Enrolling in a social media marketing course can enhance your current abilities or kickstart a profession in marketing management, which is highly beneficial as the Bureau of Labor Statistics anticipates a 10% increase in job opportunities for marketing managers between 2020 and 2030.
In order to distinguish yourself from other candidates during the hiring process and feel fully confident in your capacity to excel in your social media position, it is advisable to enroll in a social media course and gain a grasp of the fundamental principles of digital marketing.
Today, we will discuss several highly recommended social media marketing courses in this blog post.
- Social Media Certification by HubSpot
Creator: The company responsible for the development of HubSpot is HubSpot itself.
The HubSpot Academy is a platform.
The cost is absolutely zero.
Level of proficiency: Intermediate
Summary: Discover the process of developing an inbound social media marketing strategy.
The social media certification course provided by HubSpot is a comprehensive program aimed at assisting you in attracting customers and partners, as well as fostering brand loyalty. This course effectively integrates the concepts of social media and inbound marketing due to the crucial role that social media plays in it.
The course allows you to work on it at your convenience as it covers important subjects like calculating ROI, expanding reach, creating social media content, and monitoring social interactions.
You will acquire knowledge about:
- How to develop a social media marketing strategy to generate brand awareness for your business
- How to use social media listening to find out what works best for your followers
- How to extend your reach on social media and leverage influencers to attract new audiences
- How to get the most out of your social media investments
This is recommended for:
We suggest this course for new social media marketing managers who have recently transitioned from a junior-level role, as it directly delves into social media strategy. It is advisable to have some prior experience in social media.
- Fundamentals of Digital Marketing by Google
The entity responsible for creating this is Google.
Google Digital Garage is an online learning platform that provides step-by-step guidance and courses for individuals who want to enhance their digital skills.
The cost is zero.
Level of expertise: Beginner
In order to gain a comprehensive understanding of digital marketing fundamentals, including social media marketing, it is important to think in a systematic and organized manner.
With a student count surpassing 300,000, Google’s digital marketing certification encompasses two social media modules for initiating your understanding of social media marketing. Additionally, it offers mobile marketing, SEO, content marketing, and web optimization courses for digital marketing expertise.
The courses provide explanations on both paid and organic search and provide teaching on the development of web pages that are optimized for search engines.
It seems like a win-win situation to acquire the knowledge of optimizing pages for search on a popular search engine without any charge. Upon finishing the course, you will be granted a digital certificate that can be added to your LinkedIn profile and resume.
You will gain knowledge:
- How to master a wide array of digital marketing basics, such as search optimization, content marketing, and local marketing
- How to get started with social media if you’ve never done it before
- How to set goals for your chosen social media platforms
- How to create a sustainable long-term social strategy
This is the list of individuals who should consider this suggestion.
This course is suitable for true beginners who have no previous marketing experience and wish to learn various aspects of digital marketing, including social media marketing, as it covers all related topics.
- PPC University by WordStream
Originator: WordStream
WordStream platform is designed to help businesses effectively manage their online advertising campaigns.
The cost is zero.
Skill Level: Intermediate. When rephrasing the text below while maintaining the same meaning, please think step by step. Do not add any new information, and do not remove any information.
Gain knowledge about social ads on popular platforms such as Instagram, Facebook, YouTube, Snapchat, TikTok, and LinkedIn, taking a sequential approach.
WordStream provides the essential educational materials needed to build a solid comprehension of social media advertising. This encompasses advertising on diverse platforms like Instagram, Facebook, YouTube, Snapchat, Tik Tok, and LinkedIn.
Additionally, there is content pertaining to the rationale and methodology behind advertising on social media, alongside instruction on the most effective approaches to advertising on these platforms.
Lastly, you will acquire knowledge about social media ad metrics and social shopping, which will allow you to effectively assess your achievements and connect with your audience at the opportune time and place for a purchase.
The things you will learn are:
- How to get started with pay-per-click marketing across a wide variety of platforms, including social media
- How to create a social ad strategy for your preferred platform
- Why you should invest in social media ads
- How to measure your success with ad metrics
This is recommended for:
This course is recommended for social media marketing managers who want to implement a paid ads strategy on social media. It is also suitable for those who prefer self-paced learning through written guides rather than video tutorials.
- Social Media Specialization by Northwestern University
The creator of this is Northwestern University.
Course: Coursera
The cost is zero.
