graphics, and other digital assets.
- Creative Assistant with AI design features.
- Landing page templates and builder.
- Create, publish, and manage social media posts.
- Unlimited sign-up forms to collect contact data.
- Analytics, reporting, and AI-assisted tools to monitor performance.
- A/B testing for subject lines and content.
- Content optimizer for personalized suggestions (Standard and Premium plans).
- 300+ integrations with other apps.
Here is a step by step rephrasing of the text: 1. Mailchimp offers email templates, A/B testing, and reporting for businesses that prioritize email in their content marketing strategies. 2. At higher plan levels, personalized content suggestions are also provided. 3. Social media post creation and publishing features are available, along with tools for building landing pages and monitoring content performance. 4. Numerous integrations are offered for contact management, design, and video sharing. 5. For paid plans, 24/7 support is provided in addition to other resources like a marketing library, help center, and step-by-step guides.
Zoho Social is the top choice for managing and tracking social media posts.
There are three paid plans available for businesses, along with a free plan. Prepayment and nonprofit organizations can avail discounts.
- Standard: Starts at $15/month.
- Professional: Starts at $40/month.
- Premium: Starts at $65/month.
An overview of the features.
- Multi-channel publishing with custom scheduling.
- Customize content for all platforms.
- Publishing calendar.
- Media library (Professional and Premium plans).
- Image editor.
- Summary reports with stats and analytics.
- Monitoring dashboard and notifications (Professional and Premium plans).
- Tools to create leads from social channels (Premium plan).
- Live stream of who’s engaging with your social posts (Professional and Premium plan).
Zoho Social is liked because of its multi-channel posting features. These features include Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest. When creating social media posts, the Canva design app is easily accessible within Zoho Social. The Premium plan of Zoho CRM integrates with Zoho Social and allows the creation of contacts from various channels. These channels can be based on likes, messages, keywords, followers, posts, and other interactions. Support for paid plans is available on weekdays during business hours through email, chat, and phone. Additional resources such as user guides, videos, webinars, and a community forum are also provided.
Step-by-step thinking: Re-express the text provided without altering the meaning. Refrain from introducing novel details or excluding any information. Simplified version: Top tools for creating content.
There are three paid plans available, as well as a free plan. Additionally, discounts are offered for prepayment and for nonprofit organizations.
- Small Team: Starts at $30/month for up to five members.
- Business: Starts at $50/month for up to five members.
- Growth: Starts at $125/month for up to five members.
An overview of the features:
- Thousands of free design and video templates.
- Asset library and free fonts.
- One-click format resizer, background remover, and image converter.
- AI design assistant and AI image generator.
- Video formats for social platforms and video conversion tools.
- Free stock music library.
- AI assistant for video scripts.
- AI content writing features.
- Social media publishing.
Reasons we are fond of it: All Simplified plans encompass graphic design, social media publishing, AI content writing, and video editors and animation. The AI content writing functionalities consist of a short-form writer, a long-form document editor, and a full blog writer with Grammarly integration. For social posts, a media library is provided along with an AI assistant that generates captions, copy, and hashtags. Round-the-clock in-app chat support is accessible, and supplementary resources comprise a video academy with design tutorials and a help center.
Brevo, which was previously known as Sendinblue
Brevo is a comprehensive digital marketing suite that enables you to effectively market to your customers via various channels, including social media, live chat, email, and text messages. It serves as a sales and marketing solution that covers all aspects of your marketing needs.
Brevo offers the ability to segment your email list and send personalized emails to your customers automatically. It includes a user-friendly drag-and-drop editor with numerous block elements for creating your campaign design.
By following a step-by-step process, it is possible to effortlessly generate fully automated email campaigns and select from a wide array of trigger events to establish intricate workflows if necessary. Additionally, users have the ability to configure Sendinblue with WP Mail SMTP to ensure dependable delivery of transactional emails.
Brevo provides a wide array of marketing features tailored for small businesses, making it one of the most comprehensive options available.
The cost for the Starter plan, which includes unlimited contacts, starts at around $25 per month.
HubSpot Marketing is a platform that helps businesses with their marketing strategy and tactics. It offers a variety of tools and features to improve marketing performance, such as email marketing, social media management, lead generation, and analytics. HubSpot Marketing facilitates the creation and execution of marketing campaigns, targeting specific audiences and measuring their effectiveness. This platform is suitable for businesses of all sizes, from small startups to large corporations. Additionally, HubSpot Marketing provides resources and educational materials to support businesses in their marketing efforts.
Hubspot, a highly popular CRM, offers a separate marketing automation service along with a visual board that allows you to create customized drip campaigns according to specific conditions.
In addition, you have the ability to automate various tasks apart from email marketing. This includes assigning scores to leads, transferring leads to sales, utilizing workflows to establish webhooks, generating internal notifications when contacts perform significant actions, and more.
Fortunately, HubSpot Academy is available to assist beginners who may find this tool somewhat challenging in order to help them grasp it better.
The cost of the plans begins at $45 per month, and they provide a complimentary version of the basic Hubspot CRM.
OptinMonster is a tool that allows users to create opt-in forms for their websites.
To ensure the success of your automated marketing plans, it is necessary to have subscribers.