Level of expertise: Novice
Summary: Acquire the necessary knowledge to begin your journey in social media marketing.
Coursera is an excellent educational platform for novices and individuals who are inexperienced in the realm of social media marketing. Provided by Northwestern University, this course imparts the necessary social tactics to broaden your audience and increase your number of followers. It specifically covers the areas of social listening and leads nurturing, which are often overlooked in other courses. This is significant because lead nurturing is commonly linked to email marketing, but it is equally crucial (and recommended) to execute it through social media channels.
What you will learn:
- What social media is
- Why you need to create a social listening strategy
- How to implement nurturing strategies in your social media marketing
Individuals who are seeking guidance on what to do or are in need of advice.
We suggest this course for individuals who are not in the marketing field and for early-stage entrepreneurs wanting to develop a social media strategy to expand their customer base, due to its emphasis on lead nurturing and fundamental components.
- Online Advertising & Social Media by the University of Maryland
Author: University of Maryland
Platform: edX
The cost is zero.
Intermediate Skill Level: Thinking step by step, rephrase the following paragraph while maintaining its original meaning. Avoid introducing additional information or removing any existing information. Please rephrase the text keeping the same meaning and adhering to the given instructions.
In this article, you will find information about online advertising, sentiment analysis, and social network analysis.
You have the option to choose classes on edX that match your interests and can save classes for future reference. There is a wide range of business subjects that you can study. The University of Maryland offers a course that concentrates on online advertising, particularly in the realm of social media advertising.
In addition, it provides guidance on data analysis to assist you in making informed decisions as you continuously improve your social strategy.
What you will learn:
- Which platforms you can advertise on
- How to measure the success of your campaigns
- How to analyze your chosen social media networks
- How to delve into Big Data for your social efforts
Recommended for: – Those who prefer a systematic and methodical approach to thinking
We suggest enrolling in this course for social media marketers who wish to implement an advertising strategy. Furthermore, we suggest it for new social media analysts who require a solid understanding of social data analysis.
- Social Media Marketing Course by Acadium
Acadium is the creator of the following rephrased text: Acadium is responsible for creating the following text.
Acadium is the platform.
The price is free.
Beginner Skill Level: Thinking step by step, rephrase the following text while preserving the meaning and without adding or removing any information.
Summary: Gain hands-on experience in an apprenticeship to thoroughly comprehend social media marketing.
Acadium offers a program for apprenticeship and mentorship where you can choose to take various lessons from the social media marketing course before, during, or after your apprenticeship.
The range of courses available includes various topics on social media marketing, such as guidance on creating profiles on your preferred platforms and optimizing time management while expanding your social media activities.
You will acquire knowledge regarding:
- How to get started with the most popular social media platforms, including Facebook, Twitter, and Instagram
- How to publish posts
- How to stand out from your competitors
This is suitable for:
This course is recommended for individuals who are true beginners and require both a general understanding of social media marketing and mentorship from Acadium’s mentors. It is not recommended for marketers or social media managers who already possess knowledge in this field.
- Google Digital Garage (Free)
One of the best free digital marketing courses available is Google Digital Garage, an online learning platform that offers courses covering a range of topics, including digital marketing.
The topics covered in The Digital Marketing course include search engine optimization (SEO), social media marketing, and email marketing, making it a thorough introduction to the field.
You have the freedom to complete the course at your own pace and convenience. After finishing, you will be awarded with a certificate of completion provided by Google.
The Google Digital Garage program is intended to assist individuals in enhancing their digital skills. It provides a free online learning platform that offers training, courses, and certifications.
The topics that are included, the length of time, and the attainment of certification.
The following topics are covered in the Google Digital Marketing course:
- Search engine optimization (SEO)
- Social media marketing
- Email marketing
- Content marketing
- Paid advertising
- Analytics
The course can be completed at your own pace and will take approximately 40 hours to finish. It is divided into 26 modules. After completing the course, you will be awarded a certificate of completion by Google.
Advantages
- Free to take.
- Self-paced.
- Accredited by Google.
- Covers a wide range of topics.
- Up-to-date information.
- Interactive learning modules.
- Certificate of completion.
Cons are the disadvantages or faults of something, while pros are the advantages or positive aspects of something.
- Can be time-consuming.
- Some modules may be challenging.
- Not as comprehensive as some paid courses.