With OptinMonster, you can create attractive lightboxes, landing pages, and popups that effectively collect numerous leads. Additionally, you can conveniently utilize the WPForms block to incorporate your personalized newsletter signup forms and lead capture forms. Moreover, the remarkable ChatBot feature enables the automation of social media campaigns.
Additionally, by utilizing OptinMonster’s behavior personalization feature, you can easily categorize leads and customers and automatically direct them towards your campaigns while you relax and observe.
The cost for plans is a minimum of $9 per month if billed annually.
WPForms is a platform that allows users to easily create and manage forms on their websites.
WPForms is a drag-and-drop form builder that is known for being highly user-friendly, making it a great choice for beginners. It offers a wide range of applications for marketing purposes, including the creation of signup forms, lead forms, and even more advanced surveys, all within your WordPress site.
Lead generation is the initial step in any marketing effort, and to commence this campaign and create a following, it is necessary to have appealing and user-friendly forms.
WPForms comes in handy for adding a signup form on your WordPress site. You can easily do this by utilizing the various form templates included in WPForms Pro. If you prefer a more visually appealing layout, the Lead Forms add-on allows you to achieve this.
This addon offers the ability to transform any form into a multi-page form. It provides options to customize each component of the form with beautiful styles.
However, after you begin acquiring your emails through impressive forms like that, you will still require an effective method of adding them to your email marketing software’s contact list.
WPForms includes strong connections with various marketing tools such as Constant Contact, HubSpot, GetResponse, ActiveCampaign, Mailchimp, MailerLite, and others to assist with that.
With these integrations, you can conveniently transfer new signups to your desired audience list in your marketing tool. This eliminates the need for manual copying and pasting of leads or updating their information, as WPForms can take care of all these tasks automatically.
WPForms offers a variety of advanced features for power users. For example, you have the ability to track the customer journey of every form filler, providing valuable insights into traffic sources and user behavior.
You can also utilize WPForms to streamline your marketing efforts by automating processes such as payments, subscriptions, registrations, and much more (available with the Pro version).
The cost of the plans begins at $39.50 per year.
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It is advisable to continuously utilize your marketing tactics, even prior to the commencement of your website. By utilizing SeedProd, you have the ability to simultaneously gather leads for your marketing funnels while constructing your site, ensuring that no potential customers are missed.
With SeedProd, you have the ability to collect emails and drive traffic to your site while it is being constructed. Hence, you can make use of this marketing automation software to assist you in the website creation process.
The cost for 1 website starts at $39.50 per year.
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By utilizing Uncanny Automator, you have the ability to automate your entire small business website. This tool enables you to seamlessly connect all of your current plugins and apps so that actions can be executed automatically.
By following a systematic approach, it is possible to generate marketing workflows and sales opportunities by analyzing and adapting user behaviors. This can be accomplished without the need for coding.
When a series of pages is visited by a user, they receive a sales email. Additionally, when a product is purchased by a user, a follow-up email is sent to them.
The pro plan offers a free version and costs $149 per year for 1 site.
Drip
This marketing automation tool stands out from the others on this list because it specifically caters to eCommerce businesses. It provides exceptional eCommerce integrations along with a well-designed email editor. Additionally, it offers valuable features such as product recommendations, making it particularly beneficial for online stores.
Additionally, Drip excels in email marketing automation, making it a valuable tool for constructing emails, automating workflows, and executing targeted email campaigns. With unlimited email sends, Drip is particularly advantageous for businesses that demand a high volume of emails to be sent.
Additionally, the platform offers a comprehensive analytics dashboard, enabling you to track the progress of your marketing strategies accurately.
Plans begin at $39 per month and come with a complimentary 14-day trial.
AgileCRM is a software designed to assist businesses in managing their customer relationships, sales, and marketing activities in a flexible and efficient manner.
AgileCRM is a comprehensive CRM platform that offers automation features for sales, marketing, and customer support.
AigleCRM provides a visual dashboard that aids you in managing your email campaigns. In addition to this, the software allows you to create web popups, auto-responders, and personalized campaigns. These resources can be utilized across web, mobile, and social media platforms.
AgileCRM can assist in your lead-scoring endeavors through monitoring actions such as email opens, link clicks, web browsing activity, and custom tags. By implementing lead scoring, you will have a clear understanding of which leads require your attention and when.
Plans are available for as low as $8.99 per month and they also provide a free plan with limitations.
Freshsales is a software that helps businesses manage and optimize their sales process. It includes features such as contact management, lead scoring, email tracking, and deal tracking. Freshsales is designed to provide sales teams with a centralized platform to track and nurture leads, analyze their sales pipeline, and close deals more efficiently.
Freshsales is a CRM that integrates automated marketing tools. By using their straightforward workflows, you can establish triggers to send emails either externally to customers or internally to other individuals within your organization.
Additionally, Freshsales offers assistance in automating the task of sending repetitive emails like follow-ups and webinar invites, allowing you to streamline the process.
They offer a limited free version and the plans’ cost starts at $15 per month.
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Omnisend, a marketing platform designed for eCommerce sites, offers various useful tools, including builders for email and SMS campaigns.
It is possible to establish automated workflows that will send emails, texts, and push notifications to customers depending on various triggers.
Omnisend also provides a variety of pre-built workflows that cater to onboarding new customers, recovering abandoned carts, and more.
There is a free plan available with certain limitations, while paid plans begin at a cost of $16 per month.