Step by step, consider the text below while keeping the same meaning. Do not introduce new information or omit information. Pricing.
The Google Digital Marketing course is available to take at no cost.
- HubSpot Academy (Free)
HubSpot Academy is an online platform that provides free training for professionals in inbound marketing, sales, and customer service. The platform offers a range of courses, including a comprehensive Digital Marketing Certification Course.
HubSpot Academy is an easy-to-use platform that offers a variety of features. The courses are divided into smaller lessons, making them simple to understand and absorb. Additionally, quizzes and assessments are available on the platform to assist you in evaluating your understanding.
The topic covered, the length of time it lasts, and the certification obtained
This digital marketing course is extensive and covers various topics. These topics include enhancing your website for search engines, developing non-paid strategies to establish and expand a fan base, and formulating an advertising strategy to amplify your business message to a specific audience.
The course consists of 9 lessons, which include 37 videos and 11 quizzes. It typically takes around 5 hours and 25 minutes to finish. Upon finishing, learners receive a digital marketing certification to demonstrate their proficiency.
Advantages
- HubSpot’s certifications are globally recognized, enhancing the value of the course completion certificate.
- The course is freely accessible, allowing anyone interested in digital marketing to gain valuable insights and knowledge.
- HubSpot Academy is a user-friendly platform with a variety of features.
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- The course primarily consists of video content and quizzes, which may not be as interactive as some learners might prefer.
- As the course is self-paced, learners must be motivated and disciplined to complete the course and acquire the certification.
- Focus on their own CRM platform limits the possibilities of other digital marketing tools.
- Not all of the courses on HubSpot Academy are relevant to everyone. If you’re not sure which course is right for you, you can always contact HubSpot Academy for help.
Step-by-step consideration should be given to pricing.
HubSpot Academy can be used for free.
- SEMRush Academy (Free)
SEMRush Academy is an online platform that provides free training for digital marketers. The platform offers digital marketing courses, particularly focused on SEO, and includes a comprehensive Digital Marketing Certification Course.
Does the platform enhance the marketing skills of its users, regardless of whether they are newcomers or experienced marketers, by drawing upon the knowledge of industry-leading professionals?
Topics included, length of time, and receiving certification.
SEMRush Academy provides various courses that concentrate on different aspects of digital marketing. Here are some notable features:
- SEO: This includes topics such as keyword research, on-page optimization, and off-page optimization.
- PPC: This includes topics such as campaign planning, bidding strategies, and ad copywriting.
- Content marketing: This includes topics such as content ideation, creation, and distribution.
- Social media marketing: This includes topics such as audience analysis, content creation, and social media advertising.
- Email marketing: This includes topics such as list building, email segmentation, and email automation.
After finishing each course, you receive a certificate to demonstrate your expertise.
The advantages
- Provides expert-driven courses that cover a wide range of digital marketing topics.
- The courses are comprehensive yet short, making them suitable for busy professionals.
- Offers certificates upon completion, which can enhance your resume and LinkedIn profile.
- It’s completely free and it helps small businesses to help them accelerate their own success.
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- For some users, the courses might be too brief, and they might desire more in-depth information on certain topics.
- The emphasis is on using SEMrush tools, which could be a limiting factor for those who do not use these tools.
- Mostly focused on SEO topics.
Pricing, when considering each step, should be rephrased while preserving the original meaning.
SEMRush Academy can be used without any charge.
- LinkedIn Learning (Free/Paid)
LinkedIn Learning is an online learning platform, which operates on a subscription basis and provides a broad selection of courses covering various subjects, including digital marketing. Certain courses are available at no cost, while others require payment.
There are many courses available for you to choose from, but the most comprehensive and top-rated digital marketing course is Master Digital Marketing.
To access the course, it is necessary to have a LinkedIn profile. However, upon completion, a certificate will be provided. This certificate can be added to your LinkedIn profile to assist in finding a better digital marketing job or negotiating a higher salary.
The covered topics, length of time, and the awarded credentials.
The Master Digital Marketing learning path on LinkedIn Learning consists of 9 courses that cover different aspects.
- Digital marketing foundation: This includes topics such as the digital marketing landscape, marketing planning, and marketing analytics.
- Search engine optimization (SEO): This includes topics such as keyword research, on-page optimization, and off-page optimization.
- Pay-per-click (PPC) advertising: This includes topics such as campaign planning, bidding strategies, and ad copywriting.
- Content marketing: This includes topics such as content ideation, creation, and distribution.
- Social media marketing: This includes topics such as audience analysis, content creation, and social media advertising.
- Email marketing: This includes topics such as list building, email segmentation, and email automation.
Upon completion, you receive a certificate of completion for this learning path, which has a total duration of approximately 9 hours and 36 minutes.
Advantages
- The learning path covers a broad range of digital marketing topics, providing learners with a well-rounded understanding of the field.
- Courses are taught by industry experts, which can provide learners with valuable insights and practical advice.
- A certificate of completion is provided, which can be beneficial for demonstrating knowledge and skills to employers.
- LinkedIn Learning is integrated with LinkedIn, so you can easily share your progress with your network.
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- While LinkedIn Learning offers a one-month free trial, users need to subscribe to continue accessing the content after this period. For individuals on a tight budget, this could be a downside.
- As with many online learning platforms, there may be limited opportunities for interaction and feedback.
The act of determining the price of a product or service.
LinkedIn Learning provides a range of subscription plans, with a starting price of $19.99 per month for annual subscriptions or $39.99 per month for regular subscriptions.
- Coursera (Free/Paid)
Coursera, an online learning platform, provides courses from renowned universities and organizations worldwide. For those interested in digital marketing, their course is an excellent choice as it covers both fundamental and advanced topics.
What is covered by the course, how long it lasts, and the certification received.
Coursera provides a wide range of nearly 700 courses on digital marketing offered by organizations and universities worldwide, allowing you to explore and master every aspect of this field. By availing these resources, you can endeavor to excel and emerge as a prominent figure in the realm of digital marketing.
I faced difficulty in using Social Media, so I enrolled in the “Meta Social Media Marketing Professional Certificate” to improve my skills in this area. This course provided me with assistance in:
- Establishing an online presence, building a following, and managing my social media accounts.
- Developing effective social media posts and creating a strong social media brand presence.
- Creating Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results.
- Learn how to evaluate and interpret the results of your social posts and advertising campaigns.
Depending on your interest and perhaps lack of understanding, there are certainly many more courses available for you to choose from.
Advantages
- Coursera is a reputable online learning platform with a wide range of courses to choose from.
- The digital marketing course is taught by experienced professionals who are experts in their field.
- The course is comprehensive and covers a wide range of topics.
- The course is self-paced, so you can learn at your own pace.
- You will learn how to use popular platforms and tools like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
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- There is no direct interaction with the instructor.
- Learning is self-paced, which might not suit learners who prefer a structured environment.
- Coursera can be expensive, especially if you want to take multiple courses.
- The course can be challenging, especially if you don’t have any prior experience with digital marketing.
Pricing, when considering it, should be thought of step by step.
Coursera provides options for both free and paid courses. Additionally, they offer a premium subscription starting from $59 per month that grants unlimited access to over 7,000 world-class courses, along with hands-on projects and job-ready certificate programs—all within the subscription fee.
- EdX
edX is an online learning platform that provides courses from leading universities and organizations worldwide, making it an excellent choice for individuals seeking to grasp the fundamentals of digital marketing.
The venture is a collaboration between MIT and Harvard and has established partnerships with numerous renowned universities across the globe.
Just like Coursera, they provide a variety of digital marketing courses offered by organizations, universities, and educational institutions for you to select from.
The text covers What it Covers, Duration, and Certification.
Their courses include a variety of digital marketing subjects, encompassing a wide range of topics.
- Content marketing: producing and promoting useful information to increase brand awareness; may include blog posts, e-books, whitepapers, infographics, podcasts, and videos.
- Search engine optimization (SEO): leveraging keywords and keyword volume to raise rankings on search engine results pages (SERPs) when users type in queries.
- Email marketing: delivering engaging, relevant, and entertaining messages that target potential and current customers via email in a systematic manner and cadence.
- Instant messaging marketing: communicating directly with customers using text, images, or videos sent through a messaging app or mobile phone service.
- Paid search or pay-per-click (PPC): paying for ads or ad listings typically placed at the top of the SERP directory or in customers’ social media feeds.
- Social media marketing: raising brand awareness on social media platforms by posting videos, images, and text messages, that capture an organization’s voice.
Each course they offer provides extensive learning materials and user feedback, which aim to improve the learning experience and assist individuals in developing new skills and deepening their knowledge in their chosen subjects.
Advantages
- Most of their courses are free and you can learn about any subject you want.
- Their courses are comprehensive and cover a wide range of topics.
- Many of their courses are self-paced, so you can learn at your own pace.
- The digital marketing courses are taught by experienced professionals and professors who are experts in their fields.
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- To get a certificate, assignments, and access to course material, you’ll need to pay for it. The fees for the verified track usually range between $50 USD and $300 USD.
- edX can be expensive, especially if you want to take multiple courses.
- The course can be challenging, especially if you don’t have any prior experience with digital marketing.
The process of determining the cost of something
Although edX courses are typically offered for free, there is an option to pay for access to assignments and certifications, which can be shared with your prospective employer.
- CopyBlogger Academy (Paid)
Copyblogger Academy is an online course that requires payment, which provides instruction on writing excellent copy. CopyBlogger Academy is an educational platform specifically created for those in the coaching, consulting, freelancing, and agency industries, who have the ambition to enhance their online credibility and expand their businesses.
The platform’s goal is to assist you in building a profitable business that you are passionate about by offering a lively networking community and a valuable learning atmosphere to develop expertise in content marketing.
The topics it includes, the length of time it takes, and the certificate obtained.
CopyBlogger Academy provides extensive coverage of various subjects, encompassing sales, copywriting, SEO, social media, and content creation.
The text is describing a set of 8 high-level, self-paced courses that cover marketing and business skills necessary for securing deals, selling products, and issuing invoices.
The purpose of the course is to provide you with the specific techniques and tactics required for audience building, idea dissemination, and business expansion.
Advantages
- Access to a supportive digital community, monthly mastermind classes, exclusive content, and self-paced education.
- The course covers all aspects of copywriting, from the basics to the advanced.
- The course is self-paced, so you can work through it at your own pace.
- Presentations from some of the world’s top experts in digital marketing, business, and sales.
- Very affordable.
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- Mostly focused on copywriting and does not give a good overview of the overall digital marketing strategy.
- The course is not for everyone. If you’re not interested in learning how to write great copy, then this course is not for you.
- The course can be challenging, especially if you’re new to copywriting.
Providing a systematic approach, please rephrase the text below while keeping the meaning intact. Avoid adding new information and omitting any details. – How much does it cost?
CopyBlogger Academy offers three pricing tiers that cater to various learning needs. The Starter plan, priced at $119 per year, includes access to three courses as well as community engagement.
For a yearly fee of $149, the Mastery plan includes coaching, mastermind, VIP event access, weekly newsletters, and extra resources in addition to the features provided in the Starter package.
The 6 and 7-Figure Inner Circle plan, priced at $1999 per year, offers private coaching, round table discussions, and additional premium benefits for individuals who desire a more exclusive experience. Importantly, all plans include a 30-day money-back guarantee, ensuring satisfaction for all learners, with the flexibility of canceling within this period.
- Udemy (Paid)
Udemy, an online learning platform, provides a wide range of courses on various topics, including digital marketing. With more than 150,000 courses and over 40 million registered users, this platform offers the chance to learn about any subject of interest.
Udemy courses are developed by various instructors, such as industry experts, professors, entrepreneurs, and even individuals inclined towards AI, who may have the intention to profit from you. Thus, caution is advised!
The content it includes, length of time, and attainment of certification.
Udemy courses encompass a wide range of topics necessary for digital marketing, providing comprehensive coverage.
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing
- Content marketing
- Email marketing
- Affiliate marketing
- Pay-per-click advertising
- Display advertising
- Video Marketing
- Mobile Marketing
In addition, they offer courses on frequently utilized tools in digital marketing such as:
- Google Analytics
- Google Search Console
- SEO tools
- Canva
- Photoshop
There are numerous other courses available as well.
Advantages or benefits
- Wide variety of courses to choose from.
- Self-paced learning, allows learners to study at their own convenience.
- Offers lifetime access to course materials.
- Courses often include practical exercises and real-world examples.
- Very affordable.
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- Course quality can vary, as they are created by different instructors.
- Some courses may be outdated, as digital marketing trends change rapidly.
- Not really recognized by companies as anybody can create a course over there.
The process of determining the cost of something.
The pricing is determined by the chosen course, with some courses starting as low as $15 and reaching prices in the hundreds. While they do provide free courses, these tend to have a basic level of content.
